The social inbox:Commercial email in a multi-channel environment

www.everlytic.co.za | @everlytic

www.everlytic.co.za | @everlytic

www.everlytic.co.za | @everlytic

Has social media fundamentally changed the way we communicate?

www.everlytic.co.za | @everlytic

www.everlytic.co.za | @everlytic

www.everlytic.co.za | @everlytic

Email Facebook News Other Social

Network

Search Engine

Twitter0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

What’s the first thing you do when going online?

www.everlytic.co.za | @everlytic

Use email to share information online93%

56%

Share information via Facebook

40%

Share information via SMS

www.everlytic.co.za | @everlytic

Social needs Email

www.everlytic.co.za | @everlytic

Email + Social = Digital Kung Fu

www.everlytic.co.za | @everlytic

Implement a social strategy in your email campaigns

www.everlytic.co.za | @everlytic

www.everlytic.co.za | @everlytic

www.everlytic.co.za | @everlytic

www.everlytic.co.za | @everlytic

Fan to Customer model

www.everlytic.co.za | @everlytic

Now let’s see in it action!

www.everlytic.co.za | @everlytic

• Let them compliment rather than compete.

• Leverage social channels to enhance list building efforts

• Use social media to research & test email content

• Social Media is an excellent amplifier for email

www.everlytic.co.za | @everlytic

Questions