挑战的一年，庆幸成绩尚可接受

2021 年 1 月編印 Published in January 2021

展览会报告 Show Report

The Shows Closed with Reasonable Results in a Year Full of Uncertainties

www.chinacoatvirtual.netwww.chinacoat.net

8-10.12.2020 廣州 Guangzhou

2

参展商数据 EXHIBITOR DATA

ZONE 5 區

44UV/EB 固化技術及產品

UV/EB Technology & Products

ZONE 4 區

59粉末塗料

Powder Coatings Technology

ZONE 6 區

53國際設備、儀器及服務

Int'l Machinery, Instrument & Services ZONE 7 區

76中國設備、儀器及服務

China Machinery, Instrument & Services

參展目的 Exhibiting Objective(s)* * 可選多項 Multiple answers possible

鞏固現有銷售渠道 Consolidated existing sales channels

強化品牌或企業形象 Improved brand or corporate image

開發新市場、尋找新客戶、與潛在客戶建立關係 Developed new markets, found new customers and built relationships with prospects

收集市場信息、瞭解當地市場、開發新產品 Collected market information, understood local markets, surveyed new product ideas

推廣新產品或服務 Promoted new products or services

93.26%91.27%88.48%

84.53%

84.26%

參展商數目No. of Exhibitors

714

參展國家及地區Exhibitors' Origin

21 22 [2019]20 [2018]

亞太區 Asia Pacific澳大利亞、中國、中國香港特別行政區、中國臺灣地區、印度、日本、韓國、 馬來西亞、新加坡Australia, China, Hong Kong SAR, Taiwan Region, India, Japan, Korea, Malaysia, Singapore

歐洲 Europe比利時、法國、德國、意大利、盧森堡、荷蘭、西班牙、瑞士、土耳其、英國Belgium, France, Germany, Italy, Luxembourg, The Netherlands, Spain, Switzerland, Turkey, UK

美洲 America加拿大、美國Canada, USA

ZONE 8 區中國 + 國際原材料China & Int'l Raw

Materials

482

1,267 [2019]1,291 [2018]

特别鸣谢 2020赞助参展商Special Thanks to Our 2020 Sponsors

参展商数据 EXHIBITOR DATA

16.14%十分成功

Very Successful

23.62%部分成功

Partially Successful

2.76%不成功

Not Successful

參展商認為本屆展覽會 參展成功嗎？ How successful did exhibitors assess their participation this year?

57.48%成功

Successful

47.24%重要

Important

0.79%不太重要

Not Very Important

51.97%非常重要

Very Important

參展商認為參加「中國國際塗料展」是在 中國及亞洲地區重要市場推廣活動嗎？How important did exhibitors view their participation in CHINACOAT for their sales and marketing activities in China and Asia markets?

2020 年下半年中國經濟運行狀況已逐漸恢復至正常水平。參展有助推動業務恢復和建立新業務關係。In the second half of 2020, China's economy has gradually returned to normal. Exhibiting in CHINACOAT helps to recover our business and establish new business relationship.周海軍 Zhou Haijun岳陽凱門水性助劑有限公司，總經理General Manager, Chem (Yueyang) Waterborne Additive Co., Ltd.

中國塗料市場逐步進入成熟階段，今後會向更環保、節能、經濟及智能方向發展。抗菌塗料將來會有很大發展機會。China's coatings industry is becoming more mature, and is developing towards more environmentally friendly, energy-saving and intelligent direction. We see there will be a significant growth in demand for antimicrobial and antibacterial coatings in future.黃傑勇 Huang Jieyong先創化學品，總經理General Manager, Synthron

瀏覽更多現場圖片View more photos of CHINACOAT2020

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观众数据 VISITOR DATA

● 全球各國實施旅遊限制，令海外觀眾數字無可避免地大幅減少。 Global travel restrictions led to inevitable decrease in number of Overseas Visitors this year.

● 「觀眾」及「參展商代表」數字並列，因為： Total Number of Visitors & Exhibitor Representatives is listed together because:

— 「中國國際塗料展」是塗料行業重要平臺，部份參展商同時為其他參展 商的潛在買家，展覽會期間會與其他參展商洽商；

CHINACOAT is a business platform for the industry. Some exhibitors, by the nature of their business, are potential buyers for other exhibitors.

— 部份專業觀眾或從參展供應商取得「參展商證件」入場參觀。 From our experience, some visitors may receive 'Exhibitor Badges'

from their exhibiting suppliers to visit the exhibition.

