The smallbusiness opportunity for

developers

February 2015

Avi GolanGM/ VP Intuit Developer

@IntuitDevGM

2

1MNew employees

managedwithin QBO

$2Tcommercethrough QB

$1.5TCommerce managed

through QBO

100MCreated

invoices fromwithin QBO

32MNew customers served by QBO

$6.6BOnline and mobile

charge volume

91,000Active mobile

QBO users

796apps connect

to QBO

350,000Online

payroll subs

29MU.S. small businesses

115,000QBO

accountants

840,000QBO paid

subscribers Access to

600Msmall businesses

worldwideand the

ecosystem around them

The opportunity:

840,000QBO paid

subscribers

115,000QBO

accountants

29MU.S. smallbusinesses

350,000Online

payroll subs

796apps connect

to QBO

91,000Active mobile

QBO users

$6.6BOnline and mobile

charge volume

100MCreated

invoices fromwithin QBO

32MNew customers served by QBO

$1.5TCommerce managed

through QBO

$2Tcommercethrough QB

1MNew employees

managedwithin QBO

3

Intuit’s mission:

To improve our customers’financial lives so profoundly…

they can’t imagine goingback to the old way

4

Intuit’s vision:The operating system behind small business success

Simple andintegrated

Grow thebusiness!

Grow thepractice!

Managemy firm!

Collaboratewith

clients!

Transactwith

customers!

Manageemployees!

Open and multi-platformone cloud

Global Browsers

Other appsIntuit apps

MobilePC / Mac

Made by and forEVERY business

840,000Use QuickBooks worldwide

36,872Are businesses just like yours

9,982Are located right nearby

5

Delivering on the opportunities:

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Intuit Developer vision:

Every small business appis on the QuickBooks platform

Built as a single, open platformfor Intuit and third party developers

SMBs find the “right for me” app on the platform

7

QuickBooks:

Single, openplatform

Payments

itDuzzitAccounting

Payroll

PartnerEcosystem

Platform

APIs

APIs

Every small business appconnects to

QBO platform

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Four key ingredients to take you from

idea to app

Rich and durable APIs

Developer productivity tools

Developer experience

Discovery and adoption

9

Large, rapidly growing, developer ecosystem

684KApps.com unique visits / mo.

10,600+

Global QBODevelopers

796

QBO Apps 9x Growth

1,000 80

150MQBO platform API calls

App to QBOConnections

79,150+

6,600

App PenetrationWith in QBO

9.5%

1%

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• 15 min to first QuickBooks call

•Sandbox & sample apps

• Instant publishing

•QuickBooks & Payments API

Developer Experience: developer.intuit.com

11

The ultimate small business app store

“Rightfor Me”Apps

GlobalReach

OneApp Store

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Our goal:

YOUR SUCCESS!

Time to publish apps in two weeks or less

Day 1: Instant Sandboxaccess with sample data

10k development hours / 400 engineers

On-going tracking of app performance

Instant exposure to QBO users on our apps store

1313

Partners like you complete the ecosystem

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CONNECTwith us!

@ Developer Week SF

• Visit us @ Expo Booth 206

• Attend our Developer Workshop

Topic: Connecting Your App with Rich Financial Data: Taking Advantage of Intuit’s QuickBooks Platform

Date and time: Today @ 2:00pm

Location: Stage 6 @ Pier 27

Social & Online

• @IntuitDev

• developer.intuit.com

• apps.intuit.com

Thankyou