the tag alliances™ fall international conference - …...3 strategy(and(governance(competetive +...

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1 THE TAG ALLIANCES™ Fall International Conference - October 21-23, 2013 TM TIAG Fall Conference, Munich Panel Discussion Op:mizing Your Prac:ce: How to Improve the Quality of Your Firm’s Work Product 22 nd October 2013 Topic Time (minute s) Member Content Introduction 5 Dr. Kay Jess (GGV, Germany) - Topic - Panel members Strategy & Governance 15 Dr. Kay Jess - Project plan - Partner interviews - Portfolio analysis - Management structure and organization - Strategy teams Country Standards 10 Wynke Möller (Witlox, Netherlands) - Standards in the Netherlands Software 10 Norman Posner (Samet & Company, USA) - US Standards, esp. implementation of software XCM Country Standards 10 Eric Pritsch - German Standards Country Standards 10 Kurt Baker (ESV, Australia) - Australian Standards Final words 5 Dr. Kay Jess, Wynke Möller, Norman Posner, Eric Pritsch, Kurt Baker AGENDA

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Page 1: THE TAG ALLIANCES™ Fall International Conference - …...3 Strategy(and(Governance(competetive + position + - market s 4d 3 1 4f 2 5 IST 2012 12.550.000 € competetive position

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T H E TA G A L L I A N C E S ™Fall International Conference - October 21-23, 2013

TM

 TIAG    

Fall  Conference,  Munich  Panel  Discussion  

 Op:mizing  Your  Prac:ce:  How  to  Improve  the  Quality  of  Your  Firm’s  

Work  Product    

   

22nd  October  2013  

Topic Time (minute

s)

Member Content

Introduction 5 Dr. Kay Jess (GGV, Germany) - Topic - Panel members

Strategy & Governance

15 Dr. Kay Jess - Project plan - Partner interviews - Portfolio analysis - Management structure and organization - Strategy teams

Country Standards

10 Wynke Möller (Witlox, Netherlands)

- Standards in the Netherlands

Software 10 Norman Posner (Samet & Company, USA)

- US Standards, esp. implementation of software XCM

Country Standards

10 Eric Pritsch - German Standards

Country Standards

10 Kurt Baker (ESV, Australia) - Australian Standards

Final words 5 Dr. Kay Jess, Wynke Möller, Norman Posner, Eric Pritsch, Kurt Baker

AGENDA  

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Introduc:on  

Goal  of  quality    High  quality  work  product    §  Constantly  §  Across  all  service  areas  and  level  of  experience    

Strategy    Requirements    §  Business  sense  §  Understanding  of  people    

initial position, expectations and ideas from the partners for the project

single partner interviews in the 3

offices 5th, 11th, 19th Feb 2013

guiding principle: vision / mission segmentation of markets and activities

meeting of the mana-gement committee 12th-13th Feb 2013

definition & analysis of businesses workshop strategy

team 18th- 20th March 2013

workshop strategy team

strategies of business fields requirements of resources and processes

10th -12th Apr 2013

analysis of resources & business processes workshop strategy

team 18th-19th June 2013

workshop strategy team strategic action plans

9th-10th Oct 2013

Strategy  &  Governance  

meeting of the mana-gement committee general strategy and structure

27th-28th Aug 2013

23rd Nov 2013 workshop strategy team presentation of the results

Project Plan

-­‐4-­‐  

Averages of the 3 GGV offices: H=Hamburg, F=Frankfurt, P=Paris

1:  high  human  competence  –  low  human  competence  :  5  

1:  innovaJve  -­‐    lacking  in  ideas  :  5  

1:  leader  -­‐  follower  :  5  

1:  flexible  -­‐  unflexible  :  5  

1:  serious  -­‐  unserious  :  5  

1:  young  -­‐  old  :  5  

1:  successful  –  unsuccessful  :  5  

1:  clear  objecJves  –  no  objecJves  :  5  

1:  well  organized  –  not  organized  :  5  1:  reliable  -­‐  unreliable  :  5  

1:  upscale  –  low-­‐priced  :  5  

1:  strong  service-­‐orientaJon  –            low  service-­‐orientaJon  :  5  

                         1:  high  consultancy  level  -­‐                                      low  consultancy  level:  5  

                         1:  wide  service  range  -­‐                                        small  service  range  :  5  

                         1:  high  level  of  experJse  -­‐                                        low  level  of  experJse  :  5  

Strategy  &  Governance  

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Strategy  and  Governance  

competetive position

+

- +

mar

ket a

ttrac

tiven

ess

3 4d 1

4f

2

5

IST 2012

12.550.000 €

competetive position

+

- +

mar

ket a

ttrac

tiven

ess

1

target value 2018

20.000.000 €

2

4

3

5

actual value 2012

1 – ongoing consulting 2 - projects

3 – actual: consulting GER/FR

target: consulting GER/FR + new country packages

4 – acutal : properties, fonds (GER/FR)

target: property fonds (GER) 5 non profit, foundations

Portfolio Analysis

Strategy  and  Governance  

u Board  of  partners:    l Governing  body,  approves  strategy  and  business  plan.  

