www.cienciografia.com

Supplementary Manual of “Cienciografia”

Graphic Science

Noriega

The statement of general principles

of design

Fundación

Presentation

The wording of the general principles of design was carefully analyzed

and structured in a way that can be used to build any particular theory or

design-related specif ic. This paper is a small part of the book General

Theory of Design and “Cienciograf ia” manual which is available in

www.cienciograf ia.com.

The statement of the General principles of the design is a work that

is part of the Education Plan of the graphics science which promotes

Eder Noriega and is supported by the Bits Foundation.

Recognition from the Bits Foundation to:

Trent Westerlund and Alberto E. Berrios for the contribution in the

translation of this work.

Assistant: Julio Lopez.

The Statement of the General principles of the design has been created according to the plan of his author Eder Noriega Torres.First Edition 2013. ALL RIGHTS RESERVED. This work may be reproduced and used for educational purposes. Its sale is prohibited. Use is permitted provided you mention the source and author.This work has been registered in the National Directorate of copyright, Ministry of Interior, Republic of Colombia, and is protected by intellectual property rights. If you have knowledge of a use contrary to the established, please inform at www.fundacionbits.com

Fundación

By a well educated world

Introduction.

Creativity principle.

Principle of objective and subjective concept.

The communicative principle.

Principle of interactivity.

Principle of good planning.

Principle of adaptation.

Functionality principle.

Principle of color.

Template principle.

Principle of the composition, organization and aesthetics.

Orientation principle.

Perception principle.

Measurement principle and proportionality .

Preference principle.

Uncertainty principle.

Bibliography

Index

3

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

All activity and professional discipline need theory and is precisely the General design theory which gives rise to the Declaration of the General Principles of Design.

Introduction

5

The statement of general principles of design

are based on many concepts and def initions

provided by entities that promote the work of

design and its global standardization such as

the following:

1) International Council of Societies of

Industrial Design (International Societies

Council of Industrial Design - ICSID).

2) International Council of Graphic Design

Associations (Icograda).

3) The world body for graphic design and

v isua l communicat ion Internat ional

Organization for Standardization (ISO).

4) International Association of Photographers.

5) International Federation Film Producers

Associations (Fédération Internationale des

Associations de Producteurs de Films - FIAPF).

6) International Ergonomics Association (IEA)

7) International Union of Architects (Union

Internationale des Architectes - UIA).

The wording of the universal principles

of design was carefully analyzed and

structured in a way that can be used to build

any particular theory or design-related

specif ic. This paper is a small part of the book

General Theory of Design and Cienciografía

m a n u a l w h i c h i s a v a i l a b l e i n

www.cienciograf ia.com. It is supported by the

Bits Foundation and intellectual property is

protected in the National Copyright Off ice,

Republic of Colombia. The following paper is

the fruit of over twenty years of experience in

the f ield of digital visual communication by

this humble designer.

Creativity principle 1

All designs, by principle, are creative acts with a touch of inspiration.

6

Principle of objective and subjective concept 2

All design implies a subjective and objective conceptual idea. The goal

of design concepts are easily noticed by the form and its matter and is

identified because it is the common view that everyone perceives, but

the concept is not subjective; is unique and is always interpreted in

different ways.

7

The communicative principle3

Every design principle communicates something.

Tico

PotencializadorD t rgentee e

Parque Agrotemático

G A L E R Í A

8

Principle of interactivity4

Every design by principle communicates something; human

communication is interactive. The design principle is interactive,

allowing the senses to perceive things and interact with each other.

9

Principle of good planning5

All design, by principle needs to be well planned and spend at least one

stage of analysis, creation, implementation, evaluation and control.

10

Principle of adaptation6

The design is adapted permanently in any space and time. The law of

“dynamism and adaptation” of forms requires that the designs must be

tailored to particular cases and universal cases. The particular designs

are made with the purpose of solving a particular problem; universal

designs are made to solve problems that suit everyone, regardless of

their abilities and skills.

11

Functionality principle7

All design by principle is functional, meets our needs, solves a problem

and improves systems.

12

Principle of color 8

Every design principle has color because light is color.

13

Template principle 9

All design by having the form generates a "model or guide template",

but this template is always contained within an area or any space; the

template is contained in our environment. A template can be a model,

architectural model or an object taken as an example. In addition a

format is also a space, an area, or a region with standardized measures;

for example, a paper template.

Principle of the composition,

organization and aesthetics.

10

All design, by principle, is organized, aesthetic and configured as a

composition. Organizing is arranging but aesthetics and composition

achieve the beauty and expressiveness that the order itself is not

enough. The principle of composition achieves expressive design that

is persuasive, consistent, balanced and rhythmic.

