the steve jobs i leadership for new generation book review
TRANSCRIPT
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The STEVE JOBS STEVE JOBS Way iLeadership
for a New GenerationNew Generation
AJITH MATHEW
Siva Sivani institute of management
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Details of the book
TITLE : The Steve Jobs way iLeadership for a new generation
AUTHORS: Jay Elliot and William L. Simon
ISBN:978-817992-768-7
PUBLICATION: Jaico Publishing House
PRICE: 250
PAGES:260
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Jay Elliot:-served as the Senior Vice President of Apple computer, reporting directly to Steve Jobs , Chairman of the Board. Also a member of Macintosh organization he helped Jobs develop the Macintosh computer from development to introduction.
William L Simon:-has been a professional writer for the past 30 years. His dozens of books include three bestsellers and translations into some twenty foreign
editions.
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Chapters…
Product Czar
Talent Rules
Team Sports
Becoming Cool: A Different View Of
Selling
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1.Product Czar
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Passion for Product
• Passion for the Idea,
Product & Perfection
• Creativity, Innovation and more detail oriented planning
• If you are not passionate from the start you will never stick it out
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How do you find out your passion?......
Passion are those ideas that don’t leave you alone. they are the hopes, dreams and possibilities that consume your thoughts. Follow those passion.
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SUCCESS IS IN THE DETAILS
• Creativity & innovation more work, more detail-oriented planning
• Learning from mistakes,
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TAPPING TALENT:• Creating an atmosphere that draws talent.
• Product focused team
• Learning to acknowledge a bad decision & move ahead
• Seek people who are interested about the project
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PRODUCT -DRIVEN ORGANIZATION
• Best of time & worst of times
• Noticing signs of conflict
• Public face of your product
• Seek people who are interested about the project
• New ideas can be soothe friction or ignite.
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MAINTAINING MOMENTUM
• Next opportunity ; next product
• Remaking of the company
• Recovering from the disaster
• Creating a product that reflects the principles of the creator
• Maintaining the momentum in the face of f failures
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HOLISTIC PRODUCT DEVELOPMENT
• Do more than imagine something new,
• Feeling of making something different, better & special.
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4.Becoming cool:A Different view of selling
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Achieving the definition of cool
There is nothing more cool in the world of business than creating a product that millions of people immediately want, and many who don’t have are envious of those who do
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