the state of twitter: stl 2011

Numbers, patterns, rankings, topics, trends and influencers of the over 500,000 St. Louisans using Twitter in 2010.

AN EXAMINATION OF HOW ST. LOUIS USES TWITTER

REPORT CONTRIBUTORS: EDITOR: JASON FIEHLER • DESIGN: HEATH HARRIS & MEGAN ANDERSON • CONTENT: BRAD HOGENMILLER & EAMMON AZIZI • DATA COLLECTION: MARC BROOKS

VERSION 2.0

presented by:

+

0.0 » INTRODUCTION ...................................................................................3

1.0 » DATA ......................................................................................................4

2.0 » NUMBERS ..............................................................................................7

3.0 » LINKS ...................................................................................................22

4.0 » TRENDS ...............................................................................................42

5.0 » PEOPLE ................................................................................................46

6.0 » SPORTS ...............................................................................................55

7.0 » STLi ......................................................................................................59

8.0 » THE STL TWEETS TEAM .....................................................................63

9.0 » ABOUT INFUZ .....................................................................................64

The contents of this report are copyright 2011, Infuz, Inc. Infuz, STL Tweets and STL Index are not affiliated with Twitter.

CONTENTS

2

Rediscover The City We Live In. When you look at the data, we too live in a city that never sleeps. The State of Twitter:

STL 2011 Report reveals what our city is doing and talking about every hour of every day.

The report was assembled using the STL Tweets platform, which allows us to view our

city from a unique perspective, collecting data about what St. Louis is sharing and

discussing on Twitter: people, places, culture, sports, pictures, locations, hashtags,

politics, you name it. We’re sharing with you what we discovered, from the obvious

things like chatter about the Cardinals and weather, to surprising stats like the most

popular brands and the hottest words of 2010.

As a St. Louisan, the numbers this report reveals continue to surprise me. If you live or

work in St. Louis, you’ll find this information fascinating as well. It’s a chance for all of us

to tap into conversations and trends in our city that we’d otherwise not be a part of.

This is the second report we’ve released, and I’d like to say thank you to Twitter, the city

of St. Louis and the people who made this report possible: Marc Brooks, Heath Harris,

Ryan Stephenson, Eammon Azizi, Megan Anderson, Kelly Stephenson, Susan Etter, Brad

Hogenmiller and the entire Infuz team.

I sincerely appreciate your participation and interest, and I look forward to discussing our

findings with you on Twitter.

Jason Fiehler

Founder, Infuz, STL Tweets & STL Index

@jasonfiehler

INTRODUCTION

Share your feedback on Twitter using #SOTSTL3

http://twitter.com/#!/jasonfiehler

http://bit.ly/csdfIp

DATAThe data used to build this report was curated exclusively from the

STL Tweets database. STL Tweets is a comprehensive collection of

all the tweets that originate in and around the metro St. Louis area,

as well as tweets about St. Louis from all over the world. All data in

this report was gathered for the dates of January 1, 2010 through

December 31, 2010.

Copyright 2011 Infuz, Inc.

visit stltweets.com | 4

http://www.stltweets.com

STL Tweets collects tweets through a Twitter Application Programming Interface (API) that utilizes a location search

function, returning publicly available tweets that originate within a 50-mile radius around the center of St. Louis city.

Additionally, a keyword search returns all tweets that mention a variety St. Louis-related words and topics.

STL Tweets pulls this data around the clock. That data is processed in the

following ways:

Tweets Local tweets appear as a continuous updated stream of Twitter updates.

LinksSTL Tweets determines how many times a specific link has been shared by

the St. Louis Twitter community and displays the most relevant links per

category based upon a value-sensitive ranking system.

PeopleSTL Tweets curates tweets from everywhere to discover which Twitter users

are St. Louisans and which ones are just talking about St. Louis.

CategoriesCategories are built around the terms most likely to occur for any given

topic, while also categorizing relevant people who tweet often about a

specific topic or are otherwise connected to that topic. Categories include

news, politics, sports, media, business, entertainment, life and culture.

STL Tweets. Discover the True Pulse of St. Louis.


DATA visit stltweets.com | 5


Although STL Tweets is able to catalog the vast majority of tweets, full coverage just is not possible. We do not get

tweets from:

Non-Tweeters – even if a user’s location is in St. Louis, we don’t know

about them until they post tweets.

Blockers – tweets from any users that block STL Tweets via the

Twitter interface.

DMs – Direct Messages are private tweets between two users and are not

made available to STL Tweets.

Location – Tweets from users that do not indicate a location within 50 miles

of St. Louis or a location that isn’t identifiable as a STL–specific location (i.e.

“Da Lou”, Earth, St. Lewis, etc.)

Protected Tweets – Tweets from users that choose to protect their tweets

via the Twitter interface cannot be gathered.

Twitter Outages – Due to heavy usage and extreme growth, Twitter has

experienced stability issues and sporadic outages. During these periods,

STL Tweets receives few or no tweets.

We Can’t Get Every Tweet.


DATA visit stltweets.com | 6


NUMBERS This section is focused on totals, frequency and usage patterns of

St. Louis Twitter users. All reports and data in this study are from

January 1, 2010 through December 31, 2010.




The Number of Tweets In, Around or About St. Louis in 2010:

NUMBERSCopyright 2011 Infuz, Inc.


The total number of tweets gathered and used for this study from January 1, 2010 – December 31, 2010.


An Active Tweep for our purposes is defined as a Twitter account in St. Louis that tweeted at least one time in 2010.

The Total Number of Active Tweeps In St. Louis in 2010:




NUMBERS

Followers and Following

AVERAGE FOLLOWERSAverage number of followers per active St. Louis Twitter user.

Average number of users being followed per active St. Louis Twitter user.

Average number of Twitter lists the active St. Louis Twitter user belongs to.

St. Louis Tweeps (Twitter

users) tend to follow

a similar number of

accounts, but aren’t much

for listing. In fact, almost

74% of STL Tweeps have

never been listed.

AVERAGE FOLLOWING

AVERAGE LISTED236

244

4




Average daily tweets during 2010 in, around and/or about St. Louis were just above 38,000 and trending upwards. Low points in this chart reflect Twitter outages during which STL Tweets received little or no data.

Average Tweets per Day

2010 Daily Tweets

38,171Cardinals’

Opening Day34,212 Tweets

New Year’s Eve67,061 Tweets

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC




The average STL Twitter user tweets once per day or less with a small number of users tweeting 10 or more times a day.

Average Tweets per User per Day

1 Tweet per Day317,984 Users

Less Than 1 Tweet per Day189,334 Users

2 Tweets per Day17,728 Users

3

4

6

7

8

910 Tweets per Day

201 Users

10+ Tweets per Day

1,282 Users

5 Tweets per Day

937 Users




This graph displays the total number of tweets per hour time slot originating within a 50 mile radius of St. Louis during January 1, 2010 to December 31, 2010. Additionally, it displays the total number of unique tweeps that tweeted at least once during each hour time slot.

Hourly Activity

10 PM • 250,419 @Replies

7 PM • 104,841 Retweets

2 PM • 702,546 Tweets

8 AM • 66,848 Tweeps

12 PM

6 PM6 AM

12 AM




Daily Activity

Tweets By Day of Week

@Replies By Day of Week

Total tweets per day of week for January 1 – December 31, 2010.

Total @Reply tweets per day of week for January 1 – December 31, 2010.

Total Retweets per day of week for January 1 – December 31, 2010.

