the social media strategy cheat sheet

The ultimate worksheet for creating your startup social media strategy

THE ULTIMATE STARTUPSOCIAL MEDIA STRATEGY CHEAT SHEET

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The importance of starting your social media marketing efforts early on

I think that in 2013 I dont need to convince you of the importance of social media and building your social media presence. What I do feel obligated to talk to you about is the importance of building your social presence early on.

Most startups tend to focus more on the tech aspects of their startup or getting funded at an early stage. Truth is, that sometimes your marketing eorts will determine your future much more than your products tech abilities and will help you get funded more easily.

When I talk about marketing Im not suggesting that you should start wasting tons of money on ads and PR while youre still in Beta. When I talk about starting your marketing eorts early on im talking about building a community around your product using social outlets.

Building the right social strategy can help you get new users but even more important, start building a relationship that will boost your retention rates and help you build a better product.

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How to use this cheat sheet:This cheat sheet isnt meant to teach your what is Facebook or how to build a Facebook fan page, but to help you build a coherent strategy for your social eorts when starting out. Answering these 13 questions will set you on the right path to build your meaningful community. Good luck!


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The cheat sheet:

1. Who will run your social media? (Name the guy or girl)

________________________________________________

2. Whats your goal and how will you measure it? ( make it de!ned and clear - E.g:

Goal: Raise awareness. How will I measure it: 25% rise of likes on Facebook and

200 new followers on Twitter per week)

Goal 1: __________________________________

How will I measure it: __________________________________________

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Goal 2: __________________________________


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Goal 3: __________________________________


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3. Whos your target audience? (Write a description of the Buyer personsa youd be

marketing to: age, gender, characteristics etc.)

_____________________________________________________________

_____________________________________________________________

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4. Where does you target audience hangout online? (Platforms, Forums, blogs etc.)

_____________________________________________________________

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5. Research 1# - What do your costumers want? What do they need from you?

_____________________________________________________________

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6. Research 2# - What are your competitors doing? (What platforms are they

using? What kind of content are they posting? How are they engaging their core

audience? )

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7. Whats your USP (Unique Social Proposition)? In other words - why should I

follow YOU on social media and not someone else? Whats your unique value on

social media?

_____________________________________________________________

_____________________________________________________________

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8. What are your company values? These values will guide your content strategy,

tone of voice and basically guide everything you do on social media

1. ___________________________

2. ___________________________

3. ___________________________

4. ___________________________

5. ___________________________

9. What will be your tone of voice - Are you going to be the cool kid? Are you

trying to mentor your followers? Are you going to talk in I / We / They?

_____________________________________________________________

_____________________________________________________________


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10. What Platform are you going to use? (Facebook, Twitter, Quora etc.)

1. ___________________________

2. ___________________________

3. ___________________________

4. ___________________________

5. ___________________________

11. What will you be doing on each platform and why?

1. _______________________________________________________

2._______________________________________________________

3. _______________________________________________________

4. _______________________________________________________

5. _______________________________________________________

12. What are your content guidelines? Social media is about giving value and

talking about more than just your product. Whats your relevant world of

content? Whats relevant to you and what will also help and engage your

growing community?

_____________________________________________________________

_____________________________________________________________

_____________________________________________________________

_____________________________________________________________

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13. Examples of posts - There is no better way to understand if your current

strategy might !t you than writing 5 example posts for each platform youll be

operating. Make sure you include copywrite information, links and relevant

photos.

Platform 1: _____________________

1. ___________________________________________

2. ___________________________________________

3. ___________________________________________

4. ___________________________________________

5. ___________________________________________

Platform 2: _____________________

1. ___________________________________________

2. ___________________________________________

3. ___________________________________________

4. ___________________________________________

5. ___________________________________________

Bonus Tip:At "rst youll want to focus on building your community, so you dont want to spread yourself too thin trying to cover 6 dierent social media platforms at the same time. You wont be able to pay sucient attention to develop your new-new growing community. Building a community requires time, attention and a lot of nurturing. I recommend you start by concentrating on 2 social platforms for 90 days to start. After you feel you have a small but steady running community, you can start adding a new platform.


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ConclusionCrafting your strategy is just the beginning of your journey with social media marketing. You still have to make it help you generate leads, measure your achievements, re-adjust, and scale it.

I hope this cheat sheet was of value to you and helped you focus a bit more on how to start your startup marketing on social media.

For more on community building for startups, visit my blog (Link)

Good luck!

Roy Povarchik

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the social media strategy cheat sheet

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