u Management  commiPee:    l Develops  strategy  and  business  plan  l Leads  business  on  basis  of  internal  rules  (made  by  the  board)  

u CommiPees  (some  only  temporarily)  l strategy  l profit  distribuBon  l accounBng  l  liquidity  

Management committee

Board of partners

Ongoing consulting

Fond

s &

pro

perti

es

Operations

partners make returns and get customers

The partners are responsible for the „operations“, in a dynamic organisation which:

•  builds up an image

•  generates high returns

supp

ort

Team

 leader

IFR

S

rede

velo

pmen

t &

rest

ruct

urin

g

Projects

M &

A

Internat. Beratung

GE

R /

FR

GU

S

US

A.

Non

Pro

fit O

rgan

izat

ions

optim

izat

ion

& d

esig

n

BU 1 BU 2 BU 3 BU 4 BU 5

Management Structure & Organisation

Strategy  and  Governance  

u  Teams  +  Team  leader:  (across  locaBons)  l brings  the  business  unit  (BU)  forward  together  with  the  team  and  reach  qualitaBve  und  quanBtaBve  objecBves.  

u  Support-­‐experts  and  support  funcBons:  (across  locaBons)  l Experts  per  ressort  ,  „Inhouse"  or  "Outsourced"  l Experts  take  responsibility  for  their  units  (authorized  to  make  decisions)  

l Support  funcBons  across  locaBons:  Controlling,  IT,  MarkeBng,  Human  Ressources  

Exp

ert

IT E

xper

t C

ontro

lling

E

xper

t M

arke

ting

Exp

ert

H.R

.

employees

office Frankfurt

employees

office Hamburg

employees

office Paris Sup

port

Func

tions

Team

s  und

 Team

leite

r

BU

1

BU

2

BU

3

BU

4

BU

5

OPERATIONS

MK

IT

HR

CO

MK

IT

HR

CO

MK

IT

HR

CO

Par

tner

Par

tner

Par

tner

Par

tner

Management Structure & Organisation

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Strategy  and  Governance  

Strategy Teams

Quality  a  set  of  standards    

or  a  mind  set?  

3,470,00

0,000  hi

ts  on  Go

ogle  

Standards  in  the  Netherlands  

Standards  in  the  Netherlands  

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RegulaBon/law:  ü  VGC  ü  NV  COS  ü  RJ  (Dutch  GAAP)  ü  Audit  procedures  ü  (conBnuing)  EducaBon  (40  hours  a  year)  

Standards  in  the  Netherlands  

VGC:  (De  Verordening  GedragsCode  =  Code  of  ethics,  Code  of  conduct)  ü  Integrity  ü  ObjecBvity  ü  Competency  and  accuracy  ü  DescreBon  ü  Professional  conduct  

Ø  Principle  based  audit  advisory

compilaBon  

tax/legal  

others

board >50% CPA

VGC  

Standards  in  the  Netherlands  

NV  COS:  (Nadere  Voorschrieen,  Controle-­‐  en  Overige  Standaarden  =  Dutch  Standards  on  AudiBng)  

ü  Based  on  internaBonal  standards  ü  Rules  for  audiBng,  compilaBon,  etc  

Standards  in  the  Netherlands  

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Audit:  ü  Permit  ü Monitoring  by  the  AFM:  Authority  Financial  Markets  ü  Compliance  officer  required  

Standards  in  the  Netherlands  

Training Coaching

Communicating Cooperating Discussing

Standards  in  the  Netherlands  

Today’s  Agenda  

       

IntroducBon  to  Workflow  AutomaBon  

       

     

   

   

Bill  Hamrock  Director  of  Business  Development  

781-­‐348-­‐9883  [email protected]  

   

   

www.xcmsoluBons.com  Twioer:  @XCM_SoluBons  

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Today’s  Agenda  

       

Group  Demographics          

     

   

   

Types  of  Firms  

   Sole  Prac  

   MulB  Partner  

   MulB  Office  

 

Working  less  papered  

   Scanning  

   Digital  review  

   MulB  Monitors  

 

 

What  is  Workflow?  •  The  process  that  allows  you  to  get  things  done  

•  The  system(s)  that  you  developed  to  track  the  progress  of  your  processes  

•  The  controls  that  allow  you  to  maintain  compliance  over  your  policies  

•  The  reporBng  that  allows  you  to  manage  people,  process  and  deliverables  

•  The  tool  that  allows  you  to  manage  your  desk,  your  client,  your  book  of  business,  your  firm  

