the smartest way to pay - march 2017

CONFIDENTIAL BARION PAYMENT INC

CONFIDENTIAL

CONFIDENTIAL BARION PAYMENT INC CONFIDENTIAL BARION PAYMENT INC

CONFIDENTIAL


CONFIDENTIALThe smartest way to pay.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

Disrupting the payment industry.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

3

Barion is regularly featured in leading media outlets. In their recent article Forbes magazine dubbed us „one of the biggest fintech stories of Hungary’s fintech scene”.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

4

1500+ merchants use Barion payment in Hungary, including some of the most prominent award winning e‑commerce players and almost all sharing economy start-ups.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

5

With our unique business model, we onboarded 1368 online merchants in 12 months, generating 300 k users up to date with virtually zero marketing budget. Monthly processing volume reached € 2 million in Q4 2016.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

6

This business model works. Our database of users and Barion wallets is growing exponentially.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

PAYMENTS


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

8

Barion Smart Gateway payment can be used with well know payment card brands and can also be used in prepaid mode, using top-up with cash or wire transfer.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

9

Any card holder can use Barion payment without registration. Registered Barion users enjoy better user experience, enhanced security and may have prepaid accounts.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

10

The payment gateway offers online payment on desktop and mobile devices. Unlike most PSPs, it provides an exceptional user experience and compatibility.

HXNDesign by Tamás Bíró


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

11

Barion wallet owners may have prepaid accounts and multiple cards on file, stored securely on the Barion servers. Owing a Barion wallet is just an option, any cardholder can pay with guest payment.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

The Barion payment GUI can be co-branded for premium brands, such as E.ON. The screenshot is just an example, custom CSS can be added to each merchant.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

The Barion payment GUI is responsive, optimized for mobile devices.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

14

Another example for rebranding.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

15

Payment with the Barion mobile app is super easy, approved by password, PIN, fingerprint or just a simple click at the users option.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

16

Barion wallet provides free P2P payments and low cost traditional bank transfers.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

17

We can deliver token or recurring payment to online merchants without the need for PCI DSS certification on the merchant side. The customer must make one successful payment to approve recurring payments.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

18

The most well known applications of token payment are one click payment used by Amazon, or automatic monthly billing by Netflix. Telenor MyTV uses Barion for automatic billing.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

SHARING ECONOMY EXTRAS

19


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

20

Barion provides unique C2C payments with multiple sellers, agents and escrow services. These can be combined with desktop, mobile or token payments. Ideal for sharing economy payments.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

21

Escrow service increases trust by enabling sharing economy providers to make C2C payments in advance, making sure the Seller and Contributor will receive payments only after it is verified by the Facilitator.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

22

The following examples show how Uber and a marketplace with multiple sellers could work with Barion. In Uber's case, the Seller would be the Driver. The marketplace also employs Contributors to aid the sales.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

ADVANTAGES


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

24

Although price is a key decision factor in itself, Barion has many other killer features that merchants also love. Easy onboarding, simple integration, better cash flow, comfortable payment and the possibility of increased sales are also great selling points.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

25

By offering four disruptive price packages with four different set of requirements, we motivate merchants to choose the Smart package. There is volume discount within each package. Large accounts use Mastermind.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

26

Barion works with multiple acquirers for best price and 99.99% monthly SLA. We increase uptime and save at the same time. Available from march 2017.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

27

Barion is international from ground up. Payment UI is available in English, German, French, Spanish, Slovenian, Slovakian and Hungarian and is easy to localize even to RTL languages.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

28

The payment GUI is available in German.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

29

Integration of Barion with the REST API takes a few hours. Documentation is available online. There is an API for every feature of Barion, including querying transaction history and bank transfers.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

30

Barion holds an Electronic Money Issuer license. Our EMI license is valid in the entire EU and European economic area through passporting, so we can launch Barion in Europe without regulatory friction.

o Electronic Money Issuer* license issued by the Central Bank of Hungary. License id: H-EN-I-1064/2013, Issuer id: 25353192.

o Passporting to EU and the European economic area

o Capital requirements are meto Issuing of electronic money to electronic

money accounts, may provide other services, such as marketing

o Multiple currencies supportedo COBIT IT securityo PCI DSS certificationo Daily report to supervising authorityo Regular auditso Barion™ is a European registered Trade

Mark

*E-Money Directive 2009/110/EC http://ec.europa.eu/internal_market/payments/emoney/index_en.htm

http://ec.europa.eu/internal_market/payments/emoney/index_en.htm









CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

DATA AND ADS


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

32

Cart content is displayed in the payment user interface, which increases conversion and enhances the payment experience.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

33

We know hard facts about purchasing habits. Our competition relies on pattern matching and guessing based on other activities, such as tracking browser activity, analyzing likes, search phrases or point of sale id.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

34

The Barion mobile wallet can be a channel for ads.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

35

We can deliver promotions with geolocation and precise location with iBeacons. the same iBeacons used for payment can be used for targeting.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

36

When the user’s phone is near an iBeacon, we can deliver promotions to her phone or any other nearby device, such as an interactive screen or digital billboard.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

IT & SECURITY

37


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

38

Barion is operated in a powerful, robust, highly secure, easily scalable high availability Windows private cloud, under strict supervision from MNB.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

39

Sandbox server for developers 7/24 with unlimited test card. Community and professional support available.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

40

We support a community of 250+ developers all capable of delivering Barion payment based solutions. Some of them are so active, they create open source libraries and plugins for popular e-commerce suites.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

41

Development and operation processes are well documented based on well known mandatory standards and are monitored by the authorities.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

42

We are compliant with Payment Card Industry Data Security Standard set by major card companies and thus allowed to handle and store bank card data. As demanded by regulations, we do not store CVC codes.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

43

Ethical hackers could not hack the Barion network. Credit card data is encrypted in such a way, that even Barion staff can not access them.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

44

The well known Norton Symantec Extended Validation certificates on our secure servers are rated A+ by Qualys SSL LABS.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

45

We care about the details, too. We do not have Wi-Fi on our network, and even wireless keyboards are audited for intrusion prevention. Our facilities use biometric identification.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

EXPERIMENTAL PAYMENTS

46


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

47

Our experimental proximity payment works on virtually all mobile devices, because it uses Bluetooth Low Energy (BLE) instead of NFC. All merchants need is a software upgrade to their cash machines and a small USB dongle.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

48

Barion also works with biometric identification, such as palm vein reader devices. We have a working pilot for secure palm vein reader. We have investigated privacy issues and the payment can work legally.


CONFIDENTIAL


CONFIDENTIAL


CONFIDENTIAL

WWW.BARION.COM

Tamás BÍRÓco-founder, CMO+36 20 932 [email protected]

Sándor KISSco-founder, CEO+36 20 340 [email protected]

Barion Payment Inc.H-1117, Budapest, Infopark st. 1.

+36 1 464 [email protected]

This presentation contains Barion confidential information and is supplied on the understanding that it is solely for the use of the intended recipient.

the smartest way to pay - march 2017

Economy & Finance