15

Orientation principle11

Every design principle has a spatial location that enables sense of

direction.

Text

16

Perception principle12

Every design by principle is perceptive.

17

Measurement principle

and proportionality

13

Any design by principle has a size, is measurable proportional and

responsive to the available space, a template and all its surroundings.

18

Relevance principle14

All designs have relevant elements that will give them a particular

shape; they also have elements that make it up but in turn the design

can also be relevant to other designs around you.

ABC

19

Uncertainty principle15

By principle, all human design is not perfect and there will always be an

uncertainty point indicating that the design is not finished; perhaps

something is missing, wrong, or maybe you will never know what

happened. The uncertainty principle of the design is what motivates us

to continue investigating discovering and innovating every day. If this

principle did not exist then the design would be inactive, because there

would be no design to discover.

20

BibliographyHttp://javierortego.com/marketing-y-distribucion/posicionamiento

http://es.wikipedia.org/wiki/Louis_Braille

http://es.wikipedia.org/wiki/Johannes_Gutenberg

http://es.wikipedia.org/wiki/Ciencia

http://www.fotonostra.com/grafico/semiologia.htm

Theory of color. Http://www.profesorenlinea.cl/artes/colorestudiodel.htm

Neurocomunicación. Http://estoesmarketingonline.es/neurocomunicacion-estrategias-influencia/

Fundamentals of graphic language. Joan Costa. Http://www.joancosta.com/docs/fundamentos.pdf

Laws of gestalt. Http://www.guillermoleone.com.ar/leyes.htm

Geometric concepts. Http://www.vitutor.com/

Theory of color. Http://es.wikipedia.org/wiki/Teor%C3%ADa_del_color

Theory of communication.http://es.wikipedia.org/wiki/Teor%C3%ADa_de_la_comunicaci%C3%B3n

Neuroanatomía funcional. Segunda Edición. Jairo Bustamante B. 1994.

How the brain works. Http://bibliotecadigital.ilce.edu.mx/sites/ciencia/volumen3/ciencia3/

Credits and recognition of images

Stock XCHNG: http://www.sxc.hu/

Fotos libres: http://www.morguefile.com/

Free Icons: http://www.iconfinder.com/free_icons

http://www.freepik.com/free-vectors/icons

http://www.widewallpapers.net

http://openclipart.org

Institutional brands on this site are the property of Noriega.

21

www.cienciografia.com www.fundacionbits.com

Noriega

Eder Noriega Torres was born in the municipality of La Paz (Cesar) Colombia, November 1, 1970. He

is publicist, graphic designer and digital artist of the 3D, photographer, Infographic Designer,

developer of graphical interfaces for websites, video games and software. He is communicologist,

researcher, writer and lecturer. One of his well-known works at the international level is "The spoken

and song vocal technique", a technical work aimed at beginners and professionals who work with

the voice. He is the author of several well-known brands in Colombia.

He discovered the “Cienciografia” as the scientific discipline of graphic Sciences. Among his works

are: theory of the forms which explains in detail the universal laws of forms and everything to do

with this world. “Cienciografia” manual, graphic science. Statement of the General principles of

design. Theory of graphic communication. He discovered the law of affinity graphics and that led

him to establish the affinity graphics or “afingrafia” of the Spanish alphabet. Finally the work of the

“afingrafia” of the Spanish alphabet gave rise to the strengthening of the traditional method of

teaching literacy with the program called “Tico” especially for primary basic education. “Tico” is a

comprehensive educational program of literacy which promotes in Colombia his foundation and

more specifically in the departments of Cesar and la Guajira.

He have more than 20 years of experience in the graphic field. Worked for a while with advertising

agencies and newspapers from the northern coast of Colombia, but finally his heart told him to

become independent and work as an independent entrepreneur. He has worked as a self-taught in

the field of chemistry and in which he have managed to develop some formulates of great

importance for the medical industry and cosmetics, including the discovery of a drug to eradicate

the fungus for Onychomycosis affecting the nails, the formulation of a natural extract to control the

abnormal hair loss, a chemical biological liquid formulation to effectively control the scourge of

termites.

The duality of these two knowledges, design and chemistry, led him to create the Bits Foundation in

the year 2012, a Non-governmental organizations (NGOs) of social character that promotes science

and technology in Colombia. He is currently the Chairman and legal representative. Bits Foundation

grows every day and extends their knowledge through the internet at a national and international

level. One of his main projects is called www.aulabits.com, a lecture on education aimed at teachers

and students from the basic primary and secondary.

Eder Noriega Torres