the state of big data adoption: a glance at top industries adopting big data & top use cases

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Companies across a variety of industries are leveraging Big Data as a competitive advantage, with Financial Services taking the lead followed by Technology, Telecommunications, and Retail. Big Data enables data discovery, helping you find new insights and ask questions you never knew to ask. Integrate and analyze structured and unstructured data across all channels to better understand and discover the customer journey, find new revenue streams, gain huge operational efficiencies, and more. BIG DATA “USE CASES” WITHIN BUSINESSES Around the world and across industries, tech advancements are enabling companies to take advantage of Big Data’s offerings. BUSINESSES INVESTING IN BIG DATA, BY REGION BIG DATA USAGE, BY INDUSTRY Currently Investing Planning to Invest within a Year Investment Increase Total Investing Financial Services 3% Technology 3% Telecommunications 22% Retail 6% Government 7% Health Care 7% Advertising & Entertainment 6% Gaming 9% Data Services 1% Energy & Utilities 3% SI Consulting 16% Shipping 14% Transportation 1% NORTH AMERICA EUROPE, MIDDLE EAST, AND AFRICA ASIA/PACIFIC LATIN AMERICA CUSTOMER ANALYTICS • Increase customer acquisition • Reduce churn • Increase revenue per customer • Improve existing products OPERATIONAL ANALYTICS • Industrial monitoring and optimization • Supply chain efficiency • IT operation analytics • Network planning and optimization NEW PRODUCT & SERVICE INNOVATION • Integrated analytics • Data-driven new products • Data-improved service offerings 48% *Adds to 101% due to rounding 37.8% 26.8% 25.6% 17.8% Customer Analytics 21% Operational Analytics 12% Fraud & Compliance 10% New Product & Service Innovation 10% Enterprise Data Warehouse Optimization WHO’S USING IT? TOP HIGH-IMPACT USE CASES 0 25 50 75 100 18.5% 17.5% 27.3% 11.1% 0 25 50 75 100 48.9% 65.2% 106.6% 62.3% 0 25 50 75 100 56.3% 44.3% 52.9% 28.9% 0 25 50 75 100 The Global Hadoop* Market Big Data is all around us, produced across all digital processes. Every day, the number of exabytes (1 billion gigabytes) created grows exponentially. In fact, 90% of the world’s data has been generated in just the past 2 years. A COMPETITIVE WEAPON FOR THE ENTERPRISE DATA Petabytes of data are generated every minute through mobile, digital ads, social media, Web logs, electronic devices, and sensors that can be combined and analyzed to give companies insights never before revealed in siloed reports. Enterprises can use this available data to gain new understandings of their customers’ behavior and internal operations. $50.2B by 2020 $1.5B in 2012 BIG IS BIG DATA RIGHT FOR YOU? As technology grows, Big Data will become crucial in understanding your customer, company, and industry. Enterprises that leverage and combine data from multiple sources will gain a deeper understanding of their customer interactions, including what gets them to spend more time with their product, what causes churn and, ultimately, how to improve purchasing decisions. Companies that properly interpret their Big Data will get faster insight to boost production efficiency and develop new data-driven products and services, which will help them gain a competitive edge over their peers. SOURCES: Datameer, sciencedaily.com, thegovlab.org, experfy.com, alliedmarketresearch.com *Hadoop is an open source, low-cost storage and compute platform for Big Data.

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Companies across a variety of industries are leveraging Big Data as a competitive advantage, with Financial Services taking the lead followed by Technology, Telecommunications, and Retail.

Big Data enables data discovery, helping you find new insights and ask questions you never knew to ask. Integrate and analyze structured and unstructured data across all channels to better understand and discover the customer journey, find new revenue streams, gain huge operational efficiencies, and more.

BIG DATA “USE CASES” WITHIN BUSINESSES

Around the world and across industries, tech advancements are enabling companies to take advantage of Big Data’s offerings.

BUSINESSES INVESTING IN BIG DATA, BY REGIONBIG DATA USAGE, BY INDUSTRY

Currently Investing

Planning to Invest within a Year

InvestmentIncrease

Total Investing Financial Services

3%

Technology

3%

Telecommunications

22%

Retail

6%

Government 7%

Health Care 7%

Advertising & Entertainment 6%

Gaming

9%

Data Services

1%

Energy & Utilities

3%

SI Consulting

16%

Shipping

14%

Transportation 1%

NORTH AMERICA

EUROPE, MIDDLE EAST, AND AFRICA

ASIA/PACIFIC

LATIN AMERICA

CUSTOMER ANALYTICS• Increase customer acquisition• Reduce churn• Increase revenue per customer • Improve existing products

OPERATIONAL ANALYTICS• Industrial monitoring and optimization• Supply chain efficiency• IT operation analytics• Network planning and optimization

NEW PRODUCT &SERVICE INNOVATION• Integrated analytics• Data-driven new products• Data-improved service offerings

48%

*Adds to 101% due to rounding

37.8%

26.8%

25.6%

17.8%

Customer Analytics

21% Operational Analytics

12% Fraud & Compliance

10% New Product & Service Innovation

10% Enterprise Data Warehouse Optimization

WHO’S USING IT?

TOP HIGH-IMPACT USE CASES

0 25 50 75 100

18.5%

17.5%

27.3%

11.1%

0 25 50 75 100

48.9%

65.2%

106.6%

62.3%

0 25 50 75 100

56.3%

44.3%

52.9%

28.9%

0 25 50 75 100

The Global Hadoop* Market

Big Data is all around us, produced across all digital processes. Every day, the number of exabytes (1 billion gigabytes) created grows exponentially. In fact, 90% of the world’s data has been generated in just the past 2 years.

A COMPETITIVE WEAPON FOR THE ENTERPRISE

DATA

Petabytes of data are generated every minute through mobile, digital ads, social media, Web logs, electronic devices, and sensors that can be combined and analyzed to give companies insights never before revealed in siloed reports. Enterprises can use this available data to gain new understandings of their customers’ behavior and internal operations.

$50.2Bby 2020

$1.5Bin 2012

BIG

IS BIG DATA RIGHT FOR YOU?As technology grows, Big Data will become crucial in understanding your customer, company, and industry. Enterprises that leverage and combine data from multiple sources will gain a deeper understanding of their customer interactions, including what gets them to spend more time with their product, what causes churn and, ultimately, how to improve purchasing decisions. Companies that properly interpret their Big Data will get faster insight to boost production efficiency and develop new data-driven products and services, which will help them gain a competitive edge over their peers. SOURCES: Datameer, sciencedaily.com, thegovlab.org,

experfy.com, alliedmarketresearch.com

*Hadoop is an open source, low-cost storage and compute platform for Big Data.