the state of wholesale merchandise businesses today...the state of wholesale merchandise businesses...

1The State of Wholesale Merchandise Businesses Today

THE STATE O F

Wholesale Merchandise

Businesses TodayHow to Develop and Scale A More Profitable Wholesale Merchandise Business In Today’s Digital Retail Landscape.

Written & Presented By ASD Market Week


Whether you sell fashion, gift, or general merchandise, cracking the code of what people

want to buy can be confounding in today’s robust and exhaustive e-commerce

marketplace. As a wholesaler, you are probably asking:

“How do I adapt to a marketplace that shifts constantly between in-store, in-person, and online?”

What’s more, larger retail brands are developing their own product supply chains overseas to

bypass independent distributors altogether. So how do wholesale merchandisers survive and

thrive?

To help you answer these questions, we conducted a three-month-long survey to determine the

biggest challenges facing wholesale merchandise business owners today, and organized our

findings into six easy-to-read chapters – each providing up-to-the-minute market trends as well

as advice from top retailers and distributors.

Despite a booming e-commerce ecosystem, 91% of total retail sales are still generated in brick-

and-mortar stores.1 Additionally, the demise of malls and major department stores has resulted

in an emerging population of small independent retailers and their business is yours for the

taking. As always, our goal is to give our customers the education and the business confidence

they need to be successful.

From conquering social media to mastering trade show marketing, it is our hope that this series

will get you off to a great and very profitable start.

Camille CandellaVice President, MarketingEmerald Expositions & ASD Market Week

1. On Solid Ground: Brick-and-Mortar Is the Foundation of Omnichannel Retailing. ATKearney Study, June 2014.


Create and improve relationships with

the increasing number of independent

brick-and-mortar retail stores.

Get the 411 on how to become an

expert in product trendspotting.

Gain insight into the minds of

retailers across the country so you can

best address their wholesale needs.

Streamline your B2B online presence

to generate inbound leads and sales.

Learn about the most in-demand

manufacturing methods for a

smaller scale, quick-turnaround market.

Make the most of trade shows by

drawing more buyers to your booth and

maximizing your investment.

Six Immediate Reasons to Read This Series


ASD Market Week’s 2019 Exhibitor Research Survey:

The Biggest Challenges for Wholesalers Today

Fashion / Accessories

Vendors23.1%

General Merchandise

23.1%

Gift & Home Accents12%

Jewelry12%

Souvenir / Novelties

/ Toys10.2%

To understand the biggest challenges for wholesalers, distributors, and importers who use trade

shows as their primary channel for sales and building accounts, we conducted a comprehensive

study in 2017.

We surveyed hundreds of ASD Market Week’s customers and interviewed dozens of wholesale

merchandise vendors and retailers to get to the heart of how wholesalers can stay profitable in

the face of an ever-changing business landscape.

The survey group included respondents that fell into the following categories:


Building better marketing strategies

Finding and developing high-margin product

Online competitors

Exposure

Acquiring new business relationships

Tariffs

ASD Market Week’s 2019 Exhibitor Research Survey:

The Biggest Challenges for Wholesalers Today

Respondents were asked what their largest challenges were in growing their

wholesale businesses – here’s what they said:

This series is designed to help you address all of these challenges. Let’s get started!

48.1%

29.3%

20.3%

19.5%

19%

11%


About ASD Market WeekASD Market Week is the largest wholesale market of its kind with 45,000+ attendees. A hard-working, order-writing trade event like no other. From mass merchants to boutique owners, from car washes to specialty chains, from salons to hardware stores to fashion retailers and everything in between, buyers come to ASD to buy. These buyers represent an unparalleled opportunity for you – to open new markets, grow your customer base and write new business.

ASDMARKETWEEKMarch 22-25, 2020August 2-5, 2020Las Vegas Convention Center

Ready to start your most profitable relationships? ASD Market Week provides the venue and all of the tools and education owners of wholesale merchandise businesses need for successful face-to-face meetings.

Develop relationships with brick-and-mortar and online sellers from around the world. Get in touch.

Inquire here to exhibit, network and learn how to grow your wholesale business:

I’m interested »

Have questions? Want to learn more? Contact us!

( +1.800.421.4511

* [email protected]

6The New Rules of Building Strong Relationships & Partnerships

the state of wholesale merchandise businesses today...the state of wholesale merchandise businesses...

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