•  The  mechanism  you  created  to  communicate    inside  and  outside  your  firm  

 

Today’s  reality  Mul:ple  Control  Points    Rou:ng  Sheet  (Paper/Electronic)    Physical  Folder    Hand  wriRen  notes/PDF/Word    Excel,  Excel  &  more  Excel    Outlook  Calendar    Email    Engagement  Binders    Document  Management    Checklists  &  Signoffs    Project  Tracking  &  Due  Date  Systems  

Weekly  Staff  Mee:ngs    

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How  much  Bme  is  spent  determining…  

•  Who…  •  What…  •  Where…  •  Why…  •  When…  

Reduce  Non-­‐Billable  AcBviBes  

PROFITS  

INCREMENTAL  TIME  SAVINGS  

What  is  your  realiza/on  rate?  

Workflow  is  what  you  do  all  day,  everyday  •  Improve  Efficiency  &  Profitability  

ü  Workflow  AutomaBon  Saves  YOU  Time  on  every  project  

ü  Eliminate  and/or  streamline  manual  and  redundant  processes  

ü  Standardize  Process  –  One  Firm  •  Visibility  and  Accountability  

ü  Centralized,  Real  Time  InformaBon  Management  ü  Automated  Task  Movement    &  Tracking  ü  Automated  Tickler  System  for  all  Users  ü  Beoer  Firm  Metrics  ü  Workload  Balance  /  resource  share  

•  Improves  Client  Service  ü  Single  Point  of  Control  for  clients  –  real  Bme  info  

for  all  pracBce  areas  

•  Automates  Compliance  Policies    ü  Don’t  miss  Deadlines  ü  Drives  Internal  Controls  ü  Mirror  Your  ExisBng  Process  

   

PROCESS  VS.  PRODUCTION  

How  many  tools  to  manage…  

Workflow  SoUware  

INFORMATION  MANGEMENT  

SCHEDULING  /  UTILIZATION   TRANSPARENCY  

TRACKING  TASK  MOVEMENT  

COMPLIANCE  

ACCOUNTABILITY  

TIMELY  COMMUNICATION  

ONE  PROCESS  =  ONE  FIRM  

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Impact  to  Firm  20  people  X  10  Minutes  ProducBvity  per  Day  200  Minutes  per  day  /  60  Minutes  3.33  Hours  per  day  X  250  Days  833.33  Hours  of  Produc:vity  per  Year  OR  .5  FTE  for  every  10  minutes  of  produc:vity  

QUOTES  –  NEW  WF  CLIENTS  2013  •  We  saw  a  significant  reducBon  in  the  wasted  Bme  spent  

running  around  the  building  trying  to  figure  out  who  had  a  return.    Widespread  agreement  on  this  among  partners,  execuBve  assistants  and  tax  staff.    We  also  used  it  to  effecBvely  monitor  and  shie  workloads  so  our  returns  kept  moving  through  the  system.    We  heard  a  lot  of  stories  about  firms  saying  what  a  rough  tax  season  they  had,  but  we  had  our  best  season  ever  and  XCM  definitely  contributed  to  that.  There  is  complete  agreement  in  our  firm  that  it  is  a  great  tool  and  that  we’ll  benefit  even  more  in  year  2.  –  COO  90  person  firm  in  mid-­‐west  

QUOTES  –  NEW  WF  CLIENTS  2013  •  For  our  firm  the  first  year  was  certainly  a  success  and  we  sBll  have  more  to  

learn  as  we  conBnue  with  XCM.    The  ROI  for  us  was  the  Bme  savings  by  using  XCM  to  track  each  project  through  the  office.    It  is  hard  to  measure,  but  there  were  many  Bmes  that  I  was  out  of  the  office  and  used  XCM  to  track  what  was  on  my  desk,  so  I  knew  if  I  had  to  come  in  early  the  next  day  to  get  tax  returns  reviewed  or  if  I  had  clients  contacBng  me,  I  could  easily  see  where  a  return  was  in  the  process.    I  would  esBmate  that  we  saved  a  few  hours  a  week  per  person,  maybe  in  the  5%  to  7%  of  our  Bme  savings.      So  that  mulBplied  by  our  cost  would  be  actual  dollars  saved.    You  could  also  say  that  it  was  more  Bme  that  we  had  to  spend  on  billable  tasks,  so  that  amount  Bmes  our  billable  rate  would  yield  more  revenues.      We  have  not  made  an  effort  to  actually  try  and  calculate  the  numbers,  as  we  don’t  feel  we  need  to  spend  Bme  on  this.    We  know  we  experienced  the  value  which  is  what  maoers  most  to  us.    

