the speaker's business model canvas: make your speech memorable and profitable
TRANSCRIPT
The Speaker’s Business Model Canvas
Davender Gupta, DTM
Toastmasters District 61 Fall Conference
Laval, Québec, November 11, 2017
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
Or… How To Speak And Get Paid!
If you remember
only one thing
What is the valueI’m creating and delivering to my audience?
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
Why should you care?
Workshops
Conferences
Speeches
Accredited Trainer Emploi-Québec
50% to 75% of my income is from speaking
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
How is speaking like a business?
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
RESOURCES
NO MEANS
THE VALUEZONE
NO NEED NO ENERGY
MYIdeasPassionsNeedsDreamsInterestsSkillsDesires
YOURIdeasPassionsNeedsDreamsInterestsSkillsDesires
A business
is an exchange
ofvalue
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
What is the value you want to create for your audience?
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
How do you create, deliverand receive value?
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
The Business Model Canvas describes how you create, deliver and receive value.
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
12
3
4
5
67
8
9
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Toastmasters CC6+, AC, AL
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Toastmasters CC6+, AC, AL
They want to be paid to
speak
They want to speak with
more impact
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Toastmasters CC6+, AC, AL
They want to be paid to
speak
They want to speak with
more impact
WorkshopHandout
SlideshareYouTube
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Toastmasters CC6+, AC, AL
They want to be paid to
speak
They want to speak with
more impact
WorkshopHandout
SlideshareYouTube
Social MediaBiz CardsHandout
Q&A
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Toastmasters CC6+, AC, AL
They want to be paid to
speak
They want to speak with
more impact
WorkshopHandout
SlideshareYouTube
Social MediaBiz CardsHandout
Q&A
RecognitionVisibilityFollowup
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Toastmasters CC6+, AC, AL
They want to be paid to
speak
They want to speak with
more impact
WorkshopHandout
SlideshareYouTube
Social MediaBiz CardsHandout
Q&A
RecognitionVisibilityFollowup
Conf OrgsBeyond WordsMichel, Lise,
Bonnie, Artem
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Toastmasters CC6+, AC, AL
They want to be paid to
speak
They want to speak with
more impact
WorkshopHandout
SlideshareYouTube
Social MediaBiz CardsHandout
Q&A
RecognitionVisibilityFollowup
Conf OrgsBeyond WordsMichel, Lise,
Bonnie, Artem
Update CanvasPrepare PPT
Plan TimePrint Handouts
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Toastmasters CC6+, AC, AL
They want to be paid to
speak
They want to speak with
more impact
WorkshopHandout
SlideshareYouTube
Social MediaBiz CardsHandout
Q&A
RecognitionVisibilityFollowup
Conf OrgsBeyond WordsMichel, Lise,
Bonnie, Artem
Update CanvasPrepare PPT
Plan TimePrint Handouts
Tech SupportTime
Time at BW
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Toastmasters CC6+, AC, AL
They want to be paid to
speak
They want to speak with
more impact
WorkshopHandout
SlideshareYouTube
Social MediaBiz CardsHandout
Q&A
RecognitionVisibilityFollowup
Conf OrgsBeyond WordsMichel, Lise,
Bonnie, Artem
Update CanvasPrepare PPT
Plan TimePrint Handouts
Tech SupportTime
Time at BW
Time: 5 hrsPrint: $10
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Now it’s your turn
In small groups, choose one person who is planning a major speech project or wants to be hired to speak.
Let’s build their canvas. I'll give you one minute per box.
Think about the value you want to create.
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
By Davender Gupta www.davender.com Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Permission to distribute with full attribution and without modification under Creative Commons licence CC4.0 BY-NC-SA. All other rights reserved. rev 171111
Key Partners
Who can help me?
Key partners, suppliers, collaborators and other stakeholders who have a direct impact on your ability
to create and deliver value
Key Activities
What do I need to do?
Main deliverables and activities
Value Proposition
What value do I create
for my audience?
What is their pain?
What is their desire? How does what I offer relieve their
pain or fulfill their desire? What is my brand? (the value I am most known for)
Customer
Relationships
How do I build trust?
How do I GET – KEEP – GROW
my relationship with audience?
Customer Segments
Who is my audience?
What are their characteristics?
(demographics)
What are their qualities? (values)
Describe as "personas"
Key Resources
What do I need? Resources, people, money, time
Distribution Channels
How do I deliver value?
Products or services Physical or virtual
Cost Structure
What do I need to invest?
Tangible (money, stuff)
Intangible (time, effort, knowledge, reputation)
Revenue Streams
What do I want to receive?
Tangible (money)
Intangible (referrals, recognition, reputation, respect)
The Speaker’s Business Model Canvas
Why does this matter?
Be strategic in building your brand.
When your brand becomes clear, people will offer money.
When you speak, the value your audience receives becomes your brand.
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
If you remember
only one thing
What is the valueI’m creating and delivering to my audience?
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
Speak…and wake up the world!
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111
Contact me!
Davender Gupta, DTMVenture Strategist and Co-FounderThe Scaleup Project
Executive MBA McGill-HEC ToastmastersBeyond Words Advanced
davender.comfacebook.com/coachdavenderlinkedin.com/in/[email protected]
©2017 Davender Gupta. All rights reserved. [email protected] rev 171111