15.46%

15.33%

15.54%

13.89%

13.82%

13.23%

14.51%

14.60%

14.78%

14.20%

14.17%

14.83%

14.27%

14.34%

14.75%

14.28%

14.30%

14.67%

13.39%

13.43%

12.20%Retweets By Day of Week

2,000,000

1,950,000

1,900,000

1,850,000

1,800,000

1,750,000

1,700,000

300,000

280,000

260,000

240,000

220,000

200,000

180,000

600,000

575,000

550,000

525,000

500,000

475,000

450,000

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY





Daily Activity

Unique Active Tweeps by

Day of WeekTotal number of users who tweeted at least once per day of week for January 1 – December 31, 2010.

Average number of tweets per user per day of week for January 1 – December 31, 2010.

513,985

3.95

451,008

Tweets per Tweep By Day

of Week

4.0

3.9

3.8

3.7

3.6

3.5

3.4

3.3

3.2

3.1

3.0

525,000

515,000

505,000

495,000

485,000

475,000

465,000

455,000

445,000

435,000

425,000



3.793.77

490,608

3.77

480,361

3.76

483,691

3.68

495,161

3.79

448,117




Total tweets per week and per month for January 1 - December 31, 2010.

Tweets by Week and Month

2010

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 3

1 32

33

34

35

36

37

38

39

40

41

42

43

44

45

46

47 4

8 49 50 51 52

December 1,143,132

January 854,902February 917,562

March 1,094,478

Nov

embe

r 1,45

5,604

Oct

ob

er 1

,451

,368

Sept

emb

er 1

,354

,557

August 1

,464,

056

July 1,489,236

Ap

ril 734,922M

ay 902,076

June 1,070,342




Average Tweets per Day by Month

50,000

40,000

30,000

20,000

10,000

0


35,305 Tweets

7,167Retweets

13,547 @Reply Tweets

Average Tweets, @Reply Tweets and Retweets per day during each month for January 1, 2010 to December 31, 2010.

Average RetweetsAverage @RepliesAverage Tweets




Total number of unique STL Twitter accounts discovered by STL Tweets during January 1, 2010 to December 31, 2010.

Active Accounts600,000

500,000

400,000

300,000

200,000

100,000

0


534,040accounts

116,786accounts




5

4

3

2

1

0

Average RetweetsAverage @RepliesAverage Tweets

Total Tweets, @Reply Tweets, and Retweets per active STL Twitter user during each month for January 1, 2010 to December 31, 2010.

Average Tweets per Tweep by Month

4.35 Tweets

0.60Retweets

1.34@Reply Tweets





Average Tweet Length

Characters

84.13

Average number of characters contained in an STL tweet for January 1 – December 31, 2010. The maximum possible characters per Tweet is 140.

Top 10 Most Frequent Tweet Lengths

140 Characters

139 Characters

138 Characters

137 Characters

136 Characters

135 Characters

134 Characters

133 Characters

70 Characters

54 Characters

3.11% of all Tweets

3.21% of all Tweets

0.82% of all Tweets

0 % .5% 1% 1.5% 2% 2.5% 3% 3.5%




OverviewIf you follow Scottrade (an online investing firm) on Twitter, you

will quickly find it is not your average financial services Twitter

account. On any given day, Scottrade’s resident tweeter, Jessica

Becker aka ^JB, uses Twitter to share news and information about

the company, educational information and assist customers and

prospects. We will take you back through time to how this well-

oiled machine was born and how it got to where it is today.

ChallengeFor more than 30 years, Scottrade has become progressively

known for its customer service—through its more than 500 branch

offices, phone, email and chat. In 2007, when the firm began seeing

questions and inaccurate statements surface online, they naturally

wanted to chime in. At this time, social networking and social

media were also becoming ‘hot’ topics. As an online brokerage, the

company needed to determine if having a presence on Twitter was

valuable for its customers, what purpose the account would serve,

and how it would comply with industry regulations.

Insight/Opportunities In the entrepreneurial spirit set forth by Founder & CEO Rodger

Riney, the company joined Twitter in 2008. Slowly getting its feet

wet, early posts were about general news and information, but it

quickly became apparent that customer service via Twitter was

going to be an essential element because it was important to its

customers and at the core of Scottrade’s culture. Customers were

looking for assistance where they were online and that was Twitter.

Solution When deciding how to approach customer service via Twitter, the

company contemplated creating a separate account to address

those inquiries but decided to serve its customers through one

account, @Scottrade. Providing customer service through the @

Scottrade account began slowly and has grown into one of the

main functions of the account.

Staffing for the account expanded from one associate handling

customer service, with the help of the National Service Center,

in 2008-2009, to a dedicated, fully-trained team of nine on the

company’s Service Center team that understands how to respond

in 140 characters or less (including their personalized ^initials at

the end of each tweet). In addition, the social media team has a

specialized system in place with the compliance department to

ensure that the company is adhering to all regulatory requirements.

Results Providing customer service on Twitter has been a positive

experience for Scottrade. Scottrade’s use of Twitter has steadily

increased from 2010 to 2011 as more and more Scottrade

customers become aware that the company is accessible through

the site. Because of this, standards for response times have

been set so customers receive consistent experiences across all

Scottrade customer service channels.

In a study conducted by Forrester in January 27, 2011 titled “How

Financial Services Firms Are Successfully Using Twitter,” Scottrade

was found to be one of the quickest companies to respond to a

customer inquiry on Twitter among U.S. investment firms, and

responded more quickly than all U.S. banking and credit card

providers and U.S. insurers that were evaluated.

In addition, Scottrade has seen an increase in sentiment from its

interactions on Twitter. Between January and March of 2011 the

company saw a 38 percent increase in positive sentiment in its

interactions with customers and prospects.

Being proactive is another facet of Scottrade’s customer service

efforts. This approach provides value as it contributes to customer

retention, acquisition and brand awareness.

About Scottrade

Investors who enjoy online stock trading will find value and

personalized customer service at online investing firm Scottrade.

Founded in 1980, Scottrade enables customers to learn about

online trading tools, stock market research and how to buy stocks

online, many at just $7 per trade. With more than 500 nationwide

branch offices, Scottrade has the largest branch network among

online brokerage firms. To learn more about one of FORTUNE

magazine’s “100 Best Companies to Work For,” visit about.

scottrade.com or www.scottrade.com and follow us on Facebook,

Twitter, YouTube and Flickr. Member FINRA/SIPC.

Source: Forrester Research Twitter WebTrack (11/10), n = 30 (Twitter

accounts, US and Canada) Note: Firms that did not respond are not shown.

*Exact response time is unknown but is longer than 8 hours.

†Average assumes a response time of 400 minutes for both @ShareBuilder

and @ask_progressive

Case study approved by Scottrade.

CASE STUDY: SCOTTRADE®


http://www.stlindex.com

LINKSThis section contains statistics about the most popular links and lists

shared by St. Louis Twitter users during the time period of January 1,

2010 – December 31, 2010.




The almost 1.3 million unique links tallied do not include the many URL shorteners (IE: bit.ly, ow.ly,

etc.) that may all link to the same page. This number indicates the actual final destination of a link, what

we refer to as the “canonical” link.

Total number of STL Tweets that contained at least one link for January 1, 2010 to December 31, 2010.

Total Unique Links

Tweets Containing Links

LINKSCopyright 2011 Infuz, Inc.



Tweeps Sharing Links

Links Shared per Link-Sharing Tweep

Average number of links shared by STL Twitter users who shared at least one (1) link from January 1 – December 31, 2010.

