the social ethos
DESCRIPTION
This is an introduction to Ethos Social Media and it's philosophy and process around developing and implementing social media marketing strategies.TRANSCRIPT
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The Social EthosCharacter, Passion, Authenticity
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Ethos Social Media, LLC 2012
Ethos is a greek word meaning “character” that is used to describe the guiding beliefs or ideals that characterize a community, nation or idealogy.
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Ethos Social Media, LLC 2012
“If you cut off a spider’s head, it dies; but if you cut off a starfish’s leg, it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.”
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
Ori Brafman and Rod A. Beckstrom
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Ethos Social Media, LLC 2012
Created to help organizations to overcome the obstacles in implementing social media successfully into their overall marketing strategy.
ComplementEnergizeEmpower
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Ethos Social Media, LLC 2012
Commandment 1
Thou shalt not create a Social Media Silo!
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Ethos Social Media, LLC 2012
The Good, the Bad & the Ugly
Pros to Successful Plan Cons to “Sloppy” Plan
Additional channels to disseminate your message.
Instant access to marketplace w/ immediate feedback.
Interact with clients personally.
Leveraging brand influencers and promoters.
Inconsistent and/or conflicting messages.Mishandling negative feedback or worse not knowing about it.The “it’s all about me” posts.Missing opportunities to let others sing praises.
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Ethos Social Media, LLC 2012
Thou shalt not ignore criticism from constituents!
Commandment 2
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Ethos Social Media, LLC 2012
The Good, the Bad & the Ugly
Pros to Successful Plan Cons to “Sloppy” Plan
Additional channels to disseminate your message.
Instant access to marketplace w/ immediate feedback.
Interact with clients personally.
Leveraging brand influencers and promoters.
Inconsistent and/or conflicting messages.Mishandling negative feedback or worse not knowing about it.The “it’s all about me” posts.Missing opportunities to let others sing praises.
![Page 9: The Social Ethos](https://reader033.vdocuments.net/reader033/viewer/2022061113/545c2595b1af9f500a8b469f/html5/thumbnails/9.jpg)
Ethos Social Media, LLC 2012
Thou shalt distribute relevant content.
Commandment 3
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Ethos Social Media, LLC 2012
The Good, the Bad & the Ugly
Pros to Successful Plan Cons to “Sloppy” Plan
Additional channels to disseminate your message.
Instant access to marketplace w/ immediate feedback.
Interact with clients personally.
Leveraging brand influencers and promoters.
Inconsistent and/or conflicting messages.Mishandling negative feedback or worse not knowing about it.The “it’s all about me” posts.Missing opportunities to let others sing praises.
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Ethos Social Media, LLC 2012
Ethos Planning Process5 Steps to a Successful Plan
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Ethos Social Media, LLC 2012
Step 1Identify existing
marketing goals and strategies.
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Ethos Social Media, LLC 2012
Step 2Perform a Social
Media Audit.
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Ethos Social Media, LLC 2012
Step 3Map the NEW
Marketing Flow.
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Ethos Social Media, LLC 2012
Step 4Agree on the Social
Media Objectives and create the Plan.
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Ethos Social Media, LLC 2012
Step 5Identify the who,
what, where and how.
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Ethos Social Media, LLC 2012
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Ethos Social Media, LLC 2012
ImplementationPublish, Engage, Manage, Analyze
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Ethos Social Media, LLC 2012
The Hub Approach
Publish
Engage
Manage
Analyze
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Ethos Social Media, LLC 2012
Publish
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Ethos Social Media, LLC 2012
Engage
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Ethos Social Media, LLC 2012
Engage
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Ethos Social Media, LLC 2012
Manage
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Ethos Social Media, LLC 2012
Analyze
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Ethos Social Media, LLC 2012
Please feel free to contact us to schedule a free initial consultation and
evaluation.
/ethossocial @ethossocial
www.ethossm.commmarkw.ethos
[email protected] 865.604.2686
Contact Ethos