the state of app downloads and monetization: europe
TRANSCRIPT
Insights
POPULAR APP DOWNLOAD DESTINATIONS
ITALY
3FRANCE
2RUSSIA
1UNITED
KINGDOM
1SPAIN
1ITALY
FRANCE
213275
UNITED KINGDOM
215
RUSSIA
53
SPAIN
91
183 132 122 85 55
ITALY
CPD
eCPM
IOS PREMIUM OVER ANDROID
134
RUSSIA
116
SPAIN
106
FRANCE
67
ITALY
-26
UK
CATEGORY SHARES AND COSTS
APP CRAZY NATIONS
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THE STATE OF APP DOWNLOADS AND
MONETIZATION
PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS
EARNINGS FROM APP DOWNLOAD
= eCPMsCOST OF APP DOWNLOAD
= CPD
iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX
= Share of app downloads
EUROPE |June | 2015
% SHARE OF DOWNLOADS BY COUNTRY
CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q1 2015 DATA
Cost = CPD
91% GAME
6% COMMUNICATION
1% TECHNOLOGY
0.4% TRAVEL
0.4% mCOMMERCE
GAME 121
COMMUNICATION 85
TECHNOLOGY 99
TRAVEL 357
mCOMMERCE 545
41%
RUSSIA
4%
18% FRANCE
12%
UNITED KINGDOM
6% SPAIN
COST OF APP DOWNLOADS