Total number of St. Louis Twitter users who shared at least one (1) link from January 1 – December 31, 2010.




1 youtube.com 88,258 14,694 53,684

2 facebook.com 80,159 12,283 67,124

3 foursquare.com 78,665 7,549 23,169

4 twitpic.com 72,466 15,628 59,032

5 stltoday.com 69,709 10,234 23,488

6 blogspot.com 59,711 6,737 28,074

7 twitlonger.com 42,987 7,295 40,774

8 tumblr.com 33,916 3,010 32,287

9 yfrog.com 30,608 8,195 27,679

10 thedealmap.com 24,416 64 3,846

11 ow.ly 22,555 2,903 11,718

12 topix.com 21,375 212 21,116

13 plixi.com 19,521 4,748 16,296

14 twittascope.com 17,897 396 50

15 twitter.com 16,719 2,893 13,978

16 wordpress.com 14,506 3,124 8,690

17 myloc.me 14,410 1,421 14,210

18 tweetphoto.com 14,369 3,643 11,958

19 go.com 14,237 4,002 4,996

20 tmi.me 13,972 2,762 13,353

21 etsy.com 12,967 1,121 4,933

22 examiner.com 12,003 2,010 6,190

23 ksdk.com 11,732 2,342 7,393

24 tweetmyjobs.com 11,661 129 2,366

25 tinychat.com 11,658 500 2,495

TWEETS TWEETSTWEEPS TWEEPSLINKS LINKS

This chart lists the top domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.

The Most Shared Domains on Twitter in St. Louis




1 twitpic.com 72,465 15,628 59,032

2 youtube.com 88,258 14,694 53,684

3 facebook.com 80,159 12,283 67,124

4 stltoday.com 69,709 10,234 23,488

5 yfrog.com 30,608 8,195 27,679

6 foursquare.com 78,665 7,549 23,169

7 twitlonger.com 42,987 7,295 40,774

8 plixi.com 19,521 4,748 16,296

9 tweetphoto.com 14,369 3,643 11,958

10 cnn.com 7,750 2,907 4,332

11 ow.ly 22,555 2,903 11,718

12 twitter.com 16,719 2,893 13,978

13 sports.espn.go.com 9,177 2,821 1,461

14 tmi.me 13,972 2,762 13,353

15 bizjournals.com 7,477 2,716 3,385

16 nytimes.com 10,417 2,467 7,695

17 ksdk.com 11,732 2,342 7,393

18 blogs.riverfronttimes.com 8,002 2,244 2,300

19 joycemeyer.org 2,833 2,121 40

20 examiner.com 11,993 2,006 6,182

21 kmov.com 8,644 1,624 4,220

22 ustream.tv 6,981 1,514 834

23 ht.ly 7,138 1,493 5,942

24 mashable.com 9,360 1,487 3,209

25 fox2now.com 6,391 1,451 1,964


This chart lists the top domains linked to by STL Twitter users ranked by total number of tweeps from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.

The Most Popular Domains on Twitter in St. Louis




New

s

Phot

o

SportsLocation

Music

JobsEntertainm

ent

Ads

ECommerceDeals

Political

Finan

ce

Relig

ion

Video

Tweets

Links

Tweeps

STL Tweets identifies many domains as certain link types in order to gain further context around their usage. This graph displays the total number of canonical links shared by link type from January 1 – December 31, 2010. Uncategorized links do not appear in this chart.

The Most Popular Types of Links on Twitter in St. Louis

933,893 Tweets

596,063Links

94,644Tweeps




The Top News Sites

1 stltoday.com 69,410 10,176 23,412

2 topix.com 21,375 212 21,116

3 examiner.com 11,993 2,006 6,182

4 ksdk.com 11,713 2,336 7,387

5 nytimes.com 10,417 2,467 7,695

6 bnd.com 9,995 611 7,507

7 riverfronttimes.com 9,789 2,710 3,165

8 mashable.com 9,360 1,487 3,209

9 bbc.co.uk 8,839 541 8,018

10 kmov.com 8,644 1,624 4,220

11 cnn.com 7,750 2,907 4,332

12 bizjournals.com 7,477 2,716 3,385

13 fox2now.com 6,391 1,451 1,964

14 kmox.cbslocal.com 6,077 997 3,943

15 thetelegraph.com 4,873 194 3,469

16 techcrunch.com 4,392 734 2,706

17 ap.org 4,220 235 3,995

18 huffingtonpost.com 4,069 1,397 2,802

19 democraticunderground.com 4,044 24 4,005

20 intelligencer.ca 4,036 84 3,492

21 wsj.com 3,504 1,258 2,268

22 msn.com 3,362 1,240 2,544

23 upi.com 3,205 221 2,546

24 news.yahoo.com 3,195 1,250 1,851

25 washingtonpost.com 2,957 1,054 2,072


This chart lists the top News domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010 The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.




The Top Photo Sites

1 twitpic.com 59,032 72,466 15,628

2 yfrog.com 27,283 30,180 8,109

3 plixi.com 16,241 19,460 4,730

4 tweetphoto.com 11,958 14,369 3,643

5 flickr.com 3,836 4,721 1,276

6 twitgoo.com 1,794 1,978 839

7 instagr.am 1,790 1,838 443

8 dailybooth.com 899 904 114

9 mobypicture.com 551 631 210

10 imgur.com 455 608 330

11 tinypic.com 347 562 274

12 tumblr.com 472 508 141

13 picplz.com 246 306 57

14 slideshare.net 203 276 189

15 meadd.com 246 276 18

16 photobucket.com 242 270 174

17 picasaweb.google.com 107 268 84

18 fbcdn.net 213 265 135

19 blogspot.com 160 183 156

20 wordpress.com 140 182 135

21 imageshack.us 135 173 121

22 mycapture.com 125 153 89

23 hollymccaigblog.com 85 144 14

24 graphicleftovers.com 133 143 7

25 img.ly 124 133 49


This chart lists the top Photo domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.




The Top Location Sites

1 foursquare.com 78,710 7,574 23,203

2 myloc.me 14,410 1,421 14,210

3 schmap.it 5,941 328 5,033

4 gowalla.com 2,487 668 2,042

5 where.com 582 7 531

6 maps.google.com 570 282 469

7 whrrl.com 412 47 366

8 loopt.com 388 105 381

9 flook.it 330 2 330

10 waze.com 112 42 82

TWEETS TWEEPS LINKS

This chart lists the top Location domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.




The Top Video Sites

1 youtube.com 88,258 14,694 53,684

2 ustream.tv 6,981 1,514 834

3 livestream.com 2,507 414 727

4 vimeo.com 2,454 1,018 1,085

5 twitvid.com 1,934 927 1,265

6 stickam.com 587 86 62

7 yfrog.com 434 275 394

8 twitcam.com 309 38 82

9 justin.tv 285 99 128

10 e3thos.com 221 3 20

11 msdn.com 198 101 39

12 youtu.be 157 108 75

13 hulu.com 155 132 125

14 qik.com 149 55 124

15 vodpod.com 148 37 115

16 blogtv.com 142 46 61

17 quintelive.ca 133 14 96

18 ccom-online.com 117 67 46

19 video.google.com 80 41 31

20 metacafe.com 76 43 58

21 fileserve.com 60 1 60

22 blip.fm 26 13 25

23 g4tv.com 23 1 23

24 bostonpete.com 16 2 1

25 revision3.com 14 12 12


This chart lists the top Video domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.




