the siriusdecisions sales enablement study

The SiriusDecisions Sales Enablement Study Top Business Issues for Sales in 2015 Spending too much time on non-selling activities Connecting offerings to business issues Changes in Sales Enablement Allocation ©2015 SiriusDecisions. All Rights Reserved. As tools are becoming more important for sales enablement, allocation has followed suit: In the past two years, there has been a 69% increase in sales enablement technology spend. Changes in Sales Enablement Allocation Top Sales Enablement Initiatives for 2015 23% are focusing on implementing a sales asset management tool. 27% are focusing on skills as their #1 initiative. 71% 65% We will discuss our latest research on how sales leaders need to address these challenges at our 2nd annual Sales Leadership Exchange! SiriusDecisions, the leading global b-to-b research and advisory firm, surveyed over 200 b-to-b sales, sales enablement and sales operations leaders to understand the key obstacles to achieving revenue growth goals. Below are our findings: 69%

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The SiriusDecisions Sales Enablement Study

Top Business Issues for Sales in 2015Spending too much time on non-selling activities

Connecting offerings to business issues

Changes in Sales Enablement Allocation

As tools are becoming more important for sales enablement, allocation has followed suit: In the past two years, there has been a 69% increase in sales enablement technology spend.

Changes in Sales Enablement Allocation

Top Sales Enablement Initiatives for 2015

23%are focusing on implementing a sales asset

management tool.

27% are focusing on skills as their #1 initiative.

71%65%

We will discuss our latest research on how salesleaders need to address these challenges at our2nd annual Sales Leadership Exchange!

SiriusDecisions, the leading global b-to-b research and advisory firm, surveyed over 200 b-to-b sales, sales enablement and sales operations leaders to understand the key obstacles to achieving revenue growth goals. Below are our findings:

69%

Sales Enablement Approach

SiriusDecisions 2017 Sales Leadership Exchange Keynote Speakers

“SALES ENABLEMENT PROGRAM AT MASTERCARD”Figure 4 (Sales Investments, “Sales Enablement Market and Trends”). Due to the fact that applying a Sales Enablement program in an efficient

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Anaplan SiriusDecisions Sales Survey Infographic [Russian]

SiriusDecisions Webcast: Next-Generation Sales Competency Model

Align Sales & Marketing with Sales Enablement [SiriusDecisions Summit 2017]

SiriusDecisions - Death of the B2B Rales Rep?- An Interview with Jim Ninivaggi on Sales Enablement and Effectiveness Research and Trends

Sales Enablement Marketing

The Future Of Sales Enablement Is The C-Suite · Sales Enablement Competencies Source: “Evaluate your Sales Enablement Maturity, Assessment: The Sales Enablement Playbook,” Forrester

A Marketer’s Guide to Sales Enablement Making the Most Out ...... · Sales Enablement Best Practices Build the Case for Sales Enablement Sales enablement is a joint effort between