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  • The Swiss ICT magazine for business decision makers Up to date and independent. The leading trade journal for business IT.

    01

    Media data 2017: valid from 1 January 2017

    POSITIONING ONLINE CONTACTPRINT

  • 02

    READER & CUSTOMER TESTIMONIALS | ICT IN SWITZERLAND | READERSHIP | BUSINESS IT MEDIA | NETZWOCHE

    WHAT READERS AND CUSTOMERS ARE SAYING ABOUT THE NETZWOCHE

    POSITIONING ONLINE CONTACTPRINT

    Daniel Brunner Manager IT & Security Architecture, Ruag Schweiz AG / Ruag Defence

    «I like the variety of topics covered in the printed edition of

    the ‹Netzwoche› and that the important trends in business IT

    are in-depth and presented in an easy-to-read way. As regards the ‹Netzticker›, I appreciate the fact that I can quickly and compre-

    hensively read the major IT news headlines of the day. In addition, the editorial team is on the ball

    and promptly reports on the important issues.»

    Roland Ingold Head of IT, Pax

    «I particularly appreciate the wide range of current topics covered in

    the printed edition of the ‹Netzwoche›. I am mostly interes-

    ted in IT trends, solutions and services with a high business

    value and, of course, I also like to read about the impacts of digitalisation in the various

    sectors.»

    Urs Kälin Director Sales & Marketing, Graphax

    «Graphax advertises in the printed edition of the ‹Netzwoche› because the current topics about the digita- lisation of the markets, trends and visions are presented in an attracti- ve style, offering an ideal environ- ment for our advertising. We also

    advertise in the ‹Netzticker› because it enables us to reach the right target group. The interesting editorial content of the ‹Netzticker›

    is professionally produced and the page view count and click-

    through rates on netzwoche.ch are excellent.»

    Silvia Finke PR Manager,

    Elca Informatik

    «As a Swiss company with French-Swiss roots, we are

    focussing on traditional values such as reliability, high quality

    and creative approach to problem solving. We also expect the same

    values from our partners. The ‹ICTjournal› is such a partner with whom we enjoy working closely with on regular basis, together with our colleagues ‹from the other side of the

    desk›.»

    Heinz Herren CIO and CTO, Swisscom

    «The live interview is always a very interesting part in the printed

    edition of the ‹Netzwoche›. However, I mostly read the

    Netzticker, because I prefer the digital media, where I can find

    the key facts and news from the industry and pick up the news

    that is relevant to me.»

    READER TESTIMONIALS CUSTOMER TESTIMONIALS

  • 03

    READER & CUSTOMER TESTIMONIALS | ICT IN SWITZERLAND | READERSHIP | BUSINESS IT MEDIA | NETZWOCHE

    Business IT media for decision makers PROFESSIONAL FIELD ICT AND CE: THE MAIN SECTORS

    Trade journals for the IT and CE channel

    REACH THE WHOLE SWISS IT AND CE INDUSTRY WITH NETZMEDIEN

    Netzwoche

    Das Schweizer ICT-Magazin für Business-Entscheider

    www.netzwoche.ch

    IT-Markt

    Die Info-Drehscheibe für den Schweizer IT-Channel

    www.it-markt.ch

    ICTjournal

    Le magazine suisse des technologies de l’infor- mation pour l’entreprise

    www.ictjournal.ch

    CEtoday

    Das Business-Magazin für den Schweizer Consumer-

    Electronics-Handel www.cetoday.ch

    Source prof. field ICT: ICTswitzerland/Econlab 2014 (BFS SAKE 2013)

    The main sectors Total employees: 197 600 = 100%

    The Swiss ICT core sector Total employees 70 900 = 100%

    The Swiss Consumer Electronics Sector

    36 % ICT

    70 900 people

    4 % Administration

    8400 people

    3 % Self-employed

    5600 people

    7 % Finance

    13 800 people

    3 % Wholesale 6800 people

    3 % Retail

    5200 people

    5 % Consulting 9700 people

    69 % Providers 49 000 people

    14% IT-Hardware 9800 people

    17 % Telecom 12 100 people

    Total employees approx. 12 500

    Number of companies approx. 2500

    Number of companies approx. 16 000

    3 % Education

    6000 people

    36 % Other

    71 300 people

    POSITIONING ONLINE CONTACTPRINT

  • 04

    READER & CUSTOMER TESTIMONIALS | ICT IN SWITZERLAND | READERSHIP | BUSINESS IT MEDIA | NETZWOCHE

    PROFESSIONAL FIELD ICT: PROFESSIONAL FUNCTIONS

    REACH THE WHOLE SWISS IT AND CE INDUSTRY WITH NETZMEDIEN

    ICT executives 12% 24 100 people

    Software developers / analysts 60% 119 400 people: software developpers 30%; IT genera- lists 15%; systems analysts 8%; databank and network specislists 3%; application programmers 2%; web and multimedia developers 2%

