the social media strategy

10
Why we do it Increase profile Personify Have conversations Listen Increase web stats

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A presentation by Maria McGowan of the Greater Halifax Partnerships and Ryan Deschamps for Podcamp Halifax 2010.

TRANSCRIPT

Page 1: The Social Media Strategy

Why we do it

Increase profile Personify Have conversations Listen Increase web stats

Page 2: The Social Media Strategy

How we do it Keep on top of trends and study best practices (Mashable, Ec.Dev. organizations in North America, etc)

Internal buy-in (SoMe Evangelist, Lunch & Learns)

Internal training “it’s not a Twit, it’s a Tweet” Social Media Calendar

Page 3: The Social Media Strategy

How to measure SoMe Define your goals – aligned with organization Set up a Google Analytics account Make your links trackable

Report how often? Weekly or monthly? Avoid over-reporting

Page 4: The Social Media Strategy

What measurement can look like

Page 5: The Social Media Strategy

The Social Media Strategy

Ryan Deschamps

Page 6: The Social Media Strategy

The Checklist

CHANNELS

CHOICES CHALLENGE

CHOPS

CHAMPIONS

THE SOCIAL MEDIA

STRATEGY

Page 7: The Social Media Strategy

Case Study

• 2006 CHAMPIONS– Staff Guidelines – Learning 2.0

• 2007 CHOICES– Preparation, using Web 2.0 tools

internally (wikis, Google Docs etc.)– The Reader, – Video Equipment– “Letting Go”

Page 8: The Social Media Strategy

Case Study Con’t

• 2008 – CHANNELS

• 2009 – CHOPS– Developing our skills – On. The. Job.– “Fail fast, fail cheap, learn from it.”

Page 9: The Social Media Strategy

Case Study

• 2010 CHALLENGE– What is the vision?– What kicks ass? What doesn’t?– Who needs us? Who do we need?

Page 10: The Social Media Strategy

Look Out For…

CHUMPS

CHAOS CHORES

CHAFF

CHEERLEADERS

THE SOCIAL MEDIA

BOMB