CITYBIZOur evolution using Curata’s custom fields

Who Are We

• Bedrock Business Media is a data-driven, media company

• We have developed a platform for B2B publishers to connect, inform and engage a business professional’s audience by surfacing relevant news, information, and services

• We do this across topics, people, customers and prospects

DATA OVERLOAD

Why We Chose Curata

• We want to develop a stream of content based off influencer conversations and deliver that as a packaged product — a key reason we work with Curata.

• CityBiz – Our product provides

• Professionally curatedcontent

• Analysis - “Our View”

• Community Voices

• Crowd-surfaced content

• Twitter feeds (filtered)

• Options to includeoriginal and licensedcontent

Evolution of CityBiz

We needed functionality that would evolve us from a minimally viable product (MVP) into something that would face customers

Evolution of CityBiz

• Here’s how you add a custom field:• Go to Settings Site Publishing• Scroll to the bottom

Custom Fields Made Sense

• Image credits: “Necessity is the mother of invention,” -unknown

Some images we use or purchase, such as the one above, require that we attribute the photographer.

Organizing Our Data

Example of custom fields CityBiz has added for topics

“Stories are data with a soul”– Brené Brown

Our CBID custom field is used to ID topics we have listed in another database.

Presenting Data to Customers

Custom Fields on Story Pages

• Using the custom fields, we're able to display the data entered by our curators in a more organized fashion to our customer base.

Content from

custom fields in Curata

Tags use Curata custom fields for further description, for our own business use

What Next?

• Social sharing• The next phase of our site will offer users curator-prepared

tweets.

For Us, Where Curation is Heading

• For us, we will rely heavily on automated curation – the way we do now• Supplemented with originally created content

• Outside sources• Content written by our content team

Reminder on adding custom fields:

What’s next

• We build off of the curated product we’ve put together this year• Make this a more polished site

• Viewpoint offered from our curators• Community voices• Crowd-sourced contentOur revenue model is

based on services we can offer to readers through the data we have on them or can provide for them.