   –  Partner  45  person  firm  in  Capital  region  

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QUOTES  –  NEW  WF  CLIENTS  2013  •  "I  know  that  many  firms  said  this  past  tax  season  was  one  of  the  worst  in  memory.  To  be  honest,  because  of  the  efficiency  we  were  able  to  realize  with  XCM,  we  had  a  great  tax  season.  In  fact,  I  felt  like  we  could  have  done  even  more  work  this  year.  I  am  ramping  up  markeBng  this  summer  to  help  us  bring  in  more  clients  that  we  can  assist.“    – MP  12  person  firm  in  Capital  region  

Digital  RouBng  Sheet  

Virtual  Folder  –  Beyond  Tracking!!  • Knowledge  Management  –  centralized  capture  of  quesBons,  review  points  &  standing  instrucBons  • Automated  Due  Date  system  &  Monitoring  ;  Extension  Tracking  • Mapped  workflow  processes  by  task  type  • Link  to  3rd  party  soluBons  and  on-­‐line  resources  • Firm  Specific  sign-­‐offs  by  task  type  • Standardized  Milestones  (Checklists)  by  task  type  • Automated  audit  history  of  task  movement  • Centralized  Assembly  InstrucBons  and  Shipping  History  • Automated  Checks  &  Balances  to  miBgate  risk  and  liability  • Resource  AllocaBon    • Calendar  based  scheduling  • Real  Bme  access  to  the  informaBon  important  to  team  members  on  demand  

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Digital  Ticklers  /  Virtual  Desktop  

Robust  Search  

QuesBons  to  address  •  Flexibility  –  Is  WF  designed  for  all  pracBce  areas?  •  Firm  Wide  SoluBon  –  Will  all  levels  in  Firm  access  WF?  •  Ease  of  Use  –  Will  all  levels  actually  use  WF?  •  CustomizaBon  –  Can  you  add  your  secret  sauce?  •  Ease  of  Mind  –  What  controls  allow  firm  to  let  go  of  old  process?  •  Ease  of  Set  up  –  What  does  implementaBon  entail  and  resources  required?  •  ImplementaBon  Timeline  –  What  is  realisBc  Bmeline  to  go  live?  •  Training  –  How  is  training  performed  /  how  long  is  training  session?  •  Technology  –  What  are  system  requirements?  Cloud?  IntegraBon?  •  Enhancements  –  How  are  enhancements  deployed?  •  Support  -­‐  What  is  your  support  structure?  •  References  –  Can  we  talk  to  similar  firm?  

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The  Payoff  •  Create  efficiency  in  prac:ce  –  make  more  money  •  Improve  compliance  monitoring  /  reduce  risk  •  Improve  client  service  •  Improve  ability  to  aRract  new  employees  •  Improve  employee  reten:on  •  Make  prac:ce  more  aRrac:ve  to  merge  /  sell  

Looking  ahead…  •  Be  prepared  to  invest  in  soluBon  (hard  dollars  and  soe  dollars)  •  Be  prepared  for  a  liole  data  clean  up  •  Be  prepared  to  champion  the  decision    •  Be  prepared  to  embrace  change  to  pracBce/rethink  the  “SALY”  principle  •  Be  prepared  to  counteract  the  fear  of  change  •  Be  prepared  to  fight  resistance  to  change  •  Be  prepared  to  accommodate  technology  averse  partner(s)  in  year  1  •  Be  prepared  to  manage  informaBon  differently  •  Be  prepared  to  revisit  your  processes  more  frequently  •  Be  prepared  to  see  ROI  increase  year  over  year  

How  would  you  advise  this  client?  

VS.  

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 QuesJons?  

Learn more about how XCM can automate all your processes for completing work

Call 1-781-356-5152. Or, visit cpa.com/workflow

   

German  Standards  

This  is  GGV:    •  German  /  French  pracBce  •  3  locaBons  (Frankfurt,  Hamburg,  Paris)  •  70  Professionals  /  22  Partners    •  Business  Areas              Laywers,  Tax  Advisor,  Auditors,  Notary    

German  Standards  

Quality  Aspects:    •  Fulfilling  High  Professional  Services  •  Providing  High  Quality  Service  

•  People  Business  •  Quality  Guideline  •  Tools  &  Equipment                  

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German  Standards  

Tools  &  Equipment:    •  Audit  Handbook  -  Structure  for  Audit  Services    •  Soeware  Tools  -  Central  Soeware  (CAS-­‐Soeware)  o  All  clients  (basis  for  conflict  check  of  new  engagements)  o  Document  Management  System    •  Online  Tools  -  actual  developments,  commentaries,  samples,  etc.    

German  Standards  

Audit  Handbook    •  Overview  -  Audit  Engagement  (e.  g.  engagement  leoer)  -  Audit  Process  (e.  g.  audit  checklists)  -  Audit  Quality  (e.  g.  Internal  office  review)    

•  Annually  revised  -  New  ISA  Standards  -  New  German  Audit  Standards  

Thank  you  for  your  aoenBon!