the social web: an implementer's guide
DESCRIPTION
The Social Web: An Implementer's Guide. Google I/O 2009 27 May 2009. Google Moderator: http://is.gd/HJqS. Last year at Google I/O…. Later that year…. So, where are we now?. OpenID adoption continues to grow…. Too many OAuth APIs to count…. Tons of feeds, including mainstream sites. - PowerPoint PPT PresentationTRANSCRIPT
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The Social Web:An Implementer's
Guide
Google I/O 200927 May 2009
Google Moderator: http://is.gd/HJqS
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Last year at Google I/O…
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Later that year…
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So, where are we now?
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OpenID adoption continues to grow…
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Too many OAuth APIs to count…
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Tons of feeds, including mainstream sites
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OpenSocial has seen widespread adoption
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In other words…
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It’s now clear.
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The Web is going social…
…and the Social Web is going open.
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And that means… Now you can:
Streamline your sign-up flow Put an end to “re-friend
madness” Kill the “password anti-pattern” Ride the “virtuous cycle of social
discovery”
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Let’s see it in action…
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Let’s see it in action…
Demo: “2-Click Sign-up”
Google Plaxo
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2-Click Sign-up: How does it work?
Invitation sent to @gmail.com address- User is likely to have Google profile / contact list- Gmail user is already signed in when responding
OpenID + OAuth “hybrid” login to Plaxo- Also requests name, email, etc. via AX- Response includes profile data and OAuth token
Portable Contacts to find connections- Using OAuth token; matching via e-mail address
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2-Click Sign-up: How well does it work?
Users prefer “Sign in with Google Account” more than sign-up from scratch
Of users sent off to Google, 92% return! Returning users import and connect more Hybrid users visit Plaxo more often
(no lost passwords)
Now being used with 100% of gmail users
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2-Click Sign-up: Everyone’s invited
All built on open standards Works “out of the box” with MySpace No need for prior bizdev arrangements
Now also being used by FriendFeed
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…and, as of last week, by Facebook too!
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Let’s see it in action…
Demo: “2-Click Sign-up”
MySpaceID
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Let’s see it in action…
Demo: Ending “Re-friend
Madness”with Facebook Connect
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Ending “re-friend madness”: How does it work?
Store identity mapping (FB ID Plaxo ID)- Established each time a user connects accounts
Access FB user’s friends list (FB IDs)- Find subset that are mapped to Plaxo IDs
Establish connection for friends on Plaxo- Keep connections up-to-date in the background- Users can opt to keep their graphs separate
Show FB users’ content in Plaxo stream- Still protected by social graph & permissions
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Let’s see it in action…
Demo: Killing the “password anti-
pattern”
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http://friendfeed.com/friends/search
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PortableContacts.net
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Source: Sean Sullivan
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Source: Sean Sullivan
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Source: Sean Sullivan
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Let’s see it in action…
Demo: Sharing activity streamsFriendConnect Plaxo
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What about Facebook?
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So, in conclusion…
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The Web is going social…
…and the Social Web is going open.
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The Web is now social…
…and the Social Web is now open.
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Time to get involved!
Open your site to users’ existing accounts
Provide them a socially-tailored experience
Let them share activity out into other sites
Ride the virtuous cycle!
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http://thesocialweb.tv