The Strauss Group

Company Presentation | 2016

Strauss Group at a glance • A Food and Beverage company, operating in More

than 20 countries

• with a strong home base in Israel

• The world’s fourth-largest coffee company

• The US market leader in Hummus

• Strategic partnerships with companies such as

Danone, PepsiCo, Haier, Sãu Miguel

• Employs around 14,000 people world wide

• Revenues in 2015: NIS 7.6 billion

(approx. $1.97 billion)

• AA+ credit rating

• Awarded the highest Platinum+ ranking in the

Maala Israeli Sustainability Index for the 11th

consecutive year

צבע לגרפים

שטראוס

קבוצה כללי

Strauss Group Organizational Structure

Strauss Group

Strauss Israel Strauss Coffee Max Brenner PepsiCo-Strauss Dips & Spreads

Strauss Water

25.1%

Mexico

Australia

50%

Israel

66%

28%

USA

Australia

Singapore

Israel Yotvata

50%

Obela

USA

Canada

Sabra

Israel UK

China

50%

Poland

Brazil Dairy

50%

Confectionery

Salty Snacks

Salads

Yad Mordechai

20%

49%

Business Partners Network

Romania

Serbia

Russia

Ukraine

12%

Japan

Russia

Strauss Family 64.59 %

Public 35.41 %

Seoul

China

צבע לגרפים

קפה

3,273 3,312 3,355 3,701

3,939 4,039 4,144 4,128

3,982

2,688

2,933 3,018

3,154

3,760

4,143 3,999 4,012

3,660

2007 2008 2009 2010 2011 2012 2013 2014 2015

Inte

rna

tio

na

l Is

rae

l

5,961 6,246 6,373

6,855

7,699

+4.8%

+2% +7.5%

+12.3%

8,182 +6.3%

CAGR: 3.2% 8,143 -0.5% -0.0%

8,140

Compelling Growth Story Net Consolidated Sales (Million NIS)

-6.1%

7,642

צבע לגרפים

שטראוס

קבוצה כללי

Strauss Global Presence

Germany

Finland CIS

North America

Brazil Australia

Singapore

China

Japan

Israel

Serbia

Switzerland

The Netherlands Poland

England

Mexico

Romania

Ukraine Canada

Costa Rica

Cyprus

Portugal

Norway

A SPECIAL WAY

A company with

Improve the quality of life of our consumers.

Continue to grow with our strategic partners.

Develop new horizons.

Succeed through new concepts and categories.

Bring together our multi-cultural team.

A journey leading us toward the achievement

of our objectives :

The mission defines what we are here for, what is the heart and soul of the organization, our purpose – not merely our objectives, but rather what gives meaning to our Existence as a company and to our daily work.

Our mission:

creating wonders

Out of basic

צבע לגרפים

שטראוס

קבוצה כללי

A Special Way

Does Special Businesses

Strauss

Israel

Strauss in Israel

Meeting various needs | Diverse touch points | Diverse sales channels

Strauss Coffee

We took our know-how in coffee

and our consumer insights We added our entrepreneurial

spirit and our desire to

connect with people all over

the world We added our ability to locate

new markets

צבע לגרפים

קפה

Going International

1991 1994 1998 1998 2000 2001

2005 2005 2008 2009 2010 2011 2011

2012 2012 2013

Poland Romania Bulgaria Croatia Brazil Ukraine

2005

Serbia & Montenegro

Poland Brazil Russia Brazil Russia Brazil

Germany Russia Brazil

Russia

Brazil

2014 2014

Romania Brazil

2016

צבע לגרפים

קפה

Global Strauss Coffee sales Sales (NIS Millions)

1,090 1,349

1,624

2,344

2,897

3,243 3,349 3,386

3,926 4,206

3,944 3,825

3,432

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Sabra | Obela PepsiCo-Strauss | Fresh Dips & Spreads

צבע לגרפים

שטראוס

קבוצה כללי

Sabra’s sales growth annual sales

314

261

217

159

110

81

55 34 22

2013 2012 2011 2010 2009 2008 2007 2006 2005

54.5% 61.8%

47.3%

35.8%

22.2%

44.5% JV with

Frito

Lay

36.5%

20.3%

20.3%

14.6%

360

2014

1.7%

366

2015

צבע לגרפים

שטראוס

קבוצה כללי

10%

20%

3%

14% 22%

31%

Market Shares 2005-2015 Dollar Share Refrigerated Flavored Spreads

2005 2015

Sabra is the only branded hummus gaining market share

Source: IRI Reviews 12/2015

*these figures are rounded upward

63%

13%

10%

4% 7%

4% Sabra

Others

privat label

cedars

tribe

Eat Well

…and an excellence center for Obela …and an excellence center for

Sabra-Obela

Consumers are buying our category all over the world… We have started with Canada, Mexico and Australia found out that many other countries love it as well

Max Brenner

Max Brenner

Brings people

together, it makes

fun a special

pleasure

By applying a unique

engaging concept

64 Chocolate Bars

41 in Australia | 8 in Israel | 5 in the US | 1 in Seoul

2 in Singapore | 5 in Japan | 2 in Russia | 1in China

Strauss Water

Strauss’s Water Vision:

Establish a leading

global company

that supplies water solutions, brining consumers back to

using tap water

Trademarks

Strauss Water -

Over

40 8 Registered patents 1 4 Years of research

to develop the Maze Technology

40 Pending patents 1 International

quality standards 5 3

State-of-the-art research laboratory with unparalleled analytical and chemical capabilities

IP Development & Breakthrough Technologies

Strauss Water Vision & Strategy:

Breakthrough technology for safe and healthy water

Tana Water

World leader in POU appliances

Skills & capabilities

Proven residential business model

Global Markets Growth opportunity

Fragmented competition

No global leader

Leading global water brand

צבע לגרפים

שטראוס

קבוצה כללי

Strauss Water Milestones

2007

Filter

- 2009

10 approvals

Acquiring Tana Industries (Tami 4)

Primo Family

2010

Laying the groundwork for global expansion

Water Maker

Signing an Agreement with HAIER

2011

Signing a Partnership agreement with Virgin

Our product portfolio

Our product portfolio