The Top Music Sites

1 blip.fm 8,617 446 7,942

2 reverbnation.com 7,020 856 3,259

3 roadrunnerrecords.com 4,552 48 4,503

4 itunes.apple.com 3,502 1,511 1,404

5 last.fm 2,464 157 2,419

6 listen.grooveshark.com 2,260 140 1,286

7 twiturm.com 1,956 356 310

8 soundclick.com 1,905 100 323

9 thegroundfloorshow.com 1,672 9 1,635

10 nme.com 1,634 56 1,566

11 stlmixtapes.com 1,609 246 108

12 worldstarhiphop.com 1,476 858 607

13 tweetmysong.com 1,425 243 233

14 pitchfork.com 1,424 420 1,013

15 stlhiphop.ning.com 1,391 71 897

16 datpiff.com 1,303 288 273

17 hiphopdx.com 913 67 695

18 pandora.com 804 151 770

19 tweekly.fm 784 118 165

20 musicandstrength.tv 554 52 174

21 speakersincode.com 549 64 236

22 stereogum.com 480 30 455

23 dubstep.fm 470 27 67

24 xlurbanmedia.com 468 42 379

25 top40.about.com 451 65 374


This chart lists the top Music domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.




The Top Job Sites

1 tweetmyjobs.com 11,661 129 2,366

2 simplyhired.com 9,951 274 8,917

3 jobs.scottrade.com 3,067 29 398

4 stylecareers.com 2,733 41 2,568

5 joinbarnesjewish.jobs 2,608 14 466

6 jobs.citi.com 2,387 11 328

7 tenethealthjobs.com 1,982 8 569

8 jobmagic.com 1,624 27 208

9 jobview.monster.com 1,036 159 773

10 internships.com 508 5 55

11 tms.hrdepartment.com 474 17 51

12 citigroup-jobs.com 438 8 200

13 jobisjob.com 427 11 343

14 jobs.climber.com 421 17 370

15 regionalhelpwanted.com 412 53 379

16 jobs.kindredhospitals.com 410 6 76

17 stlouischildrensjobs.org 383 19 100

18 jobhits.net 373 5 340

19 jobs-fleishman.icims.com 342 73 139

20 careerbuilder.com 318 88 293

21 net-temps.com 310 14 96

22 seodemo2.tmpservice.com 287 4 190

23 jobs.petco.com 282 4 40

24 jobcircle.com 265 12 262

25 healthjobsweb.com 247 1 207


This chart lists the top Job domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.




The Top Video Sites

1 youtube.com 88,258 14,694 53,684

2 ustream.tv 6,981 1,514 834

3 livestream.com 2,507 414 727

4 vimeo.com 2,454 1,018 1,085

5 twitvid.com 1,934 927 1,265

6 stickam.com 587 86 62

7 yfrog.com 434 275 394

8 twitcam.com 309 38 82

9 justin.tv 285 99 128

10 e3thos.com 221 3 20

11 msdn.com 198 101 39

12 youtu.be 157 108 75

13 hulu.com 155 132 125

14 qik.com 149 55 124

15 vodpod.com 148 37 115

16 blogtv.com 142 46 61

17 quintelive.ca 133 14 96

18 ccom-online.com 117 67 46

19 video.google.com 80 41 31

20 metacafe.com 76 43 58

21 fileserve.com 60 1 60

22 blip.fm 26 13 25

23 g4tv.com 23 1 23

24 bostonpete.com 16 2 1

25 revision3.com 14 12 12

This chart lists the top Video domains linked to by STL Twitter users ranked by total number of tweets from Jan. 1–Dec. 31, 2010. The Tweets column indicates the total number of tweets that included a link to that link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.

This chart lists the top Entertainment domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.

The Top Entertainment Sites

1 eonline.com 2,019 107 1,385

2 celebtrends.info 1,945 35 998

3 blogtalkradio.com 1,439 309 1,067

4 kmjm.com 877 33 41

5 1065thearch.com 877 10 867

6 stlouis.metromix.com 829 278 414

7 theonion.com 804 519 356

8 alivemag.com 803 197 267

9 comicbookresources.com 750 21 733

10 y98.radio.com 691 72 628

11 saucemagazine.com 689 219 251

12 kdhx.org 677 133 217

13 peopleschoice.com 579 215 97

14 hot1041stl.com 568 152 210

15 z1077.com 528 95 195

16 glee-show.com 523 4 516

17 mtv.com 519 263 228

18 archstl.org 485 109 232

19 wearemoviegeeks.com 470 86 362

20 kezk.radio.com 452 36 405

21 buzzfeed.com 396 228 278

22 1057thepoint.com 366 87 231

23 americanmustacheinstitute.org 318 78 99

24 kotaku.com 308 93 274

25 destroythebrainonline.com 290 38 181





This chart lists the top Ad domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.

The Top Ad Sites

1 ebayclassifieds.com 6,157 157 5,990

2 craigslist.org 4,249 671 3,553

3 geebo.com 1,705 28 450

4 freeshopperads.com 861 3 800

5 backpage.com 643 139 544

6 businessownerclassifieds.com 471 1 142

7 craigslist.ca 379 9 320

8 superpages.com 374 10 80

9 vosmd.com 331 13 46

10 merchantcircle.com 290 31 283

11 freebabyshopper.com 215 1 212

12 shareasale.com 213 17 42

13 freevideoshopper.com 212 1 201

14 freetruckshopper.com 165 1 133

15 twivert.com 152 2 93

16 freeticketclassifieds.com 141 16 90

17 pr.com 121 59 78

18 theelectronicsshopper.com 115 1 111

19 findanychevy.com 115 1 111

20 edmunds.com 111 5 66

21 freefurnitureshopper.com 107 1 97

22 freeantiqueshopper.com 105 2 102

23 freeapplianceshopper.com 102 1 90

24 sportingshopper.com 101 2 74





This chart lists the top Ecommerce domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.

The Top Ecommerce Sites

1 etsy.com 12,958 1,117 4,924

2 amazon.com 5,005 1,441 2,881

3 ebay.com 3,092 490 1,527

4 rizzotees.com 689 174 110

5 listia.com 554 54 525

6 ticketnetwork.com 490 27 258

7 argos.co.uk 478 3 20

8 seatgeek.com 474 13 13

9 webstore.com 390 5 312

10 zagg.com 279 97 13

11 nikerunning.nike.com 276 47 237

12 artfire.com 257 41 148

13 kmart.com 243 7 31

14 fergieshoes.com 242 31 26

15 broadrippletickets.com 231 9 209

16 amazon.co.jp 229 41 52

17 brownpapertickets.com 223 134 40

18 mensunderwearstore.com 205 8 79

19 oldcaronline.com 200 4 195

20 reviews.shoes.com 190 11 175

21 karmaloop.com 186 11 165

22 bakersshoes.com 174 45 60

23 sears.com 174 15 39

24 reviews.famousfootwear.com 165 6 137

25 bonanza.com 161 38 78





The Top Deal Sites

1 thedealmap.com 24,416 64 3,846

2 groupon.com 2,321 600 388

3 savingmoneyinmissouri.com 2,166 28 2,111

4 buywithme.com 1,300 3 21

5 hotsauce.saucemagazine.com 684 148 212

6 couponstl.blogspot.com 554 32 516

7 stlcouponwizard.com 415 30 377

8 dealspl.us 408 108 83

9 dealnay.com 361 29 276

10 healthylifedeals.blogspot.com 325 11 316

11 oohja.com 320 133 313

12 print.coupons.com 308 2 237

13 buzzbo.com 303 21 266

14 livingsocial.com 267 129 196

15 upickem.stltoday.com 215 85 23

16 slickdeals.net 199 30 127

17 dealsonairfaretoday.com 185 2 163

18 couponchicstl.blogspot.com 167 1 167

19 redeemio.com 150 4 147

20 frugalouis.wordpress.com 123 9 120

21 deals.adpages.com 120 6 71

22 dailyrobber.com 116 3 71

23 localdeal.com 111 52 36

24 crunchsports.com 101 24 31

25 gatewaycitysavers.mediaweb-connect.com

101 5 31


This chart lists the top Deal domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.