    Infrastructure engineers 17% 33 700 people: user support 5%; operation of IT infrastructure 4%; telecom infrastructure 5%; telecom/electronic engineers 3%

    Graphic & multimedia designers 8% 16 400 people

    Other ICT employees 2% 4100 people

    Source: ICTswitzerland/Econlab 2014 (BFS SAKE 2013) Source: ICTswitzerland/Econlab 2014 (BFS SAKE 2013)

    Professional field ICT: professional functions Total employees: 197 600 = 100%

    Employees ICT by level of education Total employees: 197 600 = 100%

    Employees ICT by work location Total employees: 197 600 = 100%

    Basic vocational education

    Other diplomas

    Higher education

    degree

    Higher vocational education

    ICT Switzerland

    197 600 4,4%

    67 600 7.3 %

    31 600 4,0%

    22500 3,9%

    39 900 4,1%

    15300 3,4% 17000

    2,8%

    4100 2,5%

    POSITIONING ONLINE CONTACTPRINT

    Business IT media for decision makers

    Trade journals for the IT and CE channel

    Netzwoche

    Das Schweizer ICT-Magazin für Business-Entscheider

    www.netzwoche.ch

    IT-Markt

    Die Info-Drehscheibe für den Schweizer IT-Channel

    www.it-markt.ch

    ICTjournal

    Le magazine suisse des technologies de l’infor- mation pour l’entreprise

    www.ictjournal.ch

    CEtoday

    Das Business-Magazin für den Schweizer Consumer-

    Electronics-Handel www.cetoday.ch

  • 05

    READER & CUSTOMER TESTIMONIALS | ICT IN SWITZERLAND | READERSHIP | BUSINESS IT MEDIA | NETZWOCHE

    READERSHIP NETZWOCHE

    POSITIONING ONLINE CONTACTPRINT

    CIO/IT Manager Network/Telecom Manager

    CEO Software Development

    Manager Micro Systems Manager

    Internet Responsible PBX Responsible

    CFO ERP Responsible

    Marketing Manager Security Responsible IT Strategy Manager

    Data Centre Manager IT Infrastructure Manager

    Storage Responsible Sales Manager

    Project Manager Process Manager

    Other

    Information technology Public Admin./Health/Education

    Trade Services

    Mechanical engineering Banks/Saving banks

    Chemical industry Insurances

    Electr. Machines & Equipment Public Transportation/Transport

    Construction industry Energy, Water, Services

    Metallurgy/Steel industry Food industry

    Printers/Publishers Timber/Paper industry

    Car, plane, train manufacturers Textile industry

    up to 9 employees (micro companies)

    10 to 49 employees (small companies)

    50 to 249 employees (medium-sized companies)

    250 or more employees (large companies)

    CEO CIO/IT Manager, Strategy Manager

    CFO/ERP Responsible Division Manager Project Manager

    SECTORS

    COMPANY SIZE – NUMBER OF EMPLOYEES IN CH

    FUNCTIONS

    MANAGEMENT FUNCTION

    23.4% 15.6%

    10.1% 9.8%

    7.3% 5.0%

    4.0% 3.9% 3.3% 3.3% 2.9% 2.5% 2.5% 1.8% 1.4% 1.2% 0.9% 0.9%

    29.0% 9.4%

    8.3% 7.6%

    5.5% 4.4% 4.3% 3.9% 3.4% 3.3% 3.3% 2.9% 2.9% 2.7% 2.4% 2.2%

    1.2% 0.8%

    2.6%

    1.1%

    9.7%

    39.5%

    49.7%

    8.3% 31.9%

    7.4% 51.3%

    1.2%

    Source: Suscriber analysis, status as of August 2016

  • 06

    READER & CUSTOMER TESTIMONIALS | ICT IN SWITZERLAND | READERSHIP | BUSINESS IT MEDIA | NETZWOCHE

    *based on 6 readers per copy and a circulation of 5000 copies *based on 6 readers per copy and a circulation of 10 000 copies

    REACH THE MANAGERS AND DECISION MAKERS THROUGHOUT SWITZERLAND WITH OUR BUSINESS IT MEDIA

    Please ask for our special media data at info@netzmedien.ch or phone +41 44 355 63 63

    FRENCH SPEAKING SWITZERLAND:

    Le magazine suisse des technologies de l’information pour l’entreprise

    Target group: CIOs, CEOs, divisional managers and heads of department, consultants in the companies of all sectors within Swiss French region

    Swiss ICT Yearbook

    The yearbook from ICT Switzerland is the main directory of leading IT providers

    Digital Tranformation

    How the digitalisa- tion is changing the economy

    IT for Health

    IT in public health – for all healthcare providers as well as for all political and institutional players

    Netzwoche topic supplements

    Would you like to position your company in the right area of interest? Then please contact us at info@netzmedien.ch or phone +41 44 355 63 63.

    GERMAN S

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