the soap shoppe branding manual

The

Oregon, IL

Corporate Brand Identity Manual

Forward

This book was created as an assignment for Visual Com-munication Design 3. The owners of The Soap Shoppe of Oregon, IL is not truly associated with this project, nor were they informed that their company was the one was chosen for this assignment. All thats within this booklet is of the designers own design for educational and portfolio use only.

This book is the detailed description of the symbol that was chosen by the designer to be associated with The Soap Shoppe of Oregon, IL. Please follow the rules within this book. Those who fail to follow the outlined design may be subjected to repercussions. These include, but is not limited to, a herd of geese being sent to your house, a baby dragon left in your care, and blue garden gnomes being left on the front step of your door every morning until the damage is fixed.

Please enjoy and have fun.

MissionStatement

From the Owner of the Soap Shoppe:The Oregon Soap Shoppe is located in Oregon, IL and

Our shop carries over 200 varieties of fragrent handmade soaps, soaks, scrubs, unguents, and lip balms. Our soapmak-er has over 20 years experience in handcrafting soap. This experice manifests itself within the high quality handmade soap this is sold in the Oregon Soap Shoppe. We are located within a few hours of Chicago, IL.

Our location is a great place f or anyone to stop in and learn more about the trade. Throughout history soapmaking has been a honored art form. Its relevance in American his-tory makes a trip to our shop an educational day for young and old alike. In addition to handmade soaps, we also have many great gifts and we offer free wrapping with the pur-chase of one!

We make soap for every body

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Table of Contents

Logo

Application

Usage

Stationary

Misusage

Envelopes

Colors

Uniforms

Typography

Vehicles

21

29

21

23

25

Promotion

Acknowledgements

Packaging

Emperas

Advertisements

The

Oregon, IL

1

Logo

The Soap Shoppe of Oregon, Illinois is a small store who pride themselves on making quality handcrafted soap, which can be used on the body, hair, and face. Theyve a variety of scents and specifically targeted soaps, such as soap that helps clear complexions. What is at-tempted through this new logo is to keep true to their old one, which had a sort of rustic look, giving it a homemade type of feel. The company also has class and using an elegant typeface shows that more than a simple illustration could.

The

Oregon, IL

The

Oregon, IL

3

By using this logo, the following are the allowed terms of usage. Please abide by these rules, for they are set to maintain and provide the greatest quality image and representation of The Soap Shoppe, located in Oregon, IL.

Usage

Primary LogoShoppe Blue C100 M91 Y15 K2Bubble Pink C36 M62 Y11 K3

Primary Logo ReversedShoppe Blue C100 M91 Y15 K2Bubble Pink C36 M62 Y11 K3

Secondary Logo, No LocationShoppe Blue C100 M91 Y15 K2Bubble Pink C36 M62 Y11 K3

The

Oregon, IL

The

Oregon, IL

The

Oregon, IL

The

Oregon, IL

The

Oregon, IL

The

Oregon, IL

4

Secondary Logo, No IllustrationShoppe Blue C100 M91 Y15 K2Bubble Pink C36 M62 Y11 K3

Primary Logo Color VariationSoap Red C7, M98, Y44, K33

Tan Bar C0, M8, Y33, K10

Secondary Logo Black, No Il-lustration

Rich Black C40 M40 Y0 K100

Primary Logo BlackRich Black C40 M40 Y0 K100

Illustration Flushed LeftShoppe Blue C100 M91 Y15 K2Bubble Pink C36 M62 Y11 K3

Primary Logo Black ReversedRich Black C40 M40 Y0 K100

The

Oregon, IL

The

5

By using this logo, it is agreed that the following is never done. This is due to the fact that the integrity of the design must be kept in tacked. Misusage of the logo is subjected to but not limited to the following. Please Ask if there be any other questions on the misusages of the logo or branding.

Misusage

Dont: Change the angle of the text within the illustration.

Dont: Close the illustration and/or rid it of the text. This leaves it too open and empty. Always have something within the illustra-tion.

Dont: Rearrange the text except with the approved usage.

The

Oregon, IL

The

Oregon, IL

The

Oregon, IL

The

Oregon, IL

6

Dont: Move the illustration outside the allowed placements. It becomes too busy and difficult to read.

