Insights

POPULAR APP DOWNLOAD DESTINATIONS

HONDURAS

10

61

COLUMBIA

40

53

BRAZIL

29

38

CHILE

24

36

17

63

COSTA RICA

CPD

eCPM

IOS PREMIUM OVER ANDROID

122

BRAZIL

52

COSTA RICA

47

CHILE

25

COLUMBIA

19

HONDURAS

CATEGORY SHARES AND COSTS

APP CRAZY NATIONS

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THE STATE OF APP DOWNLOADS AND

MONETIZATION

PER CAPITA APP DOWNLOADS = DOWNLOADS PER 100 USERS

EARNINGS FROM APP DOWNLOAD

= eCPMsCOST OF APP DOWNLOAD

= CPD

iOS PREMIUM = iOS CPD INDEX - ANDROID CPD INDEX

= Share of app downloads

LATIN AMERICA | June | 2015

% SHARE OF DOWNLOADS BY COUNTRY

CPD & ECPMS ARE INDEXED AGAINST THE GLOBAL AVERAGEBASED ON Q1 2015 DATA

Cost = CPD

85% GAME

9% COMMUNICATION

3% ENTERTAINMENT

2% BUSINESS

1% TECHNOLOGY

GAME 24

COMMUNICATION 56

ENTERTAINMENT 12

BUSINESS 11

TECHNOLOGY 41

7HONDURAS COSTA RICA

6 2JAMAICA

1BRAZIL

1VENEZUELA

COSTA RICA

CHILE

HONDURAS

48%BRAZIL

19%

8%

7%COLUMBIA

5%

COST OF APP DOWNLOADS