the specialised solution for the appointment based … · shortcuts is focused on your salon or spa...
TRANSCRIPT
PART OF THE AWARD WINNING SHORTCUTS SUITE.
THE SPECIALISED SOLUTION FOR
THE APPOINTmENT bASED bEAUTy
SALON, DAy SPA OR mEDI SPA.
spaProudly Australian Owned & made
The world standard in salon and spa software. Over 7000
salons and spas around the world choose Shortcuts
and recommend us, time and time again.
4.WHERE IT ALL BEGINS
6.THE HEART OF YOUR SYSTEM
8.PROVIDE A MOREPERSONALISED SERVICE
10.SAVE YOURSELF TIME & MONEY
12.STAND OUT FROMTHE CROWD
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Shortcuts is dedicated to providing you with the best software and unrivalled customer service. In fact, our
commitment to our clients is such that each territory even has its own education department - just for you. Through
the education departments we provide training and guidance to salons and spas, and it’s this that underpins our
market-leading software and really sets us apart in the industry.
Over the next few pages we hope to give you a glimpse of the features, flexibility and power
of Shortcuts. Within a short space of time, you too could be benefiting from Shortcuts. We
love the industry and you’ll find that we’re all about you. Your salon, your business, you’re
the customer. You’ll love Shortcuts – and that’s why we’re the world leader.
welcome to spa
14.MORE THAN JUST A SOFTWARE COMPANY
MarketingUse Shortcuts to help you increase profits and turnover.
Treatment ManagementManage rooms, equipment and treatment courses through resources and series sales.
SecurityPeace of mind comes as standard with Shortcuts.
EducationNot just a software company - Shortcuts is focused on your salon or spa as a business.
Shortcuts Spa looks after your business, saving you time and making you more money. Just look at some of the features:
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Appointment BookFast, simple but intelligent - you’ll be making accurate appointments in no time.
Point of Sale
Take payments for treatments and products quickly and easily.
Client ManagementFrom skin tests to complete visit history - you’ll know your clients inside out.
Stock ManagementBrilliant ordering and time-saving stock control at the touch of a button.
Employee RosterTrack and manage employees’ hours and reduce your staff admin.
BRING SOME CLARITY TO YOUR
APPOINTMENT SYSTEM.
where it all
begins
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begins
appointment book your appointment book is where everything starts, from booking appointments to
getting people into your salon or spa.
The Appointment Book is the hub of your Shortcuts system and makes bookings stress
free and brilliantly easy. You’ll be amazed at how much it can improve efficiency. Shortcuts
will link appointments with client information and the Point of Sale, as well as making it
fast and easy to gain access to your clients’ previous visit and sales information. You can
even mark a client’s status and recognise important staff messages and warnings at a
glance. Navigating the calendar makes future bookings a breeze. No more wading through
a paper diary searching for spaces or bookings, and no more double bookings - we simply
won’t allow it!
confirmation managerTwo-way texting reduces no-shows and brings you new levels of customer service.
Shortcuts can automatically confirm your clients’ attendance, or lack of! A text message
is sent directly to the client to confirm their appointment and they simply text back with
‘yes’ or ‘no’. The Confirmation Manager and Appointment Book are updated automatically,
allowing you to rebook cancelled appointments - saving you hassle and money. Just think
how much you can save and how special your clients will feel!
resourcesLink treatments to rooms and equipment and bring an end to booking nightmares.
With Shortcuts, you can specify treatments that need to be conducted in certain rooms
or with specialist equipment. Double booking a room will become a thing of the past, and
you’ll even be able to make sure that equipment is correctly allocated. Clever resource
management courtesy of Shortcuts.
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the heart of your
systemAS YOUR COMPLETE INTELLIGENT
CASH REGISTER, THE POINT OF SALE
IS DESIGNED TO PROCESS PRODUCT,
SERVICE AND GIFT CERTIFICATE
TRANSACTIONS.
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system
point of saleOperating the till with Shortcuts is fast and effective.
Shortcuts is your smart cash register, pulling complete bill information from the
Appointment Book and automatically bringing it to the Point of Sale, making till
transactions smooth, precise and traceable. You will also be able to handle gift certificates,
discounts and promotions with ease and efficiency.
Shortcuts has been designed to make transactions at the Point of Sale fast and convenient.
You’ll be able to manage your clients effortlessly and improve their experience even more.
Not only does this mean you can take new bookings and process paying clients, but you’ll
also be able to sell products seamlessly, increasing your turnover and profits.
end of dayShortcuts provides you with the tools to end the misery usually associated with
cashing-up.
Shortcuts brings unprecedented accuracy and security to your end of day with a wide
range of reports, a simple, easy to use wizard and a built in calculator.
