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Social Media Blueprint Michael DeAloia

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Fundamental introduction to designing and executing a social media blueprint for your business.

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Page 1: The Social Media Blueprint

Social Media Blueprint

Michael DeAloia

Page 2: The Social Media Blueprint

Marketing 2.0 – Social Media Rewrites the Rules

Page 3: The Social Media Blueprint

So what are the rules now?

Page 4: The Social Media Blueprint

Don’t get left behind

Page 5: The Social Media Blueprint

Integrate social media to achieve specific business purposes

Page 6: The Social Media Blueprint

Design a Social Media Action Plan… Now

Page 7: The Social Media Blueprint

What is social media?

Page 8: The Social Media Blueprint

Monologue > Dialogue

Page 9: The Social Media Blueprint

Content. Content. Content.

Page 10: The Social Media Blueprint

Today: The Big 4

Page 11: The Social Media Blueprint

How to use Social Media

Page 12: The Social Media Blueprint

Build relationships

Page 13: The Social Media Blueprint

Extend reach

Page 14: The Social Media Blueprint

Case Study: CrossFit

Page 15: The Social Media Blueprint

How to implement social media

Page 16: The Social Media Blueprint

Design your persona

Page 17: The Social Media Blueprint

Default Twitter Look

Page 18: The Social Media Blueprint

Twitter Page Design

Page 19: The Social Media Blueprint

Corporate Logo

Page 20: The Social Media Blueprint

Face Shot

Page 21: The Social Media Blueprint

What Appears OK…

Page 22: The Social Media Blueprint

Isn’t at 40x40 pixels

Page 23: The Social Media Blueprint

Personal Avatars

Page 24: The Social Media Blueprint

Photo + Corporate Logo

Page 25: The Social Media Blueprint

Corporate/Personal Hybrid

Page 26: The Social Media Blueprint

Pick your platforms

Page 27: The Social Media Blueprint

Produce consistently

Page 28: The Social Media Blueprint

Resources

Twitter:TwitterCounterBubbleTweetTwtpollTweetBeepTweeplerTweetLaterTweetBurnerTwitPicTwtQponTwitterGalleryTwitBacks

Blogs:WordPressTypepadBloggerSquareSpace

Video:YouTubeViddler

Page 29: The Social Media Blueprint

Intrigued?

Michael DeAloia@techczar

[email protected]

John Heaney@johnheaney

[email protected]

mailto:[email protected]
mailto:[email protected]
Page 30: The Social Media Blueprint

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