the ten hottest strategies for internet marketing
DESCRIPTION
Discover top affiliate trends, what's working for business, how to build your personal brand. Explore the best Web 2.0 tools, social media, conversion, long tail, video, podcasts and virtual worlds.TRANSCRIPT
![Page 1: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/1.jpg)
The Ten Hottest Strategies for Internet Marketing
Jay Berkowitz, CEO Ten Golden Rules.com
![Page 2: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/2.jpg)
Objectives
1. What’s working for business 2. Explore the leading Social Media tools3. How to build your personal brand 4. Discover top affiliate trends5. Advanced Tips and Tricks6. Recession Busters7. New tools like Twitter, OOvOO, Qik8. My favorite new internet marketing tool 9. Be a part of a live podcast recording Free $100 Yahoo Pay Per Click Win a Free Consultation
![Page 3: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/3.jpg)
Poll
Have a blog?Have posted on another blogHave read blogMySpace, Facebook, LinkedInHave a Google AdWords accountHave their own Video castHave their own PodcastHave listened to a podcast?Have uploaded a Youtube videoTwitter, QikHave an Avatar, an Island?
![Page 4: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/4.jpg)
![Page 5: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/5.jpg)
![Page 6: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/6.jpg)
![Page 7: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/7.jpg)
![Page 8: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/8.jpg)
Strategy #1Micro Communications
![Page 9: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/9.jpg)
![Page 10: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/10.jpg)
![Page 11: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/11.jpg)
![Page 12: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/12.jpg)
![Page 13: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/13.jpg)
![Page 14: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/14.jpg)
![Page 15: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/15.jpg)
Trend #1 Micro Communications
The Players:
Twitter, YouTube, Blog Subscriptions
Sites to Watch:
Qik, Seesmic
Business Applications:
YouTube Product Videos, Subscriptions, Twitter for Business
Advanced Strategies:
Viral Traffic, Build your personal subscriptions!
![Page 16: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/16.jpg)
Strategy #2Reviews and Recommendations
“As user generated content goes, this is my number one recommendation in eCommerce right now. Can't live with it, can't live without it, might as well love and learn from what real people have to say about your products, data and experience. Fall in love with their honesty, frustration and just plain real-ness. My favorite player: Bazaarvoice.”
Sonia Meisenheimer
![Page 17: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/17.jpg)
![Page 18: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/18.jpg)
![Page 19: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/19.jpg)
![Page 20: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/20.jpg)
![Page 21: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/21.jpg)
![Page 22: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/22.jpg)
![Page 23: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/23.jpg)
![Page 24: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/24.jpg)
Trend #2 Reviews and Recommendations
The Players:TripAdvisor, Google, CNET, AmazonSites to Watch:Yelp!, Angie’s List
Business Applications:Ask for Ratings, Get Listed, Maps,
SO-SO-RO-BO
Advanced Strategies:Build great products, Great Customer Service,
Community Ratings is theProduct
![Page 25: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/25.jpg)
Strategy #3Customer Service is the new
Marketing Department
![Page 26: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/26.jpg)
![Page 27: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/27.jpg)
![Page 28: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/28.jpg)
![Page 29: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/29.jpg)
http://www.youtube.com/watch?v=UdULhkh6yeA
![Page 30: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/30.jpg)
![Page 31: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/31.jpg)
![Page 32: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/32.jpg)
![Page 33: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/33.jpg)
![Page 34: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/34.jpg)
![Page 35: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/35.jpg)
![Page 36: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/36.jpg)
![Page 37: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/37.jpg)
![Page 38: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/38.jpg)
![Page 39: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/39.jpg)
Trend #3 Customer Service is the New Marketing Department
The Players:
Richard at Dell, Amazon, Zappos
Sites to Watch:
Technorati, Blog Search, Apple
Business Applications:
Monitor your Brand Message, Join the Conversation
Advanced Strategies:
Be Genuine. Be Transparent. Experiment.
