Strategic challenges for content creators.

By Markus Smet, humanshaped Ltd.

http://80sactual.blogspot.com

The content revolu=on started here.

http://news.haverford.edu/blogs/amongfriends/files/2008/12/645px-family_watching_tv_in_the_1950s.jpg

But we no longer accept the constraints.http://www.flickr.com/photos/brooksjones/841290505/

http://www.flickr.com/photos/kayodeok/237006580/

People want to engage with their content in new situa=ons...

http://www.flickr.com/photos/kayodeok/237006580/

...as they move from island to island.

In between islands, they cocoon themselves through portable devices.

As they move between islands they're extending func=onal, fun and social ac=vi=es into their journey.

Any=me, anywhere, anyhow has become a reality.

Your umbrella reads out the weather forecast and traffic information before you leave the house

http://dotlife.files.wordpress.com/2007/08/umbrella.jpg

Everything physical can have a parallel digital existence.

It's easy to find out people's context.

http://www.flickr.com/photos/gehdesigns/3885792497/

weather =me of day precise loca=on day of the week

We expect our content to fit into our lives.Personal development

Film/Entertainment

Fashion/Lifestyle

Music

Sport News

Da>ng

Socialising

Shopping

UtilitySocial

Fun EducationalChildren'

s development

Planning

The challenges for content 

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1) Mobile content isn't hands‐free, it's brain‐free.

http://www.flickr.com/photos/rubio2d/3274745174/

2) Mobile content is a doorway to a wider service

http://www.flickr.com/photos/hphotography/492084359/

3) Content has physical boundaries.

http://www.flickr.com/photos/lesec/91399628/

4) Mobile has gravity, bending content to your expecta=ons.

http://www.flickr.com/photos/smithsonian/3567927108/

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