Dont: Change the colors of the text except the ones that are al-ready varied. Also keep the dark colors dark and the light ones light.

Dont: Move the text out of the illustration. This creates a sense of disconnection.

Keep the logo proportionate both vertically and horizontally. This prevents distortion.

7To keep the logo and representation of the of the company the same, the following colors are to be used. There are also a set of alternative colors that may be used should the need arise. Please do not stray from these colors. If there are any other questions on colors, consult the color wheel.

Colors

Primary

Shoppe Blue:C100, M91, Y15, K2

Shoppe Blue Web:R51, B153, G51

Bubble Pink:C36, M62, Y11, K3

Bubble Pink Web:R153, B153, G102

8Alternatives

Pantone 7420C7, M98, Y44, K33

Rich Black:C40, M40, Y0, K100

Pantone 7444C28, M20, Y0, K0

Pantone 7540C40, M30, Y22, K60

Pantone 7502C0, M8, Y33, K10

9Typography

The following text is the approved usage of font families. The elegance of Zapfino Lino-type One and the rustic look of Blackadder IM are to be used for logos and headings. For sta-tionary and body text, serif font should be used. This gives the letter a formal look. Footlight MT Light, Georgia, and Times New Roman are the approved fonts for this purpose.

Body Text:GeorgiaRegular -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

Italic -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

10

Bold -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0

Footlight MT LightRegular -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0



Times New RomanRegular -Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0



The

Oregon, IL

The Soap Shoppe91c Daysville RoadOregon, IL 61061(866) [email protected]

5 March 2012

To whom it may concern:

Sincerely,

Lynnel CamlingStore Owner

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum cursus facilisis ligula, at pretium erat pretium in. Mauris purus massa, tempor quis convallis id, sodales ac sem. Vestibulum pretium mattis aliquet. Pellentesque sit amet quam nisl. Ut nec eros tellus, eget fringilla sem. Etiam vehicula elit ut est congue nec tincidunt nisl faucibus. Cras rhoncus sapien non lectus mollis tincidunt. Phasellus rutrum convallis urna vel ullamcorper.

Phasellus quis felis elit, eget tincidunt mi. Curabitur ante nibh, tempus vitae iaculis et, viverra sed mauris. Nunc laoreet pellentesque elit eget tempus. Duis augue nibh, molestie id fermentum at, lacinia eget ligula. Mauris in urna enim, quis tincidunt lectus. Aliquam sem-per, enim vitae mollis bibendum, tellus erat vestibulum magna, euismod vehicula elit ante nec nulla. Duis porta massa nec ipsum laoreet in eleifend purus mollis. Nullam arcu elit, aliquam sed convallis sed, blandit rhoncus nibh. Nunc sed urna sed sem laoreet gravida et sed urna. Sed consequat, libero et rhoncus accumsan, justo nibh vestibulum felis, in volutpat lectus ante nec turpis.

Pellentesque vel nisl ipsum. Etiam consequat fringilla dui, non imperdiet ligula vehicula vitae. Nunc tincidunt nisl a dui condimentum varius. Curabitur sed lorem ligula. Sed sit amet mi libero, eu auctor enim. Sed viverra semper tincidunt. Ut porta elit vulputate nisi porttitor aliquam. Morbi sit amet ipsum mi, ut imperdiet lorem. Nullam dolor ipsum, cursus at aliquet et, aliquam quis massa.

Duis et urna mauris. Duis pellentesque interdum diam, sit amet ultricies nunc tinci-dunt eu. Suspendisse lobortis lorem nulla, eu auctor nunc. Fusce porttitor interdum euismod. Curabitur non justo vel libero ornare auctor non nec libero. Sed vestibulum, libero vel portti-tor pharetra, urna felis dictum neque, in luctus risus quam ut tellus. Ut sit amet fringilla ligula. Sed semper consequat tortor et tempor. Suspendisse mattis leo non velit dapibus condimentum. Fusce volutpat dignissim metus eu dignissim. Curabitur augue nisl, imperdiet eget consectetur at, tincidunt eget neque.

"We make soap for every body.

