the state of local chambers wcce regional meetings fall series 2009 madison, west bend, green bay,...
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![Page 1: The State of LOCAL CHAMBERS WCCE Regional Meetings Fall Series 2009 Madison, West Bend, Green Bay, Eau Claire Jim Morgan WMC Vice President / WCCE Secretary-Treasurer](https://reader035.vdocuments.net/reader035/viewer/2022070406/56649e0c5503460f94af532a/html5/thumbnails/1.jpg)
The State ofLOCAL CHAMBERS
WCCE Regional MeetingsFall Series 2009
Madison, West Bend, Green Bay, Eau Claire
Jim MorganWMC Vice President / WCCE Secretary-Treasurer
![Page 2: The State of LOCAL CHAMBERS WCCE Regional Meetings Fall Series 2009 Madison, West Bend, Green Bay, Eau Claire Jim Morgan WMC Vice President / WCCE Secretary-Treasurer](https://reader035.vdocuments.net/reader035/viewer/2022070406/56649e0c5503460f94af532a/html5/thumbnails/2.jpg)
Demographics
Who Participated(2007 N=68 / 2008 N = 55 / 2009 N=72)
72
22
33
15
36 34
45
2226
38
19
0
10
20
30
40
50
%
0-100 101-250 251-500 500+
Chamber Members
200720082009
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Demographics
Who Participated
12
5
37
20
13
1923 22
1820 20
12
25
40
15
05
10152025303540
%
0-5,000 5,001-10,000
10,001-20,000
20,001-50,000
50,000+
Community Size
200720082009
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Demographics
Who Participated
25
13
38
29 2830
29
37
19 1722
13
0
10
20
30
40
%
<$100,000 $100,000-$250,000
$250,001-$750,000
>$750,000
Annual Revenue
200720082009
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Demographics
Who Participated
121116
35 36
26
18
27 28 26
13 13
8
1317
0
10
20
30
40
%
Southwest Southeast Central Northwest Northeast
Location
200720082009
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Demographics
Percent Income from Dues
76-100
51-75
26-50
0-25
%
0 10 20 30 40 50 60200720082009
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Economic Outlook
Community Employment
In the next 12 months, do you anticipate your community employment will:
0
20
40
60
80
2007 2008 2009
IncreaseNo ChangeDecrease
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Economic Outlook
Business ClimateWhat is the business climate going to be like in your
community in 6 to 12 months?
010203040506070
2007 2008 2009
Good GrowthModerate GrowthRemain FlatDecline
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Economic Outlook
Wisconsin EconomyHow will the Wisconsin economy perform over the
next 12 months?
010203040506070
2007 2008 2009
Good GrowthModerate GrowthRemain FlatDecline
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Economic Outlook
Where are we headed?
Is Wisconsin on the right track or heading in the wrong direction?
0
20
40
60
80
100
2007 2008 2009
Right DirectionWrong Track
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Economic Outlook
State GovernmentThinking about the business climate in Wisconsin,
would you say that state government here is:
0
10
20
30
40
50
2007 2008 2009
Very pro-business
Somewhat pro-businessNeutral on business
Somewhat anti-businessVery anti-business
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You Said It . . .
• Attempts to help are offset by taxes and regulations
• A business ended up not rebuilding because every time they went to Madison with a plan it was rejected
• Every tax seems aimed at business – it's difficult to grow and provide jobs when we face such a high tax burden
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You Said It . . .
• Many people will claim to be pro-business but the tax items and legal issues in play don't feel very pro-business
• There is an impression given from the Legislature that the wallets of business have no bottom
• High regulation and high taxes have a negative effect on business
• Duh!!!!
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Economic Outlook
What could state government do?
• Understand how businesses make expansion and relocation decisions
• Coordinate Incentives– Target job creation– Coordinate all the programs
• Lower Taxes– Decrease personal income taxes– Eliminate combined reporting– Lower corporate income taxes– Decrease spending before increasing taxes
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Economic Outlook
Top Business ConcernsWhat are the top business concerns facing your
community (% mentioning):
3
7
9
9
89
61
61
21
11
0 20 40 60 80 100
Security
Energy
Globalization
Competition
Labor Shortage
Regulation
Taxes
Health Care Costs
Economic Slowdown
200720082009
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Chamber Outlook
Membership Growth
0
10
20
30
40
50
60
70
80
2007 2008 2009
Increase
No change
Decrease
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Chamber Outlook
Membership Growth• Personal contacts
• Better data/intelligence
• Allowing non-members to participate in some activities
• Playing up the promotional benefits – chamber offers cheap marketing
• Last out, first back in – going after the most recent drops
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Chamber Outlook
Revenue Growth
0
10
20
30
40
50
60
70
2007 2008 2009
Increase
No change
Decrease
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Chamber Outlook
Revenue Growth
• Combining “chambers”
• More benefits through social media
• Cause-related sponsorships
• Can’t be worse than last year!!
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Chamber Outlook
Advocacy Growth
0
10
20
30
40
50
60
2007 2008 2009
Increase
No change
Decrease
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• More board members attending more municipal meetings
• New strategic plan with increased advocacy as a tactic
• Will pick a small number of important issues and bang the drum
• Seeking more feedback from members on issues and then provide more advocacy for those issues
Chamber Outlook
Advocacy Growth
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Chamber Outlook
Volunteerism Growth
0
10
20
30
40
50
60
70
80
2007 2008 2009
Increase
No change
Decrease
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• Plan to add ambassadors and create member volunteer opportunities to help with large chamber events
• Offering volunteer hours as part of a companies contribution to the Chamber
• Increasing the size of our ambassador committee and planning to recognize our volunteers more
Chamber Outlook
Volunteer Growth
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Chamber Outlook
Marketing “Re-evaluation”
• Including neighboring communities• Promotion in other parts of the state • Looking at more online, email, e-
newsletters, Facebook, Twitter, LinkedIn, chamber TV show for cable online
• Advocacy• Planning a series of seminars – topics
include HR, IT, investing and succession planning
• “Good news" campaign
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Chamber Outlook
Membership “Re-evaluation”
• Using board members and staff to personally contact all members at least twice a year
• Board now involved in retention calls
• Explaining to our members how the Chamber can help
• Doubled our ambassador committee
• Asked members to "sponsor" another member (25% discount)
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Chamber Outlook
Program “Re-evaluation”
• Member-to-member discount program
• More networking opportunities
• Less people, less hours, more focus
• Analyzing the financial merit of every activity
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Jim Morgan
Vice President, WMC
(608) 258-3401 x3053
Questions