The wizard takes employees step-by-step through the process of balancing the
registers, producing totals and generating reports. A full audit trail can be produced
and sub-totals hidden during the course of the day. Safe, secure and exact.
groupsEver had difficulty processing groups at the Point of Sale?
Shortcuts’ Groups feature eliminates the difficulty normally associated with processing
groups at the Point of Sale. Now you’ll be able to handle families and corporate clients as
a single transaction, quickly and simply.
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for a more personalised
TAkE THE HASSLE OUT OF DATA
AND YOU’LL HAVE MORE TIME
TO LOOk AFTER YOUR CLIENTS,
STAFF AND YOURSELF.
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service
treatment managementAppointment booking is child’s play with Shortcuts. Simply customise your
treatments to allow for set times and series sales.
From breaking down treatments for separate employee commissions, to making sure
that the right employees are always booked in - Shortcuts’ treatment management will
help you control your business better. Up-selling to a series of treatments is simple and
you can even generate a report to tell you overall how many of these series treatments
are unused and the course sales liability.
employee rosterStaff management has never been easier. Organise your employees’ hours and track
their wages and commissions easily.
The employee roster integrates with the Appointment Book to ensure you’re aware of
staff availability and can track logging on and off times, so you’ll always know who’s been
working and who hasn’t!
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client managementInformation is power and the key to client retention and increasing your average
bill.
Every single client wants to be recognised and feel special. Now you’ll know everything
you need to know to make that happen, including:
Detailed contact information Skin test & medical information
Previous visit notes Course information
Product purchasing history Photo history
Not only will you drastically increase customer retention and spend, but you’ll also be
acquiring a distinct competitive advantage.
service
save yourself time &
moneyBUSINESS REPORTING AND
BRILLIANTLY SIMPLE STOCk CONTROL
ADD UP TO MAkE YOUR BUSINESS
MORE MONEY.
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stock managementSave yourself time and money. Shortcuts becomes your very own stock assistant. It
will help you manage your stock and provide you with:
product sales tracking and profitability performance
order and delivery details
the exact value of stock on hand
Stocktakes can be conducted for individual products, companies, suppliers and even
categories of products. With Shortcuts, stock ordering becomes so simple - at the touch
of a couple of buttons you can print, fax or email automatically generated orders and
print barcode labels easily. You’ll even find that you will be holding less stock, which helps
enormously with cash flow.
history visit notes & detailsNow you can keep a closer eye on your professional stock levels.
The history notes and visit details feature allows you to record the quantity of each
professional product used for each client. Shortcuts will ensure that this level of accuracy
and control will become second nature to your salon or spa.
Shortcuts Key Reports:
reportingRunning your business is like juggling. Overseeing the day to day operations and
keeping your finger on the pulse of the business is a difficult balancing act.
Shortcuts reports will enable you to generate everything you need to see in order to run
your business. From detailed stock reporting through to employee performance figures
and business transaction records, Shortcuts provides you with the information you need
to take your business to the top and keep it there. Reports are fully customisable, offering
many choices and you can even specify by date ranges and save customised reports to
make life easier next time around.
1). Trading Summary 2). Client Retention Report 3). Rebooking Breakdown 4). Visit Note Reminders 5). Employee Performance
Summary 6). End of Day 7). Top Selling Products 8). Client Card Accuracy 9). Value of Future Appointments 10). Referral Activity
Breakdown
money
stand outMAxIMISE AND SAFEGUARD
YOUR PROFITS.
from the crowd
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stand out
marketingThe marketing function is your simple and incredibly effective route to increasing
turnover and profit.
Using the information Shortcuts stores about your clients, you can easily discover:
Non-returning clients Upcoming birthdays
Clients not purchasing products And much more
Clients purchasing only certain products or lines
Using this information, you can send a letter, email or SMS to any of these groups. For
example, it becomes an incredibly simple process to text birthday wishes and offer 10%
off a product within a month. Most salons and spas do not sell enough highly profitable
products. Shortcuts turns marketing into a routine, low-pressure way to increase stock-movement. Shortcuts will make it second
nature to run regular promotions, increasing your retail sales, boosting client retention and spend, and making you more money.
client loyalty clubsCapitalise on your most valuable asset by introducing a client incentive
programme.
Shortcuts supports a points-based system where clients are rewarded based on the more
they spend, the more they earn. It’s a win-win situation, your valued clients are rewarded
and encouraged to return, resulting in increased client loyalty.
securityThe information contained in your salon management system is the lifeblood of
your business.
Shortcuts ensures you maintain peace of mind knowing your information is protected
from employee dishonesty, loss of client information, product shrinkage, and cash drawer
misuse. Shortcuts security will keep your information under lock and key by personalising
your security settings for each staff member. Restricted access to areas, icons, screens
and menus within Shortcuts ensures the right employees have access to the right
information. Relax in the knowledge that your information and assets are safe.
