the-ten-mobile-commandments

The Ten MobileThe Ten MobileThe Ten Mobile The Ten Mobile CommandmentsCommandments

© Copyright 2010 Antenna Software, Inc. All rights reserved.

What Are Mobile Commandments?What Are Mobile Commandments?

M bilM bil ThThMobile Mobile Commandments Commandments are fundamental are fundamental imperatives thatimperatives that

These These commandments are commandments are based on our many based on our many years of experienceyears of experienceimperatives that imperatives that

one should adhere one should adhere to when to when developing a longdeveloping a long--

years of experience years of experience working with working with industry leading, industry leading, global companies inglobal companies indeveloping a longdeveloping a long

term enterprise term enterprise mobility strategy. mobility strategy.

global companies in global companies in implementing their implementing their mobile applications mobile applications for employees and for employees and p yp yconsumers.consumers.

By following these commandments you will realize the By following these commandments you will realize the greatest benefits for both IT and end usersgreatest benefits for both IT and end users

© Copyright 2010 Antenna Software, Inc. All rights reserved. 2

greatest benefits for both IT and end users.greatest benefits for both IT and end users.

I Give You Ten Mobile CommandmentsI Give You Ten Mobile Commandments


11stst CommandmentCommandment

“Thou shall leverage the power of the Mobile Cloud.”“Thou shall leverage the power of the Mobile Cloud.”g pg p

• The Mobile Cloud is a mobility platform and mobility infrastructure offered as an on-demand serviceG i f t ti t k t b th M bil Cl d• Gain faster time-to-market because the Mobile Cloud offers a “plug and play” approach to app development and deploymentp y

• Future-proof your investment and solution because the Mobile Cloud adapts to ever changing technologies


22ndnd CommandmentCommandment

“Thou shall support native, HTML5, mobile web and “Thou shall support native, HTML5, mobile web and SMS apps ”SMS apps ”

Different users need different types of apps don’t limit

SMS apps.SMS apps.

• Different users need different types of apps, don t limit yourself.

• Optimize the UI and UX for each user through the p gappropriate app type.

• In order to reach the widest set of users, mobile web d SMS till i t tand SMS apps are still important.


33rdrd CommandmentCommandment

“Thou shall simplify application development.”“Thou shall simplify application development.”

• Leverage an IDE that can write once and deploy to d imany devices

• However, don’t sacrifice UI/UX by making sure that the IDE can support full app customizations on eachIDE can support full app customizations on each device platform, not a least common denominator approach

• And ensure the IDE offers server integration, built-in transaction reliability and security, and configurable localization support


pp

6

44thth CommandmentCommandment

“Thou shall maximize performance through data “Thou shall maximize performance through data compression.”compression.”

• On-device and over-the-air (OTA) data compression

pp

( ) pare crucial to enhancing app performance and usability

• Achieve 10X on-device data compression to optimize d t d hi l d t di ldata access and graphical data display

• Improve OTA data compression by nearly 50% to maximize data refresh rates and achieve real-time datamaximize data refresh rates and achieve real time data streaming



“Thou shall optimize communications through “Thou shall optimize communications through network sensing ”network sensing ”network sensing.network sensing.

• Network latency frustrates users, and minimizing it will drive usability and adoption

• Achieve faster and more consistent response overAchieve faster and more consistent response over varied signal strengths on 2G and 3G networks

• Extends device battery life through conservation of radio usage



“Thou shall guarantee end“Thou shall guarantee end--toto--end message delivery.”end message delivery.”

• In an occasionally connected mobile environment, t d d li i t fguaranteed message delivery is not a foregone

conclusion• An asynchronous messaging architecture provides “fireAn asynchronous messaging architecture provides fire

and forget” transactions that allow users to not worry about wireless connectivity

• Ensure that all messages and transactions are tracked and accounted for as they pass through the various touch points between the device and backend


p

9


“Thou shall centralize OTA management of users, “Thou shall centralize OTA management of users, apps and devices ”apps and devices ”

• Administer role-based access to apps by user group(s)

apps and devices.apps and devices.

• Administer role-based access to apps by user group(s)• Deploy incremental app updates directly to devices

and apply version control management• Enable LDAP/Active Directory authentication and

authorization



“Thou shall capture and analyze detailed app “Thou shall capture and analyze detailed app usage ”usage ”

• Powerful analytics is essential to the continuous

usage.usage.

yimprovement of the mobile app and to drive user satisfactionT k li ti i l ti b l ti• Track application usage in near real-time, by location, and at screen-by-screen or click-by-click detail

• Extract usage data to third party tools, such asExtract usage data to third party tools, such as Omniture, Tea Leaf and Google Analytics



“Thou shall ensure scalability and redundancy for “Thou shall ensure scalability and redundancy for millions of users ”millions of users ”

• Leverage the Mobile Cloud to help you scale easier

millions of users.millions of users.

• Leverage the Mobile Cloud to help you scale easier and faster to meet demands of entire enterprise and customer base

• Ensure that spikes in usage at any moment can be accommodated seamlessly

• Ensure high availability of apps—app downtime leads• Ensure high availability of apps—app downtime leads to app abandonment



“Thou shall secure the mobile deployment from end“Thou shall secure the mobile deployment from end--toto--end ”end ”

• Security is critical to ensure user confidence in order to

toto end.end.

ydrive adoption

• Security needs to be inherently part of the mobility hit t f d d ti t lti f tarchitecture, from advanced encryption to multi-factor

authentication• Centralize security policy management forCentralize security policy management for

administrators to define the level of security for each device type, user group or application


SummarySummary

• The Ten Mobile Commandments are based on the common elements of proven successful mobilecommon elements of proven, successful mobile implementations.

• A worthy mobility platform should address each of these commandments.

• By following the Ten Mobile Commandments, you will reap long-term business benefits and competitivereap long term business benefits and competitive advantages for your mobility strategy.


For more informationFor more information

• Worldwide Corporate HeadquartersAntenna Software IncAntenna Software, Inc.111 Town Square Place, Jersey City, NJ 07310

• Phone: +1(201) 239-7980Phone: 1(201) 239 7980• Email: [email protected]• To have someone contact you directly, please go to this

link: http://www.antennasoftware.com/about-us/contact-us.aspx


Thank youThank youThank you.Thank you.


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