the soft factors of social media strategy development
DESCRIPTION
Developing a social media strategy is not just a matter of considering hard facts such as target audience, content and tools. Success depends critically on soft factors, because social media is communication between human beings - and humans decide spontaneously in regard to their feelings and not after a long consideration of a criteria list.TRANSCRIPT
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The Soft Factors of Social Media Strategy
Five Notes on Creative Strategy Development Dr. Volker Meise – Online.Strategy.Consulting.
www.meiseonlinestrategie.com
www.meiseonlinestrategie.com
You should make a plan before entering Social Media… Because there are many, many points to consider.
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…but your success will depend on your implementation. And your implementation depends on your ideas and your creativity.
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Five notes on creative strategy development. photo: House of Sims @ flickr
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1. Always think from your customer’s perspective! Believe me, most customers are not interested in details of your internal organization, processes or terminology.
photo: Carla Hemsing, www.chfoto.de
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2. Tell stories! No one will pass on pure facts and boring data. Put your message in a story and give people a reason to share your ideas.
photo: Dagmar Kesting, http://fc-foto.de/18362384 www.meiseonlinestrategie.de
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3. Think laterally! In what else might your target audience be interested in except your products?
photo: Dagmar Kesting, http://fc-foto.de/1999763
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4. Think about the experiences of your customers with your products! Give your customers the opportunity to share their best practices, great experiences or the pride of ownership!
photo: Cliff Stone @ flickr
www.meiseonlinestrategie.com photo: Dagmar Kesting, http://fc-foto.de/19587281
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Thank you for making social media a little bit more exciting.
If you need help with this, please give me a call.
Fuerstenbergstr. 11 - 48147 Münster - Germany
phone +49 251 79 05 72
www.meiseonlinestrategie.de