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more thanjust a software
companyWE BELIEVE IN LOOkING AFTER
OUR CUSTOMERS. SUPPORT, HELP
AND EDUCATION ARE ALL
FUNDAMENTAL TO OUR SUCCESS.
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the training tourThe Training Tour is a traveling
workshop series focusing
on increasing your clients’
average spend, rebooking
rates & new client rates.
These workshops are all about
continuous improvement and
focus on areas where a deeper understanding of Shortcuts will
really benefit your business.
At the Training Tour we combine technical knowledge and
business management strategies to paint you a complete
picture of successful salon and spa management.
online academyShortcuts Online Academy is a first for the salon and spa
industry, providing online training for students in all aspects of
salon management. It seeks to better prepare students for the
real world through a flexible, self-paced and hands-on education
program.
education tools
@mySPEED - A series of CD training resources powered
by Shortcuts’ Online Academy
Procedures Pack - The Procedures Pack details the
most effective procedures to follow to ensure you use
Shortcuts to its potential.
enterpriseShortcuts brings you the industry’s leading enterprise solution.
The software suite is designed to ensure salon chains and
multiple franchise businesses are given the best IT tools to
manage, control, and grow their businesses. The Enterprise
suite combines Shortcuts Spa, Head Office Server and
Enterprise Live, using a strong yet flexible communication
system to link sites. The best names in the industry use
Shortcuts Enterprise.
maintenance & supportProviding you with that all-important peace-of-mind, Shortcuts’
support package gives you access to our service desk where
our fantastic Shortcuts support team are available six days a
week. In addition, maintenance guarantees that your salon or
spa will always be up-to-date because we’ll automatically send
you the latest software releases.
accredited trainersDemonstrating our educational commitment to the industry,
we offer personalised training to focus on the specific needs
of your business. You can have a Shortcuts Accredited Trainer
come to your salon or spa to show you the ‘ins’ and ‘outs’
of Shortcuts. If you want to learn form the best insist on a
Shortcuts Accredited Trainer.
evolveEvolve is Shortcuts’ very own magazine,
distributed to Shortcuts clients throughout
the year. It has great articles about clients,
money making tips and techniques and is
an invaluable information source. Evolve also provides relevant
industry news as well as information on new Shortcuts features
and products.
more than
company
15
FREE UPGRADESUNLIMITED SERVICE
DESk SUPPORT*UNLIMITEDDIAL-INS*
* fair use policy applies
THE SHORTCUTS SUITE
xPRESS
The efficient solution
built for ‘walkin’ based
salons.
SALON
The professional
solution for the
appointment based salon.
SPA
The specialised solution
for the appointment
based beauty salon, day
spa or medi spa.
ENTERPRISE
The central management
solution for your
multi-site salon or day
spa business.
www.shortcuts.com.au
© Shortcuts Software. The IBM Business Partner emblem is a registered trademark of IBM Corporation in the U.S., other countries, or both. All other trademarks are copyright their respective companies.
Shortcuts SoftwarePO BOX 763, Spring Hill QLD, Australia 4004
1300 66 73 74
“Shortcuts has made running the salon so much easier than it otherwise would have been, not to mention profitable. The marketing features lets us know where the money is, indicating how to tackle advertising and promotional offers. The power of Shortcuts is in the information it holds.”CHRISTIANA GIBB, DESTINY
“Shortcuts was our obvious choice... a professional system for a professional salon.”BENNI TOGNINI, TOGNINI’S HAIR SkIN BODY
“The more we use Shortcuts over the years the more we learn about how much more the software has to offer, and yet it’s user friendly format makes it easy for all staff to learn and use without any difficulties. We consider the complete management and marketing tools Shortcuts offer as very holistic.”ADAM HOVAV, THE BRISBANE HOLISTIC HEALTH CENTRE
“We installed Shortcuts into three beauty salons and it has been truly fantastic. The assistance we received when installing the system was brilliant. The training exceptional, nothing was a problem. It is such a user friendly system, even the complete novice is capable of using it. The marketing features are brilliant - I recommend Shortcuts to any business big or small. I have come to depend on the availability and ‘easiness’ of information at the press of a button.”MICHELLE EYLES, ELLA BACHE
“Shortcuts is my financial advisor, business consultant and salon manager. For someone who travels extensively for work, Shortcuts allows me to keep my finger on the pulse. For such a large business, it amazes me how Shortcuts can still personalise both their service and product to your needs. How lucky we are in Australia to have Shortcuts, a global success to call our own.”LEE COHEN, REDS SALON & SPA
Cover photograph courtesy of Aveda Australia
Proudly Australian Owned & made