the story sailboat and better lessons in library advocacy
DESCRIPTION
These are the slides from my presentation at the Internet Librarian Tuesday night session calledTRANSCRIPT
The Story SailboatAnd other lessons in advocacy
www.pcsweeney.com@pcsweeney
Facebook.com/pcsweeney
The Project
It was going great…
And then…
I realized it was just
hack job advocacy
• Little impact• No tangible goals• No follow-up• No measurable results• No data• No coalition building• NOTHING
But Then…
• High impact• Tangible goals• Clear Follow-up• Measurable results• Lots of data• Coalition building
What I Learned that You Can Use
You are a Library’s BEST Advocate
Create a Message
Manage your Message
Use your message to build a coalition of ravenous supporters
Keep Them Engaged Online
Email is Still Very Effective
Direct Mail is NOT
If you want to be a good librarian,
you have to get out of the library
Canvassing
Phone Banking
Parties
Letter Writing&
Earned Media
Advertising&
Paid Media