The Secrets of Digital Transformation

We’ll be with you at the top of the hour. Get in touch via @oneHippo

This webinar is brought to you by

Gartner MQ

2012

Quick Facts

10 Customers

Top

Offices in Amsterdam, The Netherlands (HQ), Oldenburg (Germany) and Boston (USA)

Bootstrapped growth

Hippo is on a mission to make the digital experience more personable for every visitor. We’re redefining the CMS space by engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value at speed, in any context and on any device.

Hippo in Brief

Relevant Experiences

Channel Control

Agile Enterprise Stack

Open Integration

Content Performance

Housekeeping

➢ One hour➢ Two presenters➢ Recording available afterwards➢ Please leave a rating from 1 - 5➢ Q&A after presentation

Robert RoseSenior Contributing Analyst with Digital Clarity Group

Mark PeerdemanDirector of Product Management at Hippo

Today's presenters

@Robert_Rose

@Robert_Rose

“Most CEO’s see the value of appointing an e-business czar – a senior executive whose full-time job it is to create and oversee the execution of the enterprise e-business strategy. The czar is a transient figure, typically lasting no more than 24 months. That’s because the czar’s job is work himself or herself out of a job by institutionalizing e-business throughout the enterprise.”

Infoworld, January - 2001Barb Gomolski

Research Director, Gartner

@Robert_Rose

“when any new form comes into the foreground of things, we naturally look at it through the old stereos… We’re just trying to fit the old things into the new form, instead of asking what is the new form going to do to all the assumptions we had before.”

@Robert_Rose

E-BOOKS WHITE PAPERS WEB PAGES

BELOW THE FOLD WEB VISITORS PAGEVIEW

SHOPPING CARTLANDING PAGE

@Robert_Rose

It’s not just the output of content across digital channels that’s important.

We have to change the approach of how we actually differentiate the entire customer experience.

@Robert_Rose

“improving customer experience and differentiation are the top strategic priorities”.

- Accenture

WHAT DOES A DIGITALTRANSFORMATION LOOK LIKE?

@Robert_Rose

Q1 – Have we siloed Digital?

@Robert_Rose

Q2 - Are we Orienting Or Transforming?

@Robert_Rose

“yay, we get to go through transformational change”- No Marketing Leader Ever

Q3 – Are we half way in?

@Robert_Rose

The need for speed, and agility, and stability, and scalability, and durability and dependability and measurability and yeah this is going to be hard…

@Robert_Rose

Provide flexible, but grounded models of data management.

@Robert_Rose

How a focus on none, meets the ability to have massive scale across any interface.

@Robert_Rose

Design for both listening and talking simultaneously.

@Robert_Rose

Deliver content in deep context and in real-time

@Robert_Rose

Provide for new models of smaller data and meaningful measurement

@Robert_Rose

The business case isn’t to try and convince people that we should do something new. It’s to convince people we should STOP doing something old.

@Robert_Rose

“Leaders across the business must learn about and stay abreast of digital trends. They must know why it’s important and how to use it. The payoff for such effort is compelling: Digital Leaders are expanding into more new markets, growing faster, and increasing their profit margins over their competitors.”

- Harvard Business Review@Robert_Rose

THANK YOU!

@Robert_Rose

Hippo 11 and yourDigital Transformation

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dr. ir. Mark Peerdeman@m43k

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DIGITAL TRANSFORMATIONis the changes associated withthe application of digital technologyin all aspects of human society.

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THE INDUSTRIAL REVOLUTIONIS THE ONLY COMPARABLE TIME

THE DIGITAL REVOLUTIONMOVES EVEN FASTER

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THE OLD ‘MARKETING SUITES’ HIPPO

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Awareness

Consider

Purchase

Use Support

Advocacy

Feel it

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Don’t wait any longer. The time is now. Go do it.

Get Ready

Corporate Websites

CustomerSelf-Service

Country Sites

Marketing Control: ConsistentMessage, Branding and ExperienceWithout any dependency on IT, business users control content, design and experience across every channel. Hippo’s unique way of managing content separately from how you show it, where and to whom reduces operational overhead for your digital experience team. The result: Faster time to market, optimal consistency and the ideal base for targeting, personalizaton and continuous optimization with Hippo’s actionable insights.

Don’t wait any longer. The time is now. Go do it.

Get Ready

Maak je klaar 准备 Auf die Plätze...

The Headless Hazard

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Hippo’s Hybrid Content Platform

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Hybrid Content Architecture

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Hybrid Content Architecture forUbiquitous Channel ExperiencesHippo is the only hybrid content management platform supporting traditional digital experience delivery as well as new “headless” scenarios over open REST APIs, catering for content delivery to any channel, whether traditional, new, or not-yet-existing.

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Digital Marketing Performance

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AnonymousUnderstand situation,

channel and context

EngagedBehaviour, topic

interest and content type preference

KnownEnrich with

buying history, CRM and backend

data

Content Performance

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Continuous development and deployment

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CLOUD AGILITY

Digital experience in the cloud

Deploy, run, monitor and manage Hippo in the cloud via API or App.

What fish are you?

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Stay in touch

Hippo North America71 Summer StreetBoston, MA 02110USA

Hippo EuropeOosteinde 111017 WT AmsterdamThe Netherlands

Call us+31 20 522 44 66+44 20 35 14 99 60+49 69 80 88 40 67+1 877 414 47 76

Website / Emailwww.onehippo.comsales@onehippo.com

Questions

Find out more about Hippo CMS:

@OneHippowww.onehippo.com