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The world’s libraries. Connected. Collecting and exploiting library data to inform strategy: the shift to data- driven approaches. SCONUL annual conference 2013 Dublin, June 21, 2013 Titia van der Werf Senior Program Officer OCLC

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Collecting and exploiting library data to inform strategy: the shift to data-driven approaches and learning from the platforms like Google and Amazon.

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Page 1: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Collecting and exploiting library data to inform strategy: the shift to data-driven approaches.

SCONUL annual conference 2013

Dublin, June 21, 2013

Titia van der Werf

Senior Program OfficerOCLC

Page 2: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Measuring performance: libraries

Page 3: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

An exemplar of data-driven decision making

Thinking the unthinkable: a library without a catalogue -- Reconsidering the future of discovery tools for Utrecht University library

Simone Kortekaas at the

LIBER Conference 2012

Page 4: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Source: http://bit.ly/Sf09Ix

Page 5: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Patterns, sensors and triggers

Source: http://www.drivingnews.net/wp-content/uploads/2011/04/car-dashboard-icons.jpg

Page 6: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Understanding user behaviour

… interacting with the user

… improving the user experience

Learning from the platforms

Page 8: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Understanding user behaviour

… interacting with the user

… improving the user experience

Learning from the platforms

Page 9: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Source: http://www.exp-platform.com/Pages/2012RecSys.aspx

Page 10: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Source: http://www.exp-platform.com/Pages/2012RecSys.aspx

Page 11: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Source: http://www.exp-platform.com/Pages/2012RecSys.aspx

Page 12: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

The information broker

becomes

a broker of the users’ knowledge

Learning from the platforms

Page 13: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Data-driven approach:

• Not only collect data, but also analyse and act upon it;

• Understand what is happening under the hood:

put a system in place of sensors, triggers and

controlled experiments;

• It is all about mass: deployment and mining at scale

• Learn from continuous interactions with users;

• Feed user-knowledge back into the system.

Learning from the platforms

Page 14: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Aggregate level• Leveraging user activity data in “discovery

ecosystems” => improving the user experience

• User behaviour data in “delivery eco-systems” => improving fulfillment

• Business intelligence about the “collective collection” => realising efficiencies

Aggregating data for more impactful strategy planning

Page 15: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Page 16: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

To support:

•  Better end user experiences (recommendation, kindred works, identities network, …)

• Better intelligence about the collective collection (print management at mega-scale, cloud library, …)

OCLC Research: making the data work harder

Page 17: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Building blocks:

1. Virtual Authority File - VIAF

2. Faceted Application of Subject Terminology -FAST

3. Workset algorithm (based on modeling work such as FRBR)

OCLC Research: making the data work harder

Page 18: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

North American print book resource: 45.7 million distinct publications 889.5 million total library holdings

http://www.oclc.org/content/dam/research/publications/library/2012/2012-05.pdf

Page 19: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

31,406 titles2%

467,486 titles28%

University of Melbourne Library (UMV) TitlesDuplicated in Hathi Trust Digital Library - January 2012

Digitized public domain (US) Digitized in copyright (US)

OCLC Research Library Partnership: individual partner reports.

Page 20: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Topics for which UCD ranks first in WorldCatin number of title-holdings

Centers of institutional attention & library investment

Page 21: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

We are also mining other large datasets for data-driven approaches:

• Pilot with the Europeana dataset => to improve the user experience

• Pilot with the preservation metadata set of the Bibliothèque nationale de France => to build sensors and triggers that will enable the library to act upon digital preservation threats

Mining other datasets

Page 22: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Asking the right questions

Page 23: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

Page 24: The shift to data-driven approaches - at the SCONUL annual conference 2013

The world’s libraries. Connected.

THANK YOU

AcknowledgementsLorcan Dempsey (OCLC Research)

Jim Michalko (OCLC Research)Constance Malpas (OCLC Research)