the six dirty pretty secrets of digital, mobile and social media
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The 6 Dirty Pretty Secrets about Digital,Mobile & Social Media
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Stephenie Rodriguez, Chief Enabling Officer Mighty Media Group Pty Ltd
June 11, 2014 Copenhagen
#6DirtySecretsFAB
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Disclaimer: We’re no stranger to your business.
Some of our favorite clients include….
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FOUR CRITICAL ASSUMPTIONS SHAPING SOCIAL AIRPORT BUSINESS
1COMMUNICIATION CONTINUES TO REACH FURTHER FASTERCRITICAL ASSUMPTION #1
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CRITICAL ASSUMPTION #2MEDIA IS DEMOCRATISED & AUTHORITY IS DECENTRALIZED.
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CRITICAL ASSUMPTION #3
THE RISE IN CONVERSATION IS DELIVERING A FLUX OF BIG DATA. WE NOW HAVE ACCESS TO MORE INFORMATION AND FASTER THAN EVER BEFORE.
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CORE BUSINESS GOALS WILL ALWAYS REMAIN
CONSTANT.
CRITICAL ASSUMPTION #4
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Secret 1: Innovation is EveryWhere.
1These were our parents…
1And look at our Children.
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Secret 2: You Don’t Own Your Brand!
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YOUR DIGITAL FOOTPRINT EXTENDS BEYOND YOUR WEBSITE, AND YOU SHOULD THINK FURTHER THAN FACEBOOK &
TWITTER.
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“Looking for a decent restaurant in Sydney Int’l Airport”…
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Secret 3: Loyalty is Dead!
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F. I. F. G. A. E Index
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Advocacy + Intimacy = Relationship
Relationship + Engagement = Opportunity
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Secret 4: Think DifferentlyAbout Revenue0pportunities
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“He WhoOwns The Data Rules
The WORLD.”
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Secret 5: Digital and mobile can improve operational efficiency.
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If Digital is not a part of your internal culture you are just
faking it!
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Secret 6: Your ‘social’ customers expect more from you than those who are not.
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Don’t insult fans by wasting their attention or frustrating them with your poor execution. Avoid
the urge to ‘Use and Abuse’ QR codes.
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The Success Benefit Matrix for Travel
• SENTIMENT• FEEDBACK• BRAND
HEALTH
• MARKETING OPTIMIZATION• OPERATIONAL
EFFICIENCY• WAYFINDING
• BRAND SIGNAL/OFFER
EDUCATION• REAL TIME
F&B PROMOTION
• AUTHORITY• AUTHENTICITY• AGILITY
ASQ
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