This chart lists the top Political domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010 The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.

The Top Political Sites

1 gatewaypundit.firstthings.com 1,894 878 278

2 biggovernment.com 568 335 171

3 keyboardmilitia.com 566 24 526

4 edmartinforcongress.com 536 109 103

5 urbanreviewstl.com 522 134 188

6 mayorslay.com 507 206 134

7 thedanashow.wordpress.com 465 245 82

8 atraditionallifelived.com 411 90 179

9 24thstate.com 409 64 207

10 firedupmissouri.com 407 60 273

11 mediamatters.org 394 73 339

12 bigjournalism.com 383 195 128

13 missouri.watchdog.org 374 39 141

14 rebootcongress.blogspot.com 364 54 258

15 poedpatriot.blogspot.com 359 27 296

16 thehill.com 347 159 274

17 dailykos.com 312 128 215

18 redstate.com 294 104 203

19 poedpatriot.com 272 21 159

20 robincarnahan.com 270 55 111

21 stlouisteaparty.com 221 76 56

22 nationalreview.com 219 90 155

23 speakingforamericans.com 210 5 79

24 rasmussenreports.com 202 83 72

25 mopns.com 202 16 173





This chart lists the top Finance domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.

The Top Finance Sites

1 marketwatch.com 624 268 474

2 finance.yahoo.com 530 355 385

3 m.cnbc.com 497 190 396

4 stlouisfed.org 291 84 167

5 christianpf.com 274 91 153

6 research.stlouisfed.org 270 104 95

7 ft.com 252 94 193

8 practicalecommerce.com 239 7 232

9 openforum.com 236 137 167

10 accuscore.com 192 34 42

11 calculatedriskblog.com 186 32 150

12 finance.groups.yahoo.com 164 13 11

13 scottrade.com 164 10 93

14 cepr.net 145 15 136

15 seekingalpha.com 143 44 123

16 walletpop.com 116 87 76

17 tradingmarkets.com 113 62 88

18 benzinga.com 110 49 98

19 dailyfinance.com 101 66 81

20 themoneytimes.com 97 32 73

21 moneywatch.bnet.com 92 43 60

22 thestreet.com 90 64 72

23 cpasuccess.com 88 19 68

24 economy.kansascity.com 87 27 62

25 webcpa.com 85 16 77





This chart lists the top Religion domains linked to by STL Twitter users ranked by total number of tweets from January 1 – December 31, 2010. The Tweets column indicates the total number of tweets that included a link to that domain. The Tweeps column is a total of the unique STL Twitter users who shared at least one link to that domain during the time period. The Links column is a count of unique canonical links per domain.

The Top Religion Sites

1 joycemeyer.org 2,833 2,121 40

2 biblegateway.com 973 687 232

3 whitepaperbible.org 472 16 201

4 cyberbrethren.com 341 53 276

5 stlouisreview.com 323 125 120

6 journeyon.net 215 85 56

7 pere-walter-covens.skynetblogs.be 172 2 120

8 live.stlyouth.org 142 18 62

9 bobbyrobinsonjr.wordpress.com 137 1 91

10 prioritiesmatterministries.com 117 1 18

11 lhm.org 113 10 35

12 heartlight.org 107 3 106

13 cph.org 101 24 37

14 thegospelcoalition.org 93 73 37

15 themcj.com 90 3 85

16 esvonline.org 89 26 86

17 jonwellman.wordpress.com 89 1 59

18 blog.lcmsworldmission.org 83 16 48

19 cotr.org 75 21 13

20 gnpcb.org 75 3 62

21 share.ctainc.com 75 2 47

22 profile.purposedriven.com 74 2 67

23 faithfulnews.com 73 4 65

24 wf-f.org 68 6 54





Umatter2Charter

Providing World Class Customer Service and Improving On-Line

Sentiment

Charter // Customer Care Operations

Objectives:

• Locate customers discussing Charter on-line

• Engage

• Provide resolution to customer concerns

• Improve the overall perception of Charter within the various

Social Media communities

Locate Customers Discussing Charter: The Umatter2Charter team was formed in January 2009. It

began humbly with one Social Media Communications Manager

and one Social Media Communications Specialist. The first

tasks were to scrub the net, determine where the majority of

conversations concerning Charter were happening, and create

an action plan detailing which areas would have the biggest

return on engagement. Upon Executive approval of the action

plan, the newly formed team began engaging. The first focus

sites were Twitter, DSLReports.com, Consumer Advocate Sites

(RipOffReports, My3Cents, RateItAll, etc.), and Personal Blogs.

Since inception, the team has added 7 additional Specialists and

expanded into Facebook, AVS Forums, and several additional

Consumer Advocate sites; however, Twitter still remains as the lead

contact generator and accounts for over 70% of Charter’s Social

Media customer contact.

Engage: After creating Policies and Procedures detailing how the

Umatter2Charter team would engage in each Community and

when engagement would not be required, the team began

proactively reaching out to customers and documenting their

interactions in the CRM system they built.

Provide Resolution:Unlike other Social Media teams, the Umatter2Charter team

is staffed with Customer Service Experts that are able to

troubleshoot TV, Internet, and Phone, as well as resolve Billing

issues and address questions about Charter Promotions and

Products.

Over 50% percent of the team’s engagements are resolved by

the Umatter2Charter team, and only 12% percent require the

involvement of another Charter department.

Improve The Overall Perception: As soon as the team started engaging the recognition started

flowing. The team receives continual praise in the SM spaces,

and has had many customers post positive Blogs about their

interactions with Charter via Social Media.

Accomplishments and Awards:

River Front Times Web Awards: The Best Use of Twitter to

Promote a Business/Organization - Charter

The Judges Say: With super-quick response time and an

empowered customer-service team, Charter goes above and

beyond for its social-media savvy customers. The staff monitoring

Twitter doesn’t just solve problems for anyone whose tweets

mention “charter” or “@charter” — they actually follow up

afterward to make sure everything has worked out.

Mention in Kathi Browne’s Book Taking on Twitter: “Address

the problems before it gets out of control. What if someone Tweets

a negative comment about your business or product? Charter

has this area covered brilliantly. If their filter catches a Tweet

mentioning a problem with service, a representative responds

immediately with an offer to help on the spot. Not only do they

make a customer happy, but they do it in front of the world.”

5 Trust Agents Who Are Changing the Face of Twitter – Fast

Company Article

Now, if a customer complains (or praises) Charter on Twitter, it

triggers the team’s daily trawl for Charter-related comments and

they respond promptly. But can they clean up the company’s

reputation and deliver solutions 140 characters at a time?

His Spin: “Our immediacy and personal interaction with customers

is part of the work we’re doing to make positive change for

relationships with customers, getting to the root causes of

problems that arise and fixing them for the long term,” says Ketzer\

Case study approved by Charter.