![Page 40: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/40.jpg)
Strategy #4Personal Branding
![Page 41: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/41.jpg)
![Page 42: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/42.jpg)
![Page 43: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/43.jpg)
![Page 44: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/44.jpg)
![Page 45: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/45.jpg)
http://www.youtube.com/watch?v=8tS4OWiozmw
![Page 46: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/46.jpg)
Web 2.0 The Machine is US/ing US
![Page 47: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/47.jpg)
![Page 48: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/48.jpg)
![Page 49: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/49.jpg)
![Page 50: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/50.jpg)
![Page 51: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/51.jpg)
![Page 52: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/52.jpg)
![Page 53: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/53.jpg)
![Page 54: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/54.jpg)
![Page 55: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/55.jpg)
Trend #4 Personal Branding
The Players:
Blogs, Twitter, You Tube, Facebook, LinkedIn
Sites to Watch:
Friend Feed
Business Applications:
LinkedIn, Facebook Groups, Video
Advanced Strategies:
Facebook Pages, YouTube Channels
![Page 56: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/56.jpg)
Strategy #5Great Content
“What has remained constant is that producing many pages (on and off-site) of keyword-rich quality content which point back to your online conversion point continues to reign as the one fundamental, non-negotiable element in any online marketing strategy.” Joe Beaulaurier
“No list like this would be complete without some ‘shout-out’ to content -- dynamic, updated, relevant, informative (as opposed to in-your-face sales) content. Allison Nazarian
![Page 57: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/57.jpg)
SSeeaarrcchh
™™
![Page 58: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/58.jpg)
110000BBiilllliioonn
![Page 59: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/59.jpg)
6688%%
![Page 60: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/60.jpg)
851 851 emailemail marketingmarketing
1,4451,445 internet internet marketingmarketing
338338 increase increase website trafficwebsite traffic51 email marketing 51 email marketing business listsbusiness lists 43 business 43 business email email
marketing marketing 3838 opt in opt in emailemail list list marketingmarketing
![Page 61: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/61.jpg)
‘internet marketing presentation’
Pay-Per-Click Search ‘Advertising’
![Page 62: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/62.jpg)
Free Search “PR”‘Natural’ or ‘Organic’
What % Prefer Left Side?
![Page 63: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/63.jpg)
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
![Page 64: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/64.jpg)
Keyword Research - Searches
![Page 65: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/65.jpg)
Keyword Research - Index
![Page 66: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/66.jpg)
How many links TO a site
TenGoldenRules has 4,979 Links TO
the site
![Page 67: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/67.jpg)
Link PopularityLink Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site.
The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.
![Page 68: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/68.jpg)
TenGoldenRules.com Meta tags match content
![Page 69: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/69.jpg)
GUS – Google Universal Search, add video, images
![Page 70: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/70.jpg)
GUS – Google Universal Search
![Page 71: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/71.jpg)
![Page 72: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/72.jpg)
Squidoo Lens
![Page 73: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/73.jpg)
Trend #5 Great Content
The Players:Google, WordTracker, KeywordDiscovery
Sites to Watch:GUS/Blended Search
Business Applications:1. Words on the Page2. Links TO your Site3. MetaTags and Code
Advanced Strategies:An Apple a Day, Video Content, Social Media
Content, Second Click
![Page 74: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/74.jpg)
Strategy #6Everybody is Famous…
![Page 75: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/75.jpg)
![Page 76: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/76.jpg)
![Page 77: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/77.jpg)
Is there anyone in the audience who wishes they had more time to learn cool new things? Opportunity to have an ‘aha’ moment
4-5 times a week Learn new tricks and tips before your
competitors I love this!
# 6 – Poll
![Page 78: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/78.jpg)
![Page 79: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/79.jpg)
Podcast.TenGoldenRules.com
![Page 80: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/80.jpg)
Weekly 1 hour podcasts subscribe on iTunesRadio style show… where you want it… when you
want it. At work, on the treadmill, on the commute‘Tipping Point’ great relevant content, enjoyable
styleInterviews: Steve Krug “Don’t Make Me Think”,
Google’s Matt Cutts, Avinash Kaushik, Jeremy Palmer, James Martell
Amazing community response
Podcasts
![Page 81: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/81.jpg)
Blogger – Live in 8 minutes!
![Page 82: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/82.jpg)
Blogger – Live in 8 minutes!
Subscriptions and feeds
![Page 83: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/83.jpg)
Feedburner Stats
Subscribers to the blog – Marketing direct to the desktop!
