the technologies behind

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E – BUSINESS – THE TECHNOLOGIES BEHIND Eva Rakovská Department of Aplied Informatics, Faculty of Business Informatics, University of Economics in Bratislava, Slovakia [email protected]

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E – BUSINESS –THE

TECHNOLOGIES BEHIND

Eva Rakovská

Department of Aplied Informatics,

Faculty of Business Informatics, University of Economics in Bratislava,

Slovakia

[email protected]

15.04.2023Eva Rakovská 2

E-BUSINESS „E-business (electronic business) is the conduct of

business processes on the Internet. These electronic business processes include buying and selling products, supplies and services; servicing customers; processing payments; managing production control; collaborating with business partners; sharing information; running automated employee services; recruiting; and more.“(citation Margaret Rouse)

„E-business can comprise a range of functions and services, ranging from the development of intranets and extranets to e-service, the provision of services and tasks over the Internet by application service providers.“ (citation Margaret Rouse)

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BUSINESS PROCESSES Hammer & Champy’s (1993) ”...a collection

of activities that takes one or more kinds of input and creates an output that is of value to the customer.”

Rummler & Brache (1995)”...a business process is a series of steps designed to produce a product or service.“

Davenport (1993)”a structured, measured set of activities designed to produce a specific output for a particular customer or market. It implies a strong emphasis on how work is done within an organization, in contrast to a product focus’s emphasis on what.“

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BUSINESS PROCESSES ON WEB ENVIRONMENT Data+knowledge= information Information in action=knowledge Data (affects the business – describes the

environment of business internal and external) Data management

Knowledge (driver of business process, dynamic operators of business)

Knowledge has impact on business environment and produces new data, that means changes the enviroment of business (as an operators in AI)

Knowledge management in web space

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DATA MANAGEMENT IN BUSINESS Data management is a set of activities

related to manage data to valuable resource „Data management is a general term that

covers a broad range of data applications“ (http://www.techterms.com)

Three basic activities: data design, data storage, data security

Topics in data management: Data governance, Data Architecture, Analysis and Design, Data quality management, Data security management, Database management, Meta Data management, BI management, Contact data management etc.

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DATA MAGEMENT IN E-BUSINESS (ORACLE E-BUSINESS SUITE)

An Oracle Whitepaper, April 2011, Achieving a Superior Ownership Experience in Manageability and Quality for Oracle E-Business Suite

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PERFORMANCE ANALYSIS Three steps:

data collection, data transformation, and data visualization =

Web metrics Web analytics Web statistics

Data collection from web sites Measure user interaction with websites or

web applications Measure user interaction with applications

(Android etc.) Measure user interaction in any environment

with this low-level protocol

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INTELLIGENT WEB-BASED BUSINESS

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WEB INTELLIGENCE FOR WEB-BASED BUSINESS AND RELATED TOPICS

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TECHNOLOGIES FOR KM ON WEB

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WEB INTELLIGENCE „Web intelligence is a combination of

digital analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions.“ (Ryan Boudreaux)

Web intelligence is an application of Artificial Intelligence on the web in order to create adaptive web sites

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WISDOM WEB ENVIRONMENT (AS A SPACE)

Wisdom Web has fundamental capabilitiesThe automatic Web supportSemanticsMeta-knowledgePlanningPersonalizationA sense of humor

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D-BUSINESS (DIGITAL BUSINESS) „Individually and collectively, technologies

such as social media, cloud, mobile, big data, digital marketing and cybersecurity are fueling the creation of innovative business models that are enabling new sources of revenue, expense management, risk management and security.“ (Harvey Koeppel)

IT and business professionals must now embrace the idea that these technologies are fueling a transformational shift in the relationship between business and IT. (Harvey Koeppel)

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THANKS FOR ATTENTION!

[email protected]