CASE STUDY: CHARTER




TRENDSTrends may come and go, but with the help of this data, we can look

back and see what issues, words, brands and hashtags had St. Louis

talking from January 1, 2010 – December 31,2010.




RANK RANK RANKHASHTAG HASHTAG HASHTAGCOUNT COUNT COUNT

1 #STL 161,096

2 #stlcards 109,593

3 #jobs 92,814

4 #FF 62,555

5 #nowplaying 47,252

6 #fb 43,625

7 #stlouis 38,032

8 #TCOT 32,953

9 #MLB 25,507

10 #cardinals 24,891

11 #job 23,871

12 #shoutout 21,736

13 #MO 16,956

14 #rams 15,710

15 #NFL 14,328

16 #1 14,020

17 #Mizzou 11,747

18 #FAIL 11,702

19 #StLRams 11,197

20 #nhl 10,686

21 #marketing 10,640

22 #music 10,519

23 #Missouri 9,888

24 #quote 9,810

25 #blues 8,935

26 #fgs 8,834

27 #Follow 8,682

28 #thatisall 7,980

29 #hiring 7,637

30 #FollowFriday 6,217

31 #FREE 5,556

32 #2 5,157

33 #socialmedia 4,678

34 #in 4,528

35 #volunteer 4,349

36 #justsayin 4,207

37 #cubs 4,078

38 #twitter 4,076

39 #wtf 3,972

40 #worldcup 3,809

41 #STLCardinals 3,797

42 #smcstl 3,641

43 #pdk 3,577

44 #health 3,559

45 #green 3,352

46 #5 3,280

47 #LOST 3,258

48 #Chicago 3,141

49 #Facebook 3,077

50 #iphone 2,892

Top 50 hashtags based on usage by St. Louis Twitter users January 1 – December 31, 2010.

The Top 50 Hashtags Used on Twitter in St. Louis in 2010

TRENDSCopyright 2011 Infuz, Inc.



This chart includes the top 50 brand names mentioned in Tweets by St. Louis Twitter users January 1 – December 31, 2010. While certain individuals might certainly be considered “brands” (Albert Pujols, Nelly, etc), after too many internal arguments over who is/isn’t a brand, people have been left off this list entirely.

1 Cardinals 320,042

2 Twitter 177,237

3 YouTube 165,202

4 Rams 159,423

5 TwitPic 126,116

6 TinyURL 124,343

7 Foursquare 122,749

8 Blues 115,558

9 Facebook 115,521

10 NFL 55,980

11 Tumblr 51,802

12 MLB 51,040

13 YFrog 42,279

14 iPhone 38,392

15 TweetPhoto 35,173

16 Tinychat 32,640

17 myloc 29,769

18 Google 28,999

19 Twittascope 27,697

20 NHL 26,440

21 Apple 26,349

22 Mizzou 24,848

23 formspring 23,549

24 iPad 21,869

25 KMOV 21,289

26 Reds 21,182

27 Etsy 20,532

28 buzztap 19,895

29 ESPN 19,367

30 Plixi 19,124

31 Blip.fm 18,391

32 Cubs 18,190

33 STLToday 18,096

34 KSDK 17,700

35 New York Times 16,375

36 Arch 16,210

37 Anheuser Busch 15,719

38 @addthis 14,510

39 Mac 14,449

40 iTunes 13,693

41 Yahoo 12,692

42 ipod 12,408

43 Charter 11,757

44 @BlkSportsOnline 11,633

45 Scottrade 11,468

46 Blogspot 11,376

47 Lambert 11,072

48 Riverfront Times 10,913

49 Schlafly 10,677

50 digg 10,652

The Top 50 Brand Mentions

RANK RANK RANKBRAND BRAND BRANDCOUNT COUNT COUNT




Expanding on the previous chart, these are the top 50 local St. Louis brands mentioned in Tweets by St. Louis Twitter users January 1 – December 31, 2010. As before, people are not included.

1 Cardinals 320,042

2 Rams 159,423

3 Blues 115,558

4 Mizzou 24,848

5 KMOV 21,289

6 STLToday 18,096

7 KSDK 17,700

8 Arch 16,210

9 Anheuser Busch 15,719

10 Charter 11,757

11 @BlkSportsOnline 11,633

12 Scottrade 11,468

13 Lambert 11,072

14 Riverfront Times 10,913

15 Schlafly 10,677

16 KMOX 10,517

17 @RizzoTees 8,385

18 SLU 8,352

19 The Pageant 7,582

20 Barnes Jewish 7,286

21 woot 6,893

22 stlhiphop 5,888

23 SMCSTL 4,775

24 Hot 104.1 4,714

25 STL Metro 4,347

26 Firebird STL 4,291

27 Galleria 3,824

28 @TheRiseToTheTop 3,754

29 Imo's 3,738

30 Fox2Now 3,486

31 @RobustWineBar 3,310

32 Perficient 3,078

33 Boeing 3,075

34 STL Mixtapes 3,026

35 planet5D 3,018

36 Pi STL 2,945

37 Examiner 2,764

38 Monsanto 2,746

39 @stlactivisthub 2,665

40 UMSL 2,607

41 SIUE 2,497

42 Tenet 2,490

43 @Fox_Sports_MW 2,319

44 mademonarchs 2,204

45 @UrbanBacon 2,200

46 Billikens 2,185

47 kdhx 2,101

48 @Energizer 2,098

49 @DERRTYent 2,008

50 @stlhomejamz 1,881

The Top 50 Local Brand Mentions

RANK RANK RANKBRAND BRAND BRANDCOUNT COUNT COUNT




PEOPLEAn in-depth look at the data and rankings surrounding the most popular

St. Louisans on Twitter from January 1, 2010 – December 31, 2010.




Top 25 St. Louis Twitter users ranked by total followers. Follower counts are as ofDecember 31, 2010.

The Top 25 St. Louis Twitter Accounts by Followers

Nelly_Mo

JoyceMeyer

RandySchrum

joebucklive

sj39

ryanfaller

RizzoTees

clairecmc

TravisJCotton

Kenny_Wallace

Square

AskKim

theMediaDude

Sheen300

TheRiseToTheTop

Twaitter

murphylee

ChingyJackpot

stl_cardinals

Panger40

therealjibbs

LiveYourBrand

LKHamilton

St_Louis_Blues

DP_57

0 200,000 400,000 600,000 800,000 1,000,000 1,200,000

1,052,049 Followers185,960 Followers

24,815 Followers

19,205 Followers

PEOPLECopyright 2011 Infuz, Inc.



Top 25 Twitter users mentioned by St. Louis Twitter users January 1 – December 31, 2010.

The Top 25 Tweeps by Mention

justinbieber

ryanfaller

Nelly_Mo

JoyceMeyer

addthis

foursquare

BlkSportsOnline

murphylee

NICKIMINAJ

DLoesch

JaguarCarter

DonnieWahlberg

vocalbeing

Tojosan

RizzoTees

MayorSlay

youtube

lilduval

stlvolunteen

ladygaga

MatthewHLeach

miklasz

jenn_if_er

dgoold

chrisbrown

0 5,000 10,000 15,000 20,000 25,000 30,000

29,355 Mentions

8,137 Mentions

5,728 Mentions




Top 25 Twitter users mentioned by St. Louis Twitter users January 1 – December 31, 2010.