![Page 84: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/84.jpg)
Trend #6 Everybody is Famous
The Players:
iTunes, Blogger, WordPress, PodioBooks
Sites to Watch:
iTunes Video
Business Applications:
You Are What You Publish, Blog 3-4 times per week, set schedule, 10GR Podcast 13
Advanced Strategies:
Podcasts, Conferences
![Page 85: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/85.jpg)
Strategy #7Open Architecture and
Widgets
![Page 86: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/86.jpg)
![Page 87: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/87.jpg)
![Page 88: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/88.jpg)
![Page 89: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/89.jpg)
![Page 90: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/90.jpg)
![Page 91: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/91.jpg)
![Page 92: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/92.jpg)
Trend #7 Open Architecture / Widgets
The Players:
Linux, MAC, Facebook, Amazon, eBay,
Sites to Watch:
Widgetbox, iPhone
Business Applications:
Create a Widget – straight to the desktop
Advanced Strategies:
Facebook Applications, Striaght to the iPhone
![Page 93: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/93.jpg)
Strategy #8Payments
“Payments is the new marketing channel. Look at the promotions provided by the new and existing alternative payment providers and how they are helping to drive sales for many ecommerce companies.”
Mark Evans
![Page 94: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/94.jpg)
![Page 95: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/95.jpg)
![Page 96: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/96.jpg)
![Page 97: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/97.jpg)
![Page 98: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/98.jpg)
![Page 99: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/99.jpg)
![Page 100: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/100.jpg)
![Page 101: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/101.jpg)
![Page 102: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/102.jpg)
![Page 103: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/103.jpg)
![Page 104: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/104.jpg)
Trend #8 Payments
The Players:
PayPal, Bill Me Later, Amazon,
Sites to Watch:
Bill Me Later, National Payment Card, Google Checkout
Business Applications:
Trust, Easy, Familiarity
Advanced Strategies:
Test for conversion
![Page 105: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/105.jpg)
#9 The World is Flat
![Page 106: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/106.jpg)
Think of a Paradigm Shift as a change from one way of thinking to another. It's a revolution, a transformation, a sort of metamorphosis. It just does not happen, but rather it is driven by agents of change
http://www.taketheleap.com
#9 The World is Flat
![Page 107: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/107.jpg)
Old Model of PR Success
![Page 108: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/108.jpg)
Old Model of PR Success
New Model of PR Success
![Page 109: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/109.jpg)
Using the New PR to Save Lives
![Page 110: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/110.jpg)
Using the New PR to Save Lives
![Page 111: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/111.jpg)
86.9 million Americans get their news online
6.4
8.5
9.0
19.5
21.3
21.3
0.0 5.0 10.0 15.0 20.0 25.0
Google News
USAToday.com
NYTimes.com
MSNBC.com
CNN.com
Yahoo News
Unique Audience (millions) in US, Home and Work
Source: Nielsen//NetRatings, Dec. 2004
98% of journalists go online daily •92% for article research •76% to find new sources, experts •73% to find press releases
![Page 112: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/112.jpg)
Search engines delivering 30% or
more of online traffic
![Page 113: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/113.jpg)
PetLoverCentral.com
![Page 114: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/114.jpg)
Step 1 – Keyword Researchhttp://searchmarketing.yahoo.com/rc/srch/?mkt=us
![Page 115: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/115.jpg)
Step 2 – Select 3 Phrases
Main Keyword: hurricane katrina
Secondary Keywords: animal rescue, hurricane relief donations
![Page 116: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/116.jpg)
Step 3 – Add Keywords to Headline and Subhead
Boca Raton Animal Rescue Team assists in Hurricane Katrina Relief Efforts
Hurricane relief donations are requested to assist animal recovery missions
![Page 117: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/117.jpg)
Step 4 – Add Keyword Phrases to First paragraph, middle and end
![Page 118: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/118.jpg)
Step 5 – Add Release to Site
![Page 119: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/119.jpg)
Step 6 – Add Meta Tags
![Page 120: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/120.jpg)
Step 7 Blog Release to ensure pick up in directories
![Page 121: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/121.jpg)
Step 8 – Ping release in MyGoogle, MyYahoo, Digg etc.
