POPULAR APP DOWNLOAD DESTINATIONS

14%

17%

13%

USA CHINA

9%INDIA

11%

INDONESIA

PHILIPPINES

16PHILIPPINES

15INDONESIA

7MALAYSIA

3RUSSIA

3SOUTH KOREA

IOS PREMIUM OVER ANDROID

407

SOUTHKOREA

89

USA

84

CHINA

66

INDONESIA

65

INDIA

CATEGORY SHARES AND COSTS

APP CRAZY NATIONS

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PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS

EARNINGS FROM APP DOWNLOAD

= eCPMsCOST OF APP DOWNLOAD

= CPD

iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX

CHINA

124268

PHILIPPINES

13

INDIA

48

INDONESIA

19

164 103 159 35 47

USA

CPD

eCPM

= Share of app downloads

% SHARE OF DOWNLOADS BY COUNTRY

CPD & eCPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q1 2015 DATA

Cost = CPD

73% GAME

8% COMMUNICATION

6% mCOMMERCE

6% ENTERTAINMENT

2% BUSINESS

GAME 110

COMMUNICATION 62

mCOMMERCE 65

ENTERTAINMENT 43

BUSINESS105

COST OF APP DOWNLOADS

June | 2015

THE STATE OF APP DOWNLOADS AND

MONETIZATION

Insights