the shortest recruiting appointments ever...know your value proposition 7 the shortest recruiting...
TRANSCRIPT
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The Shortest Recruiting
Appointments Ever
Bruce Kink
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Bruce Kink
2
Houston, Texas
Team Leader
Operating Principal
The Shortest Recruiting Appointments Ever
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3 The Shortest Recruiting Appointments Ever
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Recruiting Appointment Outcomes
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Short and No
Short and Yes
Long and Yes
Long and No
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What Leads to “Short” and “Yes”?
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Advanced
Preparation
Efficient
Appointments
Closing and
Tactical
Follow Up
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Advanced Preparation
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Advanced Preparation
1. Research the recruit
2. Set up your environment
3. Train your staff
4. Know your Value Proposition
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1. Research the Recruit
• Track production trends
• Learn background about current company, if any
• Prepare questions specifically for this recruit
• Practice handling most likely objections
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2. Set Up Your Environment
• Create your recruiting success kit
• Prepare your bunker
• Protect your ONE Thing
• Prepare recruiting presentation
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3. Train Your Staff
• Role play talking with recruits
• Teach their roles
• Connect them to why recruiting matters
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4. Know Your Value Proposition
• Practice your elevator pitch
• Know what sets your Market Center apart
• Practice connecting your value to specific
objections
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The Bottom Line:Proper advanced
preparation will create more successful appointments.
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Efficient Appointments
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Efficient Appointments
1. Listen
2. Make it about them
3. Create clear connections
4. Close early when available
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1. Listen
• Be open to silence
• Practice active listening – not just waiting to talk
• Be a detective
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2. Make It About Them
• Make them feel important
• Be natural and open, not scripted
• Ask good questions – and adapt to answers
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3. Create Clear Connections
• Connect your Value Proposition to their requests
• Go three deep
• Let value guide the discussion
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4. Close Early When Available
• Identify signs the recruit is ready to join
• Practice different types of closes
• If the recruit is ready to join, don’t make them wait!
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The Bottom Line:Efficient, recruit-
focused appointments will be the most
successful.
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Closing and Tactical Follow Up
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Tactical Follow Up
1. Close
2. Set up the next appointment
3. Set up a follow up plan
4. Practice
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1. Close
The quickest way to finish a recruiting appointment?
Close!
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2. Set Up the Next Appointment
• Is it no or not now?
• Based on your conversation, what might they want
to see next time?
• Set up next meeting
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3. Set Up a Follow Up Plan
• Evaluate how close the recruit is
• Promise specific follow up
• If possible, provide homework/a project
• Determine potential events you could invite them to
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4. Practice
• Get a script partner
• Follow “Do the 2” and hold more appointments
• Track your numbers
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The Bottom Line:Proper follow-up is the
secret to successful recruiting.
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Thank You!Questions?
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