the strategic use of linkedin to gain access to …...articles & activity = your portfolio...
TRANSCRIPT
The Strategic use of LinkedInDr. Frederick T. Wehrle
• Director of International Initiatives at UC Berkeley Extension
• Director of Accreditation and International Relations – Grupo Planeta, France
• Academic Director – Groupe IGS, France
• Associate Professor
• Doctorate in Management Sciences, Paris 1 Pantheon-Sorbonne, France
• Master in Biology, University of Freiburg, Germany
What is LinkedIn?
Kukla, Grzegorz & Kazienko, Przemysław & Bródka, Piotr & Filipowski, Tomasz. (2010). Recommendation Boosted Query Propagation in the Social Network. 3
What is LinkedIn?
Kukla, Grzegorz & Kazienko, Przemysław & Bródka, Piotr & Filipowski, Tomasz. (2010). Recommendation Boosted Query Propagation in the Social Network. 4
What is LinkedIn?
Kukla, Grzegorz & Kazienko, Przemysław & Bródka, Piotr & Filipowski, Tomasz. (2010). Recommendation Boosted Query Propagation in the Social Network. 5
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What is LinkedIn?
Kukla, Grzegorz & Kazienko, Przemysław & Bródka, Piotr & Filipowski, Tomasz. (2010). Recommendation Boosted Query Propagation in the Social Network. 6
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What is LinkedIn?
Kukla, Grzegorz & Kazienko, Przemysław & Bródka, Piotr & Filipowski, Tomasz. (2010). Recommendation Boosted Query Propagation in the Social Network. 7
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Phase 1: Build an authentic profile
Headshot
Conform to your industry.
Background picture
Illustrates your ambitions.
About section
Explains your ambitions and what impact you want to have through your work.
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Phase 1: Build an authentic profile
Experience
Explain what you know how do today, not what you did in the job back then.
Illustrate your competencies and skills with concrete examples.
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Phase 1: Build an authentic profile
Articles & activity
= Your portfolio illustrating your competencies
Publish well researched and well written articles.
If you repost, add a valuable contribution of your own.
Be careful what and when you post or like (managers, HR and LinkedIn can see your activity).
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Phase 1: Build an authentic profile
Articles & activity
= Your portfolio illustrating your competencies
Promote your achievements to build your portfolio
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Phase 1: Build an authentic profile
Interests
Follow the department you are interested in applying to.
Follow the interest groups that are most relevant in your field of interest or expertise.
All members in a group are 2nd-level contacts.
Groups that require application are more valuable.
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Phase 2: Create your initial network
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Personal Network: People that will not refuse your connection request Family
Friends
Professional Network: People that are likely to accept your connection request Current and former colleagues & supervisors
Alumni of your high school, college / university
Extended Network: People that will share their network Members of interest groups
People interested in your network
Phase 2: Create your Core Network
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Personal Network: People that will not refuse your connection request
Family
Friends
Phase 2: Create your Core Network
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Professional Network: People that are likely to accept your connection request
Current and former colleagues & supervisors
Phase 2: Create your Core Network
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Professional Network: People that are likely to accept your connection request
Current and former colleagues & supervisors
Alumni of your high school, college / university
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Phase 3: Strategically grow your Network
Target using Filters
Choose workplace (UCB department).
Choose industry.
Choose job title.
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Demo:
https://www.linkedin.com/in/frederick-t-wehrle/
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