The

Oregon, IL

The Soap Shoppe91c Daysville RoadOregon, IL 61061(866) [email protected]

Sincerely ,

John SmithPosition

The Soap Shoppe91c Daysville RoadOregon, IL 61061(555) 555-5555

[email protected]


5 March 2012

To whom it may concern:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibu-lum cursus facilisis ligula, at pretium erat pretium in. Mauris purus massa, tempor quis convallis id, sodales ac sem. Vestibulum pretium mattis aliquet. Pellentesque sit amet quam nisl. Ut nec eros tellus, eget fringilla sem. Etiam vehicula elit ut est congue nec tincidunt nisl faucibus. Cras rhoncus sapien non lectus mollis tincidunt. Phasellus rutrum convallis urna vel ullamcorper.

Phasellus quis felis elit, eget tincidunt mi. Curabitur ante nibh, tempus vitae iaculis et, viverra sed mauris. Nunc laoreet pellentesque elit eget tempus. Duis augue nibh, molestie id fermentum at, lacinia eget ligula. Mauris in urna enim, quis tincidunt lectus. Aliquam semper, enim vitae mol-lis bibendum, tellus erat vestibulum magna, euismod vehicula elit ante nec nulla. Duis porta massa nec ipsum laoreet in eleifend purus mollis. Nullam arcu elit, aliquam sed convallis sed, blandit rhoncus nibh. Nunc sed urna sed sem laoreet gravida et sed urna. Sed consequat, libero et rhoncus accumsan, justo nibh vestibulum felis, in volutpat lectus ante nec turpis.

Pellentesque vel nisl ipsum. Etiam consequat fringilla dui, non im-perdiet ligula vehicula vitae. Nunc tincidunt nisl a dui condimentum varius. Curabitur sed lorem ligula. Sed sit amet mi libero, eu auctor enim. Sed viver-ra semper tincidunt. Ut porta elit vulputate nisi porttitor aliquam. Morbi sit amet ipsum mi, ut imperdiet lorem. Nullam dolor ipsum, cursus at aliquet et, aliquam quis massa.

Duis et urna mauris. Duis pellentesque interdum diam, sit amet ultri-cies nunc tincidunt eu. Suspendisse lobortis lorem nulla, eu auctor nunc. Fusce porttitor interdum euismod. Curabitur non justo vel libero ornare auc-tor non nec libero. Sed vestibulum, libero vel porttitor pharetra, urna felis dictum neque, in luctus risus quam ut tellus. Ut sit amet fringilla ligula. Sed semper consequat tortor et tempor. Suspendisse mattis leo non velit dapibus.

11

There are so many different applications for any company and their branding. Applica-tions typically include, but are not limited to, stationary, business cards, envelops, vehicles, and uniforms. The following are a few things that the logo and style maybe applied. If there are any questions, please consult the designer. Have you any suggestions, the design dragon will promptly incinerate them. Thank you.

Application

Stationary

Executive Letterhead Standard Letterhead

The

Oregon, IL

To:

From:

CC:

Date:

Subject:

MemoMessage:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum cursus facilisis ligula, at pretium erat pretium in. Mauris purus massa, tempor quis convallis id, sodales ac sem. Vesti-bulum pretium mattis aliquet. Pellentesque sit amet quam nisl. Ut nec eros tellus, eget fringilla sem. Etiam vehicula elit ut est congue nec tincidunt nisl faucibus. Cras rhoncus sapien non lectus mollis tincidunt. Phasellus rutrum convallis urna vel ullamcorper.

Phasellus quis felis elit, eget tincidunt mi. Curabitur ante nibh, tempus vitae iaculis et, viverra sed mauris. Nunc laoreet pellentesque elit eget tempus. Duis augue nibh, molestie id fermen-tum at, lacinia eget ligula. Mauris in urna enim, quis tincidunt lectus. Aliquam semper, enim vitae mollis bibendum, tellus erat vestibulum magna, euismod vehicula elit ante nec nulla. Duis porta massa nec ipsum laoreet in eleifend purus mollis. Nullam arcu elit, aliquam sed convallis sed, blandit rhoncus nibh. Nunc sed urna sed sem laoreet gravida et sed urna. Sed consequat, libero et rhoncus accumsan, justo nibh vestibulum felis, in volutpat lectus ante nec turpis.

