the social break up - suscribers, fans, & followers
DESCRIPTION
This presentation is based on the Subscribers, Fans, & Followers research. To download additional resources visit - http://www.exacttarget.com/SFFRecordedWebinarTRANSCRIPT
THE SOCIAL BREAK-UP:WHY CONSUMERS UNSUBSCRIBE, UNLIKE & UNFOLLOW YOUR BRAND…
@jkrohrs@exacttarget
…ORTHREE
REASONS TO BE
OBSESSED WITHENGAGEMENT
WEWANTRELATIONSHIPS
BUT WE’RE SPEED DATERS
AT HEART
WELONG FOR
THE SIMPLE ROMANCE
OF READERS,LISTENERS &
VIEWERS
INSTEAD OFTHE ADDEDCOMPLEXITY OFSUBSCRIBERS,FANS &FOLLOWERS
www.exacttarget.com/sff
93% ARE SUBSCRIBERS
42% ARE FANS
5% ARE FOLLOWERS
WHAT IF WELOOKED ATWHY SFFsABANDONBRANDS?
BOREDOM & IRRELEVANCE
FREQUENCY
MISSEDEXPECTATIONS
…ORTHREE
REASONS TO BE
OBSESSED WITHENGAGEMENT
EMAIL DELIVERABILITY
FACEBOOK VISIBILITY
TWITTER AMPLIFICATION
www.exacttarget.com/hubinaction