![Page 122: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/122.jpg)
Step 9 Add Release to PR Web
![Page 123: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/123.jpg)
Step 10 – Check Results
![Page 124: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/124.jpg)
Step 10 – Check Results
![Page 125: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/125.jpg)
![Page 126: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/126.jpg)
![Page 127: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/127.jpg)
Step 10 – Great Results
![Page 128: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/128.jpg)
“Bayou was surrendered by his owner prior to Hurricane Katrina. I adopted him and renamed him Jelly Belly since he is sooo sweet and kind. He plays
with other pets fine, and loves to catch lizards.”
![Page 129: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/129.jpg)
"Gracie is doing great. She really has changed a lot since we first got her. She also has become super affectionate. She loves to be cuddled.”
![Page 130: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/130.jpg)
“I thought you would like to see pictures of Angel. She is such a good dog, happy all the time.”
![Page 131: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/131.jpg)
Step 10 – Great Results!
PR efforts raised over $20,000! 1-800-PetMeds donated the medication! Local vets donated time and services! Forever homes located for the rescued dogs!!! Efforts repeated in Wilma and other disasters!
![Page 132: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/132.jpg)
![Page 133: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/133.jpg)
![Page 134: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/134.jpg)
![Page 135: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/135.jpg)
“better website roi”202 searches and 740
competitors!
![Page 136: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/136.jpg)
Trend #9 Direct to Consumer PR
The Players:
PR Web, BusinessWire
Sites to Watch:
NewsForce
Business Applications:
Direct to Google
Advanced Strategies:
The 10 Steps
![Page 137: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/137.jpg)
Strategy #10
FREE!
![Page 138: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/138.jpg)
Free Analytics
![Page 139: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/139.jpg)
Google Trends
![Page 140: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/140.jpg)
Google Optimizer
![Page 141: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/141.jpg)
![Page 142: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/142.jpg)
Google Optimizer
![Page 143: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/143.jpg)
Google Optimizer
![Page 144: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/144.jpg)
Free Tool – SEOQuake.com
![Page 145: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/145.jpg)
4,390 Links TO the site
Google Page Rank 5/10 Alexa Rank
296,100
![Page 146: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/146.jpg)
Google Page Rank 6/10 6,220 pages
indexed ‘read’ by Google
Alexa Rank 85, 140
![Page 147: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/147.jpg)
1,103 search results on
page 1-2 of Google
Free Tool - SEODigger
![Page 148: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/148.jpg)
Free Tool - SEODigger
338 search results on
page 1-2 of Google
![Page 149: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/149.jpg)
Compete.com
![Page 150: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/150.jpg)
SpyFu.com
![Page 151: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/151.jpg)
YouTube – Dove Evolution
![Page 152: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/152.jpg)
YouTube – Dove Evolution
![Page 153: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/153.jpg)
Trend #10 Free!
The Players:
Google, SEO Quake,
Sites to Watch:
Compete, SpyFu, SEODigger, Syntryx
Business Applications:
Analytics, Optimizer, Trends
Advanced Strategies:
You Tube, Competitive Analysis
![Page 154: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/154.jpg)
Ten Hottest Strategies
1. Micro Communications 2. Reviews and Ratings 3. Customer Service is the new Marketing Department 4. Personal Branding – Online job hunting5. Great Content 6. Everybody is Famous to 15 People 7. Widgets and Open Source 8. Payments 9. Direct to Consumer Public Relations 10. Free!
![Page 155: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/155.jpg)
eNewsletters
![Page 156: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/156.jpg)
New Program Launch Strategy
![Page 157: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/157.jpg)
Landing Pages & Conversion
![Page 158: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/158.jpg)
Viral Marketing
![Page 159: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/159.jpg)
Video
![Page 160: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/160.jpg)
Second Life
![Page 161: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/161.jpg)
Search Engine Marketing
![Page 162: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/162.jpg)
Affiliate Programs
![Page 163: The Ten Hottest Strategies for Internet Marketing](https://reader038.vdocuments.net/reader038/viewer/2022110306/5550290fb4c9058f2f8b4962/html5/thumbnails/163.jpg)
1. $100 in FREE Yahoo Advertising2. Win a FREE Consultation3. Be my friend!
1. Podcast 206-888-66062. Twitter.com/JayBerkowitz3. Facebook4. LinkedIn
4. Speaking Opportunities5. TenGoldenRules.com/Order-Book 6. Live Podcast Recording