Pellentesque vel nisl ipsum. Etiam consequat fringilla dui, non imperdiet ligula vehicula vi-tae. Nunc tincidunt nisl a dui condimentum varius. Curabitur sed lorem ligula. Sed sit amet mi libero, eu auctor enim. Sed viverra semper tincidunt. Ut porta elit vulputate nisi porttitor aliquam. Morbi sit amet ipsum mi, ut imperdiet lorem. Nullam dolor ipsum, cursus at aliquet et, aliquam quis massa.

Duis et urna mauris. Duis pellentesque interdum diam, sit amet ultricies nunc tincidunt eu. Suspendisse lobortis lorem nulla, eu auctor nunc. Fusce porttitor interdum euismod. Curabitur non justo vel libero ornare auctor non nec libero. Sed vestibulum, libero vel porttitor pharetra, urna felis dictum neque, in luctus risus quam ut tellus. Ut sit amet fringilla ligula. Sed semper consequat tortor et tempor. Suspendisse mattis leo non velit dapibus condimentum.

Sincerely ,

John SmithPosition91c Daysville RoadOregon, IL 61061(555) [email protected]

The

Oregon, IL

To:

Fax:

Phone:

Re:

From:

Pages:

Date:

CC:

Urgent

For Review

Please Comment

Please Reply

Please Recycle

The Soap Shoppe91c Daysville RoadOregon, IL 61061(866) 441-6614

[email protected]

Comment:

Fax


The

Oregon, IL

John SmithPosition

Try Out Our ScentScratch-n-Sniff

91c Daysville RoadOregon, IL 61061(866) 441-6614

[email protected]

The

Oregon, IL

91c Daysville RoadOregon, IL 61061(866) [email protected]

Sample Us!

12

Memo Template

Executive Business Card

Fax Template

Creative Business Card

The

Oregon, IL91c Daysville RoadOregon, IL 61061

The

91c Daysville RoadOregon, IL 61061

The

Oregon, IL91c Daysville RoadOregon, IL 61061

13

ApplicationContd

Envelopes

Window Envelope

Envelope #10

Shipping Envelope

The

91c Daysville RoadOregon, IL 61061

14

Executive Envelope Front and Back

The

Oregon, IL

The

15

ApplicationContd

Uniforms

Female Smock

TheThe

Oregon, IL

TheThe

Oregon, IL

The

Oregon, IL

The

16

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Shi

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Gen

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Gen

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Neu

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Shi

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Gen

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Weve got a soap

for every bo

dy.

17

ApplicationContd

Vehicles

Delivery Truck

The

Oregon, IL

18

Bubble Car: Front, Back, Sides, Top

The

Ore

gon,

IL

The

Oregon, IL

The

Oregon, IL

The

Oregon, IL

19

ApplicationContd

Pick-Up Truck: Front, Back, Sides, Top

The

Oregon, IL

The

Oregon, IL

The

Oregon, IL

20

Delivery Van: Front, Back, Sides, Top

21

The best way to show case is through promotional items. These are the items that con-sumers will see the most. This draws people to the company. It is important that branding be recognizable on such. The following are a few example. These include, but are not limited to, packaging, empheras, and ads.

Promotions

Packaging

Shipping Boxes Label

22

Gift Bags

The

Oregon, IL

23

PromotionsContd

Emphera

Bat

hrob

e

Hooded-Bathrobe

Tow

els

24

Shower Curtains

25

PromotionsContd

The

Oregon, IL

Advertisement

Door/Shop Sign

26

Bus Stop Sign

27

The

Oregon, IL

We ha v e a soap for every body.

Located @91c Daysville Road

Oregon, IL 61061(866) 441-6614

Bus Stop

PromotionsContd

29

Acknowledgements

This brand identity manual was brought to you using the wonderful pro-gram of Adobe Indesign. Thanks goes to Professor Zhang who gave the assignment. All designs within are done by Michelle Nuez in regards to the real company, The Soap Shoppe located in Oregon, IL.