89.03%同意參展商組合 全面和優秀

Affirmed exhibitor mix was

comprehensive

83.85%認為展覽會具規模

Agreed CHINACOAT was a large-scale

exhibition

90.25%認為展示的產品及 技術具吸引力

Found products and technologies on

display attractive

92.39%對展覽會整體印象良好Had great impression

of the exhibition

88.11%認為同期

技術交流活動豐富Agreed CHINACOAT

offered sufficient Technical Programmes

中國境內 Domestic China 22,135海外 Overseas 78觀眾總人數 Total No. of Visitors 22,213▲

來自國家及地區Visitors' Origins 20

以上數字包括 Above figures include

▲ 現場登記觀眾 Visitors Registered Onsite▲ 網上預登記並出席觀眾 Visitors Pre-Registered and shown up▲ 參展商邀請並出席觀眾 Visitors Invited by Exhibitors and shown up◇ 參展商代表出席總人數 Exhibitor Representatives shown up

參展商代表Exhibitor Representatives 7,174◇

觀眾評價 Visitors' Comments

亞太區 ASIA PACIFIC中國國內 Domestic China 22,135 中國香港特別行政區 18 Hong Kong SAR, China 中國澳門特別行政區 1 Macau SAR, China 中國臺灣地區 34 Taiwan Region, China

印度 India 1伊朗 Iran 2日本 Japan 7韓國 Korea 1馬來西亞 Malaysia 1新西蘭 New Zealand 1泰國 Thailand 1

觀眾來自國家 / 地區 Visitors by Countries/Regions

美洲 AMERICA

加拿大 Canada 2

歐洲 EUROPE

德國 Germany 1意大利 Italy 1荷蘭 The Netherlands 1

俄羅斯 Russia 1土耳其 Turkey 2

非洲 AFRICA

阿爾及利亞 Algeria 1埃塞俄比亞 Ethiopia 1肯尼亞 Kenya 1

观众数据 VISITOR DATA

58.54% 塗料 / 油漆 / 油墨 Coatings/Paints/Inks54.88% 原材料 / 樹脂 / 基料 Raw Materials/Resins/Binders28.35% 助劑 / 溶劑 Additives/Solvents25.00% 顏料 Pigments10.67% 粉末塗料 Powder Coatings10.06% 生產 / 包裝設備 Production/Packaging Machinery Equipment10.06% 檢測儀器 Testing Instruments9.76% 粘合劑 / 密封劑 Adhesives/Sealants9.45% 固化技術及產品 Radcure Technologies/Products7.32% 安全 / 健康 / 環保 Safety/Health/Environment4.57% 不粘塗料 Non-Stick Coatings3.66% 工程服務 Engineering Services

49.39%

47.26%

18.90%

17.99%

17.99%

5.18%

尋找新材料 Sourced new materials

尋找新供應商 / 新產品 Sourced new suppliers/products

收集最新技術和市場訊息 / 評估市場發展趨勢 Collected updated market and technology information/evaluate market trends

收集信息做采購決定 Collected information for making purchasing decisions

尋找新合作伙伴 / 代理 Sought new partners/sales agents

參加同期舉行技術交流話動，如技術講座等Attended concurrent Technical Programmes, such as Technical Seminars etc.

參觀主要目的 Main Purpose of Visit* 可選多項 Multiple answers possible

感興趣的展品 Interested Product Groups

25.30%銷售 / 市場營銷 Sales/Marketing

19.82%研發人員 R&D

16.16%管理人員Management

12.20% 工程人員 Engineer

8.23%采購人員 Purchasing

9.45%經理 / 廠長 Manager/Plant Manager

職級分类 By Job Title

6.10%總工程師 / 高工 Chief/Senior Engineer

1.52%生產人員 Production

1.22%其他 Others

儘管今年展覽會受疫情影響，但我仍可找到一定數量的原材料供應商。不少參展商的技術和解決方案能力不僅沒受影響，反倒有所提升。Although this year's exhibition is affected by the pandemic, I can still locate a good number of raw material suppliers. Technical and solution capabilities of many exhibitors also show improvement.Youb Mohammed Amine摩納哥 Opéra Peinture 有限公司，採購經理Sourcing Manager, Opéra Peinture (Monaco)

我們是做卷材塗料的企業，旨在尋找調色軟件方面的企業。展覽會有不少具實力的參展商展示高性價比產品及技術。We are a coil coating company who came to look for tinting software companies. There are many renowned exhibitors showcasing cost-effective products and technologies.

陳思聰 Chen Sicong萬博新材料科技（南通）有限公司，副董事長 Vice Chairman, Wanbo New Material Technology (Nantong) Co., Ltd.

22,213▲

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專題技術講座 Technical Seminars & Webinars今年首次以「線上+ 線下」形式同步進行，未能赴廣州的觀眾可通過線上觀看直播及回播。22 場講座吸引共1,573 名觀眾參加。

Held in hybrid format for the first time this year, allowing visitors to join the chosen session(s) live and also watch playback even if they were unable to travel to Guangzhou. A total of 1,573 delegates attended/joined our 22 sessions.

環境友好型新材料發佈會Environmental Friendly New Materials Presenting Conference由買化塑、慧正資訊主辦及CHINACOAT 支持，邀請供應商介紹環境友好型新材料產品，涵蓋建築、工業和木器塗料。活動共9 場，吸引約 450 名觀眾參與。

Hosted by ibuychem.com & hzeyun.com and supported by CHINACOAT, the event invited suppliers to present a series of green new material products, covering architectural, industrial and wood coatings. There were a total of 9 sessions, attracting approximately 450 attendees.

