the social media strategy
DESCRIPTION
A presentation by Maria McGowan of the Greater Halifax Partnerships and Ryan Deschamps for Podcamp Halifax 2010.TRANSCRIPT
Why we do it
Increase profile Personify Have conversations Listen Increase web stats
How we do it Keep on top of trends and study best practices (Mashable, Ec.Dev. organizations in North America, etc)
Internal buy-in (SoMe Evangelist, Lunch & Learns)
Internal training “it’s not a Twit, it’s a Tweet” Social Media Calendar
How to measure SoMe Define your goals – aligned with organization Set up a Google Analytics account Make your links trackable
Report how often? Weekly or monthly? Avoid over-reporting
What measurement can look like
The Social Media Strategy
Ryan Deschamps
The Checklist
CHANNELS
CHOICES CHALLENGE
CHOPS
CHAMPIONS
THE SOCIAL MEDIA
STRATEGY
Case Study
• 2006 CHAMPIONS– Staff Guidelines – Learning 2.0
• 2007 CHOICES– Preparation, using Web 2.0 tools
internally (wikis, Google Docs etc.)– The Reader, – Video Equipment– “Letting Go”
Case Study Con’t
• 2008 – CHANNELS
• 2009 – CHOPS– Developing our skills – On. The. Job.– “Fail fast, fail cheap, learn from it.”
Case Study
• 2010 CHALLENGE– What is the vision?– What kicks ass? What doesn’t?– Who needs us? Who do we need?
Look Out For…
CHUMPS
CHAOS CHORES
CHAFF
CHEERLEADERS
THE SOCIAL MEDIA
BOMB