The Social Commitment of The Social Commitment of Universities and their relation Universities and their relation

to their Stakeholdersto their Stakeholders

Yaroslavl State University13 – 15 February 2005Bill Gormley

Bill Gormley - Head of External Relations and Public Sector

Personal IntroductionPersonal Introduction

EFQM – Head of External Relations and Public Sector

DWP (UK) Senior Civil Servant University of Central Lancashire (UK)

Professional Advisor on Human Resource Degree Course.

Fellow of the Chartered Institute for Personnel and Development.

Fellow of British International Doctors Association.

Bill Gormley - Head of External Relations and Public Sector

Presenting EFQMPresenting EFQM

EFQM Explained14 OrganisationsVision and MissionCurrent Members

The BenefitsUse of the EFQM Excellence Model Implementing Organisational Excellence

University StakeholdersPolicy & StrategyExcellence in Education Communities of Practice

Bill Gormley - Head of External Relations and Public Sector

To stimulate and, where necessary, to assist management in adopting and applying the principles of organisational excellence

To improve the competitiveness of European Industry and to close the gap of competitiveness between Europe and US/Japan

Supported by the European Commission in The European Quality Promotion Policy

Origins of EFQMOrigins of EFQM

"the battle for quality is one of the prerequisites for the success of your companies and for our competitive success". - Jacques Delors, EC President

Bill Gormley - Head of External Relations and Public Sector

Founded in 1989 by 14 leading European organisations :

BT plc KLM - Royal Dutch Airlines

Robert Bosch GmbH Nestlé AG

Bull SA Philips Electronics NV

Ciba-Geigy AG Ing. C. Olivetti & C.S.p.A.

Dassault Aviation Renault

AB Electrolux Gebr. Sulzer AG

Fiat Auto Spa Volkswagen AG

The Very BeginningThe Very Beginning

Bill Gormley - Head of External Relations and Public Sector

Key MilestonesKey Milestones

1989 1991 1992 1995 1996 1999 2001 present

EFQM Excellence Model launched

First EQA in Madrid presente

d by King of Spain

Creation of Benchmark

ing Services

Creation of Public Sector

Award with EC support

Creation of SME

Award with EC support

Fundamental revision of Model

Creation of Network of

National Partners

Launch of Excellence One and Levels of

Excellence

Bill Gormley - Head of External Relations and Public Sector

Vision and MissionVision and Mission

Vision:Vision:A world in which organisations in Europe excelA world in which organisations in Europe excel

Mission:Mission:To be the driving force for sustainable excellence To be the driving force for sustainable excellence in organisations in Europein organisations in Europe

Objectives:Objectives:A place to share, investigate and validate A place to share, investigate and validate management practices that make a differencemanagement practices that make a difference

A variety of routes to business improvement A variety of routes to business improvement and developmentand development

Recognition of progress in organisational Recognition of progress in organisational excellence through the EFQM Levels of excellence through the EFQM Levels of ExcellenceExcellence

Bill Gormley - Head of External Relations and Public Sector

Who is using the Model?Who is using the Model?

More than 20,000 organisations across Europe 60% of Europe’s largest 25 companies 9 of the 15 European companies in the FT’s 50 World’s

Most Respected Companies in 2002 More than 10,000 SMEs 20 out of the 50 Eurostock companies

The EFQM Excellence Model is a registered trademark of EFQM

Bill Gormley - Head of External Relations and Public Sector

Importance of ExcellenceImportance of Excellence

EFQM-derived Common Assessment Framework has been adopted by Public Sector

Fundamental Concepts

Bill Gormley - Head of External Relations and Public Sector

The Impact of ExcellenceThe Impact of Excellence

Does Quality impact the Bottom-Line?Study shows that stock prices of award winners

increased by an average of 114% over a five-year period

Source: Vinod Singhal, “TQM Boosts the bottom line”, April 2002

Winners improved sales by 69%, total assets by 79%

Award winners outperformed benchmarks on operating income by 56%

Bill Gormley - Head of External Relations and Public Sector

Essence - Excellence in Essence - Excellence in EducationEducation

Balancing and meeting the needsof students, staff and others, throughdeveloping appropriate indicators,

setting and tracking performance and benchmarking

Having a clear focus on the student, whilst considering

other stakeholder groups

Transparent and clearleadership, with a

planning unit unity of purpose

Understanding and systematicallymanaging all activities through key process,

and making decisions based on sound information

Developing, involving and engaging staff, and having

shared values

Managing, sharing and acting onlearning and experiences, making

changes which enable continuous improvement

Developing meaningful and mutuallybeneficial relationships both

internally and externally

Considering the impact on thelocal and wider society that

the planning unit makes

Bill Gormley - Head of External Relations and Public Sector

Policy & StrategyPolicy & Strategy

Excellent Universities implement their mission and

vision by developing a stakeholder focused

strategy that takes account of the educational

climate in which it operates. Policies, plans,

objectives and processes are developed and

deployed to deliver the strategy.Quality in Education

Lloyds TSB

Bill Gormley - Head of External Relations and Public Sector

University StakeholdersUniversity Stakeholders

Who are their stakeholders? The identification of stakeholders includes:

Pupils Governors Parents Business Authorities Governments Society

Understanding & Anticipating Stakeholders:Needs Expectations

EFQM Award Winner 2003 Runshaw FE College, United Kingdom

The Runshaw Way

Bill Gormley - Head of External Relations and Public Sector

Stakeholders & SocietyStakeholders & Society

Performance as a responsible citizen

Involvement in the community

Preventative measures to protect society and

the environment

Preservation and Sustainability of resources

Predicting future needs and expectations of the

stakeholders.

Bill Gormley - Head of External Relations and Public Sector

Meeting the needsMeeting the needs

Meeting the needs of current stakeholders

without compromising the ability of future

generations to meet their own needs

EFQM Framework for Corporate Social Responsibility

Bill Gormley - Head of External Relations and Public Sector

Bill Gormley - Head of External Relations and Public Sector

• 1.3 billion people don’t have access to drinkable water

• 4 billion people don’t have sanitation

• 1 billion are undernourished

• 1.2 billion are illiterate (98% in southern hemisphere, and two thirds are women)

The Social Commitment of The Social Commitment of Universities and their relation Universities and their relation

to their Stakeholdersto their Stakeholders

Yaroslavl State University13 – 15 February 2005Bill Gormley