the story of engagement: outreach strategies at the biodiversity heritage library

THE STORY OF ENGAGEMENT Outreach Strategies at the

Biodiversity Heritage Library Grace Costantino

BHL Open Day 15 March 2017 Share your thoughts on social media using #BHLib

BHL Outreach and Communication Manager

The Natural History of Carolina, Florida, and the Bahama Islands

MARK CATESBY

The Natural History of Carolina, Florida and the Bahama Islands. 1st ed. 1729-1747. Digitized by Smithsonian Libraries. www.biodiversitylibrary.org/bibliography/62015

CATESBY & LINNAEUS

Carl von Linné (Carl Linnaeus). Alexander Roslin, 1775 (Oil on canvas, Gripsholm Castle).

Systema Naturae, 10th ed. 1758. Digitized by Missouri Botanical Garden. www.biodiversitylibrary.org/bibliography/542

Species Plantarum. 1753. Digitized by Missouri Botanical Garden.

www.biodiversitylibrary.org/bibliography/669

CATESBY & LINNAEUS

First scientific description of the Lily thorn (Catesbaea spinosa)

Published in Species Plantarum. 1753. www.biodiversitylibrary.org/page/358128.

Digitized by Missouri Botanical Garden.

Lily thorn (Catesbaea spinosa). Pictured with zebra swallowtail (Protographium marcellus) From The Natural History of Carolina, Florida, and the Bahama Islands. v. 2, ed. 1. pl. 100. www.biodiversitylibrary.org/page/40680398. Digitized by Smithsonian Libraries.

Catesby’s plate is the type for the lily thorn (Catesbaea spinosa). Linnaeus honored Catesby within genus designation.

CATESBY IN 3 EDITIONS

Edition One: 1729-1747. www.biodiversitylibrary.org/bibliography/62015.

Digitized by Smithsonian Libraries.

Edition Two: 1754. www.biodiversitylibrary.org/bibliography/10313.

Digitized by Missouri Botanical Garden.

Edition Three: 1771. www.biodiversitylibrary.org/bibliography/58835.

Digitized by University of North Carolina, Chapel Hill.

OUTREACH STRATEGY SHARE OUR COLLECTIONS AND THEIR STORIES ON OUR BLOG AND SOCIAL MEDIA

blog.biodiversitylibrary.org

@BioDivLibrary on:

www.flickr.com/biodivlibrary

BOOK OF THE MONTH http://bit.do/BookOfTheMonth

The Natural History of Carolina, Florida, and the Bahama Islands. blog.biodiversitylibrary.org/2016/09/catesbys-magnificent-natural-history-in.html

BOOK OF THE MONTH http://bit.do/BookOfTheMonth

The Birds of Singapore Island. 1927. National Library, National Library Board, Singapore.

blog.biodiversitylibrary.org/2017/02/the-first-singapore-bird-book.html Post by Ong Eng Chuan, Senior Librarian, National Library,

National Library Board, Singapore.

BHL ON SOCIAL MEDIA @BioDivLibrary on…


110,000+ IMAGES IN FLICKR

223+ MILLION TOTAL VIEWS ON IMAGES

WWW.FLICKR.COM/BIODIVLIBRARY

BHL FLICKR NAMED 1 OF WIRED’S 27 MUST-FOLLOW FEEDS IN

THE WORLD OF SCIENCE

IN 2015…


WWW.FLICKR.COM/BIODIVLIBRARY

Search Flickr by “Catesby” and binomial. Compare illustrations across all three editions.

3rd EDITION 1st EDITION 2nd EDITION

BHL AND OUR USERS http://bit.do/BHLUserPosts

Catesby in the Classroom blog.biodiversitylibrary.org/2017/01/catesby-in-classroom-students-explore.html

Example of the 3rd and 5th grade Catesby lesson, whereby students "zoom" in on details in the specimen being observed. Example by Dr. Tracey Hunter-Doniger.

DR. TRACEY HUNTER-DONIGERLink to Catesby volumes in BHL and

the Catesby lesson plans available to teachers through PBS Learning Media!

OUTREACH STRATEGY SOCIAL MEDIA CAMPAIGNS

OUTREACH STRATEGY FOSSIL STORIES

Mysterious femur… The Natural History of Oxfordshire. 1677. Digitized by Smithsonian Libraries. www.biodiversitylibrary.org/page/48062596.

?War Elephant? Giant Human?

OUTREACH STRATEGY FOSSIL STORIES

Dinosaur! Megalosaurus

First published illustration of a dinosaur bone! The Natural History of Oxfordshire. 1677. Digitized by Smithsonian Libraries. www.biodiversitylibrary.org/page/48062596.

First validly-named dinosaur genus. Transactions of the Geological Society. 1824. Digitized by California Academy of Sciences. www.biodiversitylibrary.org/page/36238855.

© Berislav Krzic / The Trustees of the Natural History Museum, London.

OUTREACH STRATEGY #FossilStories posts on…


Increase in Engagements

on Social Media

Views on Blog Content Engaged Users on Social Media

Visits to BHL from Social Media

New Followers on Social Media


LIVE WEBCASTS


252 PAGES TRANSCRIBED

IN 3.5 DAYS WITH VOLUNTEERS

FROM 48 COUNTRIES

Local field note-book no. 2 of Lester F. Ward, October 16, 1892 to May 7, 1893. Digitized by Smithsonian Institution Archives. www.biodiversitylibrary.org/bibliography/107244.

#FOSSILFOSSICK CHALLENGE WITH SMITHSONIAN

TRANSCRIPTION CENTER

CITIZEN SCIENCE

OUTREACH STRATEGY CITIZEN SCIENCE

LOUIS RENARD’S FANTASTICAL FISH

LOUIS RENARD Fantastic Fish

Poissons, ecrevisses et crabes. 1754. Digitized by Harvard University, Museum of Comparative Zoology, Ernst Mayr Library. www.biodiversitylibrary.org/item/200575.

