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V13 THE SIGN OF A DREAM KNOWLEDGE. ART. CULTURE. The First Museum dedicated to Sign and Writing

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Page 1: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

V13

THE SIGN OF A DREAMKNOWLEDGE. ART. CULTURE.

The First Museum dedicated to Sign and Writing

Page 2: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della
Page 3: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

CITADEL OF THE SIGN

Inaugurated in 2016 thanks to the Aurea Signa Association and with the support of the European Community and numerous private funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing.

A true “Citadel of Knowledge”, Officina della Scrittura, is the place where everything related to the culture of writing and, more in general, to the human sign is displayed: from the cave paintings to the various forms of contemporary communication.

A unique museum that shows a perfect mix of technology and tradition, through an organic path, that with its multi-faceted soul tells a story, excites and educates the public of all ages.

Watch our video:

THE SIGN OF A DREAMkNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

Page 4: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della
Page 5: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

OFFICINA DELLA SCRITTURAkNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

EDUCATIONAL ARTS & CONTEMPORARY

EXHIBITIONS

MEETING &EVENTS

ARCHIVE LIBRARY

MUSEUM

BUT ALSO..

AURORAMANIFACTURE

L’OFFICINARESTAURANT

Page 6: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

OFFICINA DELLA SCRITTURAS

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AURORA OFFICES

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AUDITORIUM

LUXURYSHOP

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

MUSEUM

L’OFFICINARESTAURANT

SPACESAVAILABLETO EVENTS

COURTYARD

AUDITORIUM

LUXURYSHOP

LABORATORYOF CRAFT PAPER

WORKROOM OFANCIENT FORMATION

CRAFTS

LIBRARY

TRAINING ROOM

MANUFACTUREENTRANCEVISIT

ARTEXHIBITION

ENTRANCETICKET OFFICEMUSEUM

INTERACTIVE BOXES

AURORA’S STORY AND HISTORICAL

OFFICES

INTRODUCTION TO HISTORY

OF WRITING

ITALIAN HISTORY THROUGH

AURORA PENS13 QUEENS

SIGN REGISTRATION

LIBRARY

EXTERNAL WALKWAY

Page 7: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

OFFICINA DELLA SCRITTURAB

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kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

L’OFFICINARESTAURANT WORKROOM OF

ANCIENT FORMATIONCRAFTS

EXTERNAL WALKWAY

MANUFACTUREENTRANCEVISIT

TRAINING ROOM

ARTEXHIBITION

LIBRARY

ENTRANCETICKET OFFICEMUSEUM

Page 8: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

MUSEUM

THE WAY OF THE SIGNS

Officina della Scrittura is a visual, cognitive, sensorial and interactive experience that will allow you to discover the world of signs.

What is a sign?

Exploring Officina della Scrittura you will be able to know the world of writing in all its facets: from the writings of the ancient ad of today people, to the alphabets of the network.You can also admire some of the main used for writing, from the papyrus up to the tablet.

Subsequently, an immersion in the world of fountain pen: from the 13 Queens, pens that have left a mark in the world, true jewels and icons of the ‘900, to the history of Aurora, which with its pens has marked the last hundred years of the Italian history.

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

Page 9: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

EDUCATIONAL

SCHOOL ACTIVITIES

• Job learning activities

Theme tours and workshops:

• Follow the Sign

• Follow the history of the Sign

• Labs of make Sign

The trained staff of Officina della Scrittura organized everyday guided tours to the Museum and the Aurora Manufacture.

ACTIVITIES

• Calligraphy Courses

• Graphology and Psychology Courses

• Families activities

• Workshop

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

Page 10: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

EVENTS

LOCATION

• Cultural and Business Events• Conferences• Meetings

An elegant place to inform, promote, create knowledge and share ideas.

Suitable spaces for displaying company products or for demonstration events.

Customized solutions according to the needs, thanks to the flexibility of our rooms.

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

Page 11: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

MEETINGS

In a place rich in history and craftsmanship Made in Italy, spaces where to organize conferences and congresses, presentations and convivial moments.

Rooms equipped with the most modern technologies and services, suitable for hosting meetings, conventions, corporate events, presentations, training activities but also cocktails and light dinners. Large capacity with outdoor areas suitable for events and catering services, with ample parking.

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

EVENTS

Page 12: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

ART

TEMPORARY EXHIBITIONS

An area of 250 square meters insideOfficina della Scrittura entirely dedicated to modern and contemporary art.

Through ever amazing exhibitions, here are exhibited the works of famous and emerging artists, both Italian and foreign, using the Sign and the graphic language as a privileged iconography:Alighiero Boetti, Nicola De Maria, Giorgio Griffa, Emilio Isgrò, Ugo Nespolo, Truly Design, Sher Avner, just to name a few ...

For each exhibition we publish a related catalog and put it on sale at the Museum Bookshop.

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

Page 13: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

ART

EXHIBITIONS HOSTED

• October 2016 - February 2017 Scripta Volant

• February - July 2017 Antonio Meneghetti• October - November 2017 I Love IT • October 2017 - January 2018 Street Art

Volant

• February - March 2018 Meneghetti International Art Prize 2018

• May - September 2018 Elogio della Mano • May - September 2018 Libri d’Artista

dell’Accademia di Belle Arti di Palermo

• September 2018 - February 2019 Di Carta. Edizioni e fogli preziosi tra antico e contemporaneo

• October 2018 – February 2019 Sher Avner

• .... many others planned

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

Page 14: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

ARTkNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

Page 15: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

ARTkNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

Page 16: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

AURORA MANIFACTURE

MADE IN ITALY

It is 1919 when the first Italian manufacture for the production of fountain pens was founded in Turin in Via della Basilica 9. In 1943 the original headquarter was razed to the ground by the Allied bombing and the company was forced to change, moving near the Abbey of Stura, a historic Benedictine complex dated 1146, where the company still resides today.