The Top 25 Local Tweeps by Mention

ryanfaller

Nelly_Mo

JoyceMeyer

BlkSportsOnline

murphylee

DLoesch

JaguarCarter

vocalbeing

Tojosan

RizzoTees

MayorSlay

stlvolunteen

MatthewHLeach

miklasz

jenn_if_er

dgoold

MissJozzy

Schlafly

HitmanHolla

deborah91473

slackadjuster

2xAught7

Trap_Jesus

TravisJCotton

darrinpatrick

0 5,000 10,000 15,000 20,000 25,000 30,000

28,353 Mentions

7,808 Mentions

5,122 Mentions




Top 25 St. Louis Twitter users retweeted by other St. Louis Twitter users January 1 – December 31, 2010.

The Top 25 Most Retweeted St. Louis Twitter Accounts

ryanfaller

JoyceMeyer

JaguarCarter

Nelly_Mo

BlkSportsOnline

murphylee

justinbieber

DLoesch

HitmanHolla

vocalbeing

slackadjuster

stlvolunteen

Trap_Jesus

MayorSlay

TravisJCotton

darrinpatrick

lilduval

RevRunWisdom

ladygaga

stl_cardinals

Jewelryguru

reneeludwigs

williamhrkc

RiverfrontTimes

BreakingNews

7,619 Tweets

19,477 Tweets

3,321 Tweets

0 5,000 10,000 15,000 20,000 25,000 30,000




Top 25 St. Louis Twitter users ranked by total number of Tweets January 1 – December 31, 2010.

The Top 25 Most Frequent Tweeters

JaguarCarter

markfantroy

News_of_the_Day

vocalbeing

phoenixcreative

SharpieAddicted

Tojosan

AskKim

Playboy_Mars

theMediaDude

KristaMaxson

topix_il

stlnews

Chrancis

D_O_S_I_A

RichardJMcCrary

JoeCienkowski

ReginaTuneGunz

slackadjuster

Trap_Jesus

sexinini

BeyonceLovesMe

NicholsAccomp

MyGreenEducate

TyYouGenius

0 10,000 20,000 30,000 45,000 50,000

16,630 Tweets

21,768 Tweets

45,424 Tweets




The Top 25 Most Frequent Retweeters

JaguarCarter

slackadjuster

vocalbeing

Trap_Jesus

Playboy_Mars

AskKim

Joe_Taxi

reneeludwigs

herb351

HitmanHolla

Tiffanos

NezzoBeatz

TheSTLScoop

D_O_S_I_A

tbillups1908

Tojosan

MzNoDamKids

M_EAZY_AVG

stlvolunteen

MyGreenEducate

JenniLovette

murph1114

EliseChicStylez

DennisClements

BlkSportsOnline

Top 25 St. Louis Twitter users ranked by total number of Retweets January 1 – December 31, 2010.

0 5,000 10,000 15,000 20,000 25,000

21,175 Tweets

3,219 Tweets

3,037 Tweets




The Top 25 Most @Replies

SharpieAddicted

JoeCienkowski

KristaMaxson

vocalbeing

Chrancis

BeyonceLovesMe

Tojosan

gigiamk30

MaggieTKat

NicholsAccomp

JKDW4ever

sexinini

JaguarCarter

D_O_S_I_A

RobynsWorld

ReginaTuneGunz

RizzoTees

CurtisTheLegend

jenn_if_er

techguerilla

MatthewHLeach

missouriracefan

NileyFantasies

PrinceBubbles

MusicLife13

Top 25 St. Louis Twitter users ranked by total number of @Replies January 1 – December 31, 2010.

0 5,000 10,000 15,000 20,000 25,000

6,242 Tweets

7,696 Tweets

22,346 Tweets




OverviewPerficient, Inc, a leading information technology consulting firm

based in Chesterfield, MO, serves Global 2000 and other large

enterprise customers throughout North America. Perficient helps

clients use Internet-based technologies to improve productivity

and competitiveness, strengthen relationships with customers,

suppliers and partners and reduce information technology costs.

Social Media Strategy Perficient began investing heavily in Social Media Marketing in

2009, and has since found it to be a significant element in its

overall corporate marketing strategy. Perficient’s social media

marketing strategy is centered in demonstrating the technical and

strategic skills and thought leadership of it’s over 1,200 employees

nationwide.

Through frequent content contributions from over 50 employees

contributing to 4 blogs and 8 Twitter accounts,

Perficient recognized a 550% increase in blog traffic from 5,000

visits in 2009 to over 33,000 visits (and over 52,000 page views) in

2010. The company’s blogs drive an incremental 25% more traffic

above and beyond the corporate website, www.perficient.com.

Additionally, they saw the following in 2010:

Over 50% increase in number of people who subscribe to the blogs

via email and RSS

50% increase in the number of Twitter followers (from about 2,200

to 4,700 in 2010)

Blogs, Twitter and other social profiles: www.perficient.com/

socialmedia

Twitter Usage at Trade Shows Social media use at all enterprise technology trade shows has been

trending upward, and it provides a unique networking opportunity

to engage in a highly targeted environment with opportunity to

meet at the show. Perficient saw an opportunity to leverage the

community being built around the Healthcare Information and

Management Systems (HIMSS) conference hash tag (#HIMSS11)

to increase brand awareness, drive booth attendance and gather

qualified leads for post-show follow-up.

ResultsPerficient’s @Perficient_HC account ranked #15 in number of

impressions via the conference’s hash tag #HIMSS11. A majority of

those who ranked higher in impressions are media sites, publishers,

writers or social media evangelists. Perficient ranked one of

the highest among vendors. Within one week, video interviews

produced at HIMSS had garnered over 700 views.

With fourteen blog posts published during the event, the

healthcare blog reached an all-time high in online traffic during the

week of the HIMSS conference

Eight qualified opportunities were being pursued from the

show. The healthcare sales team received at least two specific

and qualified lead opportunities directly attributable to the

social media efforts at the show, specifically the connections we

established with key influencers via interviews.

Case study approved by Perficient.

CASE STUDY: PERFICIENT®




SPORTSWe St. Louisans are passionate about our sports and this obsession

drives large segments of the local conversation on Twitter every day.

Presented here is a compilation of charts and statistics surrounding

the discussion of St. Louis teams and influential sports-focused

people on Twitter in 2010.




1. CARDINALS • 320,042

2. RAMS • 159,423

3. BLUES • 115,558

4. NFL • 55,980

5. MLB • 51,040

6. NHL • 26,440

8. REDS • 21,182

9. ESPN • 19,367

10. CUBS • 18,190

7. MIZZOU • 24,848

Top Ten Sports Brand Mentions in STL in 2010

Top 10 Sports brands mentioned in Tweets by St. Louis Twitter users for January 1 - December 31, 2010.SPORTS




FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

CARDINALS

RAMS

BLUES

SAM BRADFORD DRAFTED

5,182 MENTIONS

CARDS-REDS BRAWL

18,030 MENTIONS

BLUES IMPLOSION

6,566 MENTIONS

20,000

18,000

16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0

Pro STL Sports Teams: Mentions by Month 2010

Matt Sebek (@MattSebek)Professional Sports Blogger, purveyor of JoeSportsFan.com

The drafting of Sam Bradford in late-April caused an unusual peak in local Twitter fodder; as did the decline of the Blues in mid-November who surrendered 29 goals in the span of five games. However, the Blues and Rams marketing teams retrospectively learned that their digital influence is skimpy compared to the perfect storm caused by regular Cardinals adoration and the intense hatred that evolved for the Reds and Brandon Phillips after a mid-August brawl.

SPORTSCopyright 2011 Infuz, Inc.



These word clouds list the words most frequently occurring within tweets that also include mentions of one of St. Louis’s professional sports teams during 2010.