AUTHOR SECRET AGENT!


DEPICTS >450 FISH & CRUSTACEANS

Poissons, ecrevisses et crabes. 1754. Digitized by Harvard University, Museum of Comparative Zoology, Ernst Mayr Library. www.biodiversitylibrary.org/item/200575.

~90% CAN BE IDENTIFIED!


CITIZEN SCIENCE TO THE RESCUE!

Taxon Tagged by Michelle Marshall using: Fishes, Crayfishes and Crabs: Louis Renard's Natural History of the Rarest Curiosities of the Seas of the Indies (1995) by Professor Theodore W. Pietsch.




The rainbow runner (Elagatis bipinnulata)

Image: Public Domain, NOAA.




Mudskipper (Genus Periophthalmus)

Image: Atlantic mudskippers (Periophthalmus barbarus) by Bjørn Christian Tørrissen




Oriental flying gurnard (Dactyloptena orientalis)

Image: CC-BY Jens Petersen.




Flying fish (Family Exocoetidae)

Image: Public Domain, NOAA.

FLICKR TAGGING www.flickr.com/biodivlibrary

FLICKR MACHINE TAG: taxonomy:binomial=“Magnolia hodgsonii”

Illustrations of Himalayan Plants. 1855. Digitized by Missouri Botanical Garden. www.biodiversitylibrary.org/page/620690

TOTAL IMAGES TAGGED 31,500+ TOTAL MACHINE TAGS 85,800+


Five results, including… 2 RENARD ILLUSTRATIONS!

FLICKR SEARCH FOR: “Pomacanthus imperator”


Illustrations of Himalayan Plants. 1855. Digitized by Missouri Botanical Garden. www.biodiversitylibrary.org/page/620690

BHL IMAGES IN EOL 18,000+

FLICKR MACHINE TAGGED IMAGE: taxonomy:binomial=“Magnolia hodgsonii”

CITIZEN SCIENCE WIN Michelle Marshall, BHL Volunteer

Instagram: instagram.com/biodivlibrary

Tumblr: biodivlibrary.tumblr.com

CITIZEN SCIENCE OPPORTUNITIES

Play a game & help correct BHL’s Optical Character

Recognition (OCR) smorballgame.org beanstalkgame.org

Describe images from 19th century periodicals in this

Zooniverse project. sciencegossip.org

Transcribe scientists’ fieldnotes on:

fromthepage.com transcription.si.edu volunteer.ala.org.au

LEARN MORE: BIT.DO/BHLGetInvolved

Add machine tags (like scientific names) to

images in Flickr. www.flickr.com/

biodivlibrary

OUTREACH STRATEGY COLLABORATE WITH OTHERS

GEORGE VERNON HUDSON POSTAL CLERK, CITIZEN SCIENTIST

An elementary manual of New Zealand entomology. 1892. Text and art by George Vernon Hudson.

Digitized by Smithsonian Libraries. www.biodiversitylibrary.org/item/34950. First Scientific Description:

Megaleptoperla grandis (syn. Leptoperla grandis). Transactions and proceedings of the New Zealand Institute. v. 45 (1912). Digitized by MBLWHOI Library. www.biodiversitylibrary.org/page/9975790.

#1LIB1REF ENHANCING WIKIPEDIA, ONE CITATION AT A TIME

…links to first scientific description in BHL (by G.V. Hudson)!

Hudson, George Vernon (1903). "On Some New Species of Macro-lepidoptera.". Transactions and proceedings of

the New Zealand Institute. 35: 244–245. Digitized by MBLWHOI Library.

Wikipedia page for Adeixis griseata…

THANKS SIOBHAN!


Blog post by Siobhan – How to Cite BHL in Wikipedia. blog.biodiversitylibrary.org/2017/01/be-like-bhl-librarian-and-edit.html

EDITS CONTRIBUTORS 4,171 741

2,588 WIKIPEDIA ARTICLES EDITED


18+ BILLION PAGEVIEWS PER MONTH

WIKIPEDIA AVERAGES

MOST-VISITED WEBSITES

IN THE WORLD!

MAKING IT ONE OF THE

Reference: Pew Research Center 2016. www.pewresearch.org/fact-tank/2016/01/14/wikipedia-at-15/

#5 REFERRING SITE

IN 2016 WIKIPEDIA WAS THE

TO BHL.

Top-referring sites to BHL in 2016. Source: Google Analytics.

OUTREACH STRATEGY SHARE REAL-WORLD STORIES ABOUT BHL IMPACT ON…

http://bit.do/BHLUserPosts

IMPACT ON SCIENCE Dr. Barna Páll-Gergely “Simply speaking we need three main things for a taxonomy: (1) type specimens of known species deposited in museums, (2) previously not examined material, and (3) literature. BHL provided nearly all the literature we needed.”

IMPACT ON SCIENCE Vargapupa biheli

“We may think it is natural to have old literature online, but if we didn't, we would have serious trouble finding the relevant publications. Therefore I thought BHL definitely deserves a new species named after it for the help it provided.”

DOI: http://dx.doi.org/10.11646/zootaxa.3937.1.1

Dr. Barna Páll-Gergely

A New Snail Species Named in Honor of BHL! blog.biodiversitylibrary.org/2015/04/a-new-snail-species-named-in-honor-of.html

Thank You! Questions? Grace Costantino

15 March 2017 | BHL Open Day

Stay Connected with BHL! Follow @BioDivLibrary on social media

Join our Mailing List: library.si.edu/bhl-newsletter-signup

the story of engagement: outreach strategies at the biodiversity heritage library

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