參展商採訪直播Exhibitor Interview Live Broadcast觀眾通過參展商實時分享瞭解更多行業挑戰、技術趨勢、新應用和新產品。觀眾也可在稍後時間收看專訪回播。

Visitors had the chance to learn more about industry challenges, technology trends as well as new applications and products from industry professionals in a live setting. These interview sessions are available for playback too.

全方位技术交流活动分享新一代技术Comprehensive Technical Programmes for Sharing Next-Generation Technologies

线上展览会数据Statistics on Virtual Show

「線上展覽會」開放至 2021年 2月 6日

Virtual Show Available until February 6, 2021

www.chinacoatvirtual.net

實體展參展商 Ground Show Exhibitors 714

來自國家及地區Visitors' Origins 82注冊觀眾Registered Visitors 27,635線上展首頁瀏覽人次Landing Page Pageviews 45,742

參展商數据 EXHIBITOR DATA

觀眾數据 VISITOR DATA

為了讓未能親臨展覽會現場的參展商和觀眾能參與 「中國國際塗料展 CHINACOAT」及「中國國際表面處理展 SFCHINA」，主辦單位推出全新「線上展覽會」，讓參展商和觀眾以混合體驗形式繼續參與，讓觀眾或買家更便捷完成採購和其它任務。以下數據截至 2021年1月12日：

To allow exhibitors and visitors who were not able to attend Guangzhou Ground Shows to still be able to participate in the exhibitions, the Organizers launched a brand new Virtual Show for participants to continue visiting in a hybrid way, bringing exhibitors greater benefits and providing visitors and buyers easier ways to complete their tasks. Below figures were cut off on January 12, 2021:

觀眾來自國家 / 地區 Visitors by Countries/Regions

亞太區 ASIA PACIFIC亞美尼亞 Armenia 1澳大利亞 Australia 35阿塞拜疆 Azerbaijan 1孟加拉 Bangladesh 12汶萊 Brunei 2柬埔寨 Cambodia 1中國國內 Domestic China 2,4678 中國香港特別行政區 Hong Kong SAR, China 145 中國臺灣地區 Taiwan Region, China 347印度 India 301印尼 Indonesia 126伊朗 Iran 56以色列 Israel 13日本 Japan 163約旦 Jordan 10

烏茲別克斯坦 Uzbekistan 6越南 Vietnam 70

歐洲 EUROPE奧地利 Austria 10白俄羅斯 Belarus 10比利時 Belgium 7克羅地亞 Croatia 1捷克 Czech Republic 3丹麥 Denmark 1愛沙尼亞 Estonia 1芬蘭 Finland 6法國 France 24德國 Germany 76希臘 Greece 5意大利 Italy 68盧森堡 Luxembourg 1荷蘭 The Netherlands 16挪威 Norway 1

波蘭 Poland 17葡萄牙 Portugal 5羅馬尼亞 Romania 5俄羅斯 Russia 89斯洛文尼亞 Slovenia 4西班牙 Spain 37瑞典 Sweden 9瑞士 Switzerland 19土耳其 Turkey 39烏克蘭 Ukraine 9英國 United Kingdom 32美洲 AMERICA阿根廷 Argentina 6玻利維亞 Bolivia 1巴西 Brazil 97加拿大 Canada 20智利 Chile 6哥倫比亞 Colombia 6

哥斯達黎加 Costa Rica 4多明尼加共和國Dominican Republic 1厄瓜多爾 Ecuador 4危地馬拉 Guatemala 1墨西哥 Mexico 10巴拉圭 Paraguay 1秘魯 Peru 7美國 USA 85非洲 AFRICA阿爾及利亞 Algeria 3埃及 Egypt 33肯亞 Kenya 1摩洛哥 Morocco 4尼日利亞 Nigeria 1南非 South Africa 10蘇丹 Sudan 2突尼斯 Tunisia 9

哈薩克 Kazakhstan 1韓國 Korea 366科威特 Kuwait 1黎巴嫩 Lebanon 2馬來西亞 Malaysia 130緬甸 Myanmar 1新西蘭 New Zealand 8巴基斯坦 Pakistan 41巴布亞新幾內亞Papua New Guinea 1菲律賓 The Philippines 51卡塔爾 Qatar 2沙特阿拉伯 Saudi Arabia 21新加坡 Singapore 77斯里蘭卡 Sri Lanka 10敘利亞 Syria 1泰國 Thailand 121阿聯酋 UAE 27

22.67%銷售 / 市場營銷 Sales/Marketing

3.78%研發人員 R&D

17.31%總工程師 / 高工 / 工程人員Chief/Senior Engineer/Engineer

38.44% 經理 / 廠長 Manager/Plant Manager

3.80%管理人員 Management

1.29%生產人員 Production

5.66%采購人員 Purchasing

7.05%其他 Others

職級分类 By Job Title

線上 (虛擬 ) 展參展商Virtual Exhibitors 32參展國家及地區Exhibitors' Origins 21

16-18.11.2021 上海 Shanghai

香港 HONG KONG (852) 2865 0062 上海 SHANGHAI (86 21) 5877 7680 深圳 SHENZHEN (86 755) 6138 8100 info@sinostar-intl.com.hk

www.chinacoat.net

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