Pro STL Sports Teams: Top Ten Associated Words

CARDINALS

RAMS

BLUES




STL’S MOST INFLUENTIAL SPORTS TWEEPS IN 2010Rank Account Name 2010 STLi Score

1 BlkSportsOnline Robert Littal 1.42

2 dgoold Derrick Goold 2.39

3 MatthewHLeach Matthew Leach 2.47

4 stl_cardinals STL Cardinals Fans 2.54

5 St_Louis_Blues St. Louis Blues 4.18

6 JohnMarecek John Marecek 4.35

7 Fox_Sports_MW Fox Sports Midwest 4.90

8 CardsInsider St. Louis Cardinals 5.53

9 jprutherford Jeremy Rutherford 5.85

10 stlramscom St. Louis Rams 5.99

St. Louis Sports-Related Twitter users ranked 1–10 by STLi score for January 1 – December 31, 2010. STLi score measures Twitter influence within St. Louis. The lower the score, the higher the influence.




STLiThis section displays the top 50 most influential Twitter users in St.

Louis from January 1, 2010 – December 31, 2010. The data is based

on an STLi score that measures the value of a Twitter account’s

influence in St. Louis.

To learn more about STL Index, visit www.stlindex.com to see the

current rankings and more in-depth data on influence.





STL Index measures influence on a local level. By monitoring the social patterns

behind the users of Twitter in St. Louis, we’re able to provide you a unique real-time

view and ranking of the influential power of Twitter users in St. Louis.

The scoring process uses an algorithm that takes into account the number retweets,

mentions, shared links and other local details. Followers don’t enter the equation,

so rather than a popularity contest, it’s based on quality instead of quantity.

The following pages will show you the top 50 most influential Twitter accounts in St.

Louis for 2010. Keep in mind that the lower the STLi score, the higher the influence.

To learn more about STL Index, visit www.stlindex.com to see the current rankings

and more in-depth data on influence.

STLiCopyright 2011 Infuz, Inc.



http://www.stltweets.com/People/Everything/Detail/MatthewHLeach

St. Louis Twitter users ranked 1–10 by STLi score for January 1 – December 31, 2010. STLi score measures Twitter influence within St. Louis. The lower the score, the higher the influence.

Rank Account Name STLi

1 RizzoTees Chris Reimer 1.04

2 Tojosan Todd R. Jordan 1.38

3 BlkSportsOnline Robert Littal 1.42

4 DLoesch Dana Loesch 1.66

5 murphylee Murphy Lee 1.97

6 golfnovels James Ross 2.34

7 dgoold Derrick Goold 2.39

8 MatthewHLeach Matthew Leach 2.47

9 stl_cardinals STL Cardinals Fans 2.54

10 RobynsWorld Robyn Wright 2.77

STL’S MOST INFLUENTIAL TOP 10 IN 2010



http://www.stltweets.com/People/Everything/Dtail/rizzotees

http://www.stltweets.com/people/everything/detail/Tojosan

http://www.stltweets.com/people/everything/detail/BlkSportsOnline

http://www.stltweets.com/people/everything/detail/dLoesch

http://www.stltweets.com/people/everything/detail/murphylee

http://www.stltweets.com/People/Everything/Detailgolfnovels

http://www.stltweets.com/People/Everything/Detail/dgoold

http://www.stltweets.com/People/Details/stl_cardinals

http://www.stltweets.com/People/Everything/Detail/RobynsWorld


11 Nelly_Mo 3.15

12 LKHamilton 3.18

13 TheRiseToTheTop 3.25

14 MayorSlay 3.30

15 sbolen 3.35

16 RiverfrontTimes 3.41

17 Schlafly 3.49

18 darrinpatrick 3.72

19 planetMitch 3.85

20 DanielleSmithTV 3.90

21 RoyBlunt 4.13

22 threefourteen 4.16

23 St_Louis_Blues 4.18

24 JohnMarecek 4.35

25 Fox_Sports_MW 4.90

26 slackadjuster 5.00

27 gatewaypundit 5.10

28 jenn_if_er 5.16

29 rftmusic 5.24

30 reneeludwigs 5.35

31 DERRTYent 5.42

32 CardsInsider 5.53

33 Fly11 5.66

34 creativereason 5.72

35 versadave 5.77

36 andystrickland 5.78

37 MLB 5.79

38 thescottbishop 5.80

39 MarkReaw 5.83

40 jprutherford 5.85

41 stlramscomw 5.99

42 deborah91473 6.04

43 billstreeter 6.11

44 kmoxnews 6.17

45 RiaSharon 6.34

46 puredanger 6.40

47 techguerilla 6.46

48 davegray 6.63

49 PeterKinder 6.73

50 MilliGFunk 6.76

STL’s Most Influential 11-50

STLi RANK STLi RANKACCOUNT ACCOUNTSTLi SCORE STLi SCORE

St. Louis Twitter users ranked 11–50 by STLi score for January 1 – December 31, 2010. STLi score measures Twitter influence within St. Louis. The lower the score, the higher the influence.




Meet The STL Tweets Team

The STL Tweets team continues to delve deeper into the study of the conversations,

trends, stats and people that occur on Twitter in our beloved city every day. Like what

you’ve seen here? Do you have questions, comments or complaints? We’d love to chat.

Reach out via Twitter using our addresses below:

Jason Fiehler (@jasonfiehler) is the Founder of Infuz and sits at the head of the

STL Tweets table.

Marc Brooks (@IDisposable) is Hack Prime at Infuz and the mad scientist that

helped bring STL Tweets to life.

Ryan Stephenson (@janit0r) is the VP of Technology at Infuz and leads the

development team. Find him working under the hood of STL Tweets.

Hafiz Huda (@lostpear) is the Executive Creative Director at Infuz, which means

he’s responsible for how everything looks, sounds and feels.

Heath Harris (@dj_denim) is the Senior Art Director at Infuz and has designed

nearly every bit of STL Tweets ever made.

Brad Hogenmiller (@JavaSTL) is the Social Media Director at Infuz and the

holder of the best STLi score at the agency.

Megan Anderson (@Megan_Anderson3) is an Interactive Designer at Infuz and

a self-proclaimed farm girl living in the city.

Eammon Azizi (@eammon) is the Senior Copywriter at Infuz and was too modest

and/or lazy to write his own bio for this report.

Kelly Stephenson (@annaluna) heads the Quality Assurance department at Infuz.

Her desk is where typos, improper punctuation and inconsistencies go to die.

64

http://bit.ly/c6cVeO

ABOUT INFUZ

Located in the heart of downtown St. Louis, INFUZ is a digital creative

agency with a comprehensive understanding of peoples’ digital behavior.

We use these insights about your audience to create digital experiences

that can change how they think and feel about your brand. The digital

experiences we create are unique, engaging and results-focused.

We’ve found interactive experiences can lead to powerful results for brand

marketers, arousing awareness, sparking trial or stirring brand adoration

and evangelism. Relevant, meaningful experiences change the way

consumers think and feel and how they act.

We see your consumers as active participants, not as a passive audience.

We inspire them by creating engaging experiences that are relevant and

have meaning.

We’re Infuz. Let’s connect.

www.infuz.com

@infuz

(314) 584-8000

65

http://www.infuz.com/

http://twitter.com/#!/infuz

http://bit.ly/cR20U7

http://bit.ly/cR20U7

the state of twitter: stl 2011

Technology

location tweets

linksstl tweets

private tweets

tweetslocal tweets

stl tweets team

block stl tweets

stl tweets platform

stl tweets database