From the beginning Aurora has shown a remarkable attention to communication, cooperating with artists and noted designers of the twentieth century: Nizzoli, Steiner, Zanuso, Giugiaro and Bodino ...

Aurora fountain pens have become part of Italian everyday life: many of us have learned to write holding an Aurora pen (the legendary Auretta);Aurora has also entered the history of design with its cutting-edge models, such as the famous “88” by Nizzoli ot the “Hastil” designed by Marco Zanuso and exhibited at the MOMA in New York, which have made Aurora one of the more appreciated Made in Italy brands.

Through the production of objects of unmistakable beauty, the Aurora Manifacture of the third millennium wants to continue to be an interpreter of the elegance, the technological innovation and the typical style of Made in Italy por excellence.

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

Visit our website www.aurorapen.it

Page 17: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

VISIT TO THE MANIFACTURE

A direct experience in Aurora Manifacture will complete and make your visit to Officina della Scrittura unforgettable.

You will be able to observe closely the various processing steps: design & project, turning, processing of metal parts, washing and polishing...

...until you discover the heart of the instrument,the nib, of which Aurora is the sole producer in Italy and among the few in the world.

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

AURORA MANIFACTURE

Page 18: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

L’OFFICINA RESTAURANT

L’OFFICINA

Restaurant and meeting point with an elegant and contemporary style, L’Officina Restaurant is the ideal place to organize special events or to experience relaxing moments while enjoying traditional Piedmontese dishes and great classics of Italian cuisine with a modern twist.

The Coffee Bar service, open all day, will welcome you to pamper you before and after your visit to the Officina della Scrittura.

WIFIGRATUITO

Fantastic midweek lunch

Yesterday I had lunch with a friend at the Workshop, a room adjacent to the Writing Museum. Lunch was super: total kindness of the staff, list of allergens and staff competence on intolerances and allergies, elegant and nice.

“ “

Page 19: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

THE DREAM CONTINUES

A TERRACE is been projected for outdoor events, from which you can also admire the historic Benedictine complex with its characteristic Romanesque bell tower.

Page 20: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

TERRITORY

Convinced that the rebirth of a territory starts from the creation of synergies between the local realities, we have been committed from the beginning to sign agreements with many political and cultural institutions, including the City of Turin, the Municipality of Settimo, the Municipality of San Mauro, the Regional Education Office for Piedmont, the Teatro Regio, the Museum of the Resistance, the Ecomuseo of Freidano and other...

FUTURE PROJECT

Participation and investment in the Progetto POLO ECCELLENZE PIEMONTESI to become a research and training platform and eligible place for cultural events, exhibitions and meetings in the northern area of Turin.

Artistic-cultural project for the enhancement and maintenance of the roundabout in Strada Settimo with an international artist.

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

THE DREAM CONTINUES

Page 21: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

Scientific committee

Vittorio Bo - Museology

Alain Elkann - International relations

Ernesto Ferrero - Cultural Contents

Paolo Mulassano - Training and Research

Erminio Murrau - Aurora Historical

Alberto Sinigaglia - Press reports

Ermanno Tedeschi - Contemporary Art

Cesare Verona - Aurora Historical

Management

Management board

Mario Montalcini - President

Dario Disegni - Vice President

Auditors

Claudio Bermond

Erica Menis

Giovanni Rayneri

Cécile AngeliniDirection &

Coordination

Valentina LombardoEducational,

research& archive

Giulia DeottoResearch and development

THE ORGANS OF THE ASSOCIATION

Page 22: THE SIGN OF A DREAM - Aurora...funds, Officina della Scrittura is the first museum in the world dedicated to the Sign and the Writing. A true “Citadel of Knowledge”, Officina della

INFORMATIONS

AUTOSTRADA TO-MI

STRADA SETTIMO

TANGENZIALE

FIUM

E PO

FIUME STURA

STR. DA BERTOLLA ALL’ABBADIA DI STURA

ROTONDA AURORA

TORINO

Address: Strada da Bertolla all’Abbadia di Stura, 200 10156 Torino

Phone: 011 034 30 90Info and reservations: [email protected] accessibility to all the visiting spaces.

5,8 km from MOLE ANTONELLIANA

4 km from PORTE PALATINE

AEROPORTOCASELLE

at 15 km

SETTIMOT.SE

at 2 km

kNOWLEDGE.ART. CULTURE.

The First Museum dedicated to the Sign and Writing.

FREEWIFI

Private vehicles: set navigator for Strada Settimo 240 and turn right at the traffic light: entrance at 200 m.

Public transport: Coach GTT 49 Stop 2474Abbadia di Bertolla - Strada Settimo.

Timetables:

Mon, Tue, Thu, Fri from 9 am until 6 pmWednesday closed

Open the first and last weekend of the month 10 am-7pm

Guided tours in Aurora Manufacture:

Mon, Tue, Thu, Fri: 11 am and 4 pm

YOUR JOURNEY TOWARDS THE SIGN ISONLY 15 MINUTES FROM THE CITY CENTER!

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www.officinadellascrittura.it Off_scrittura OfficinadellaScrittura Officina_della_Scrittura

THE SIGN OF A DREAMKNOWLEDGE. ART. CULTURE.

The First Museum dedicated to Sign and Writing