the things we make

Special Design Studio� Graphic design+digital practiceWo�rk 2008 – 2013

A Squared Architects 6/7 Beaujolais and beyond 8/9CRed 10Wiley 11Eye is for India 14/15Lowestoft Sixth Form College 16/17/18/19The Grant Support People 20/21Left Hand Bear 22/23Leading To Change / Hatch Brenner LLP / Herd Instinct 24Norwich Spine Clinic 25Spine Aid 26/27Wherry Yacht Charter 28/29WREN 30/31Wavelength Films 32Pocket Places 33Huw Costin 34

This document presents the best graphic and digital design projects from our first five years in practice.

3The things we make

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A Squared ArchitectsWebsite / exhibitio�n materials

A Squared Architects is an award winning, collaborative practice established by three architects and a landscape designer who are committed to delivering innovative and sustainable design.

www.asquaredarchitects.co�m – We made this.

The things we make

Beaujo�lais and beyo�ndVisual identity / website / email campaign / direct mail

Beaujolais and beyond is an online wine retailer that brings a fond association of forty plus years with the Beaujolais region to its selection of distinctive wines.

www.beaujo�laisandbeyo�nd.co�.uk – We made this.

9Photographs from the Beaujolais and Beyond archive. The things we make

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CRedWebsite / bro�chures / po�sters / illustratio�n

CRed is the Community Carbon Reduction Project based in the East of England. CRed is building a community of corporate partners to help them meet a target of 60% reduction in their carbon emissions by 2025.

www.cred-uk.org

Special Design Studio

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WileyBo�o�k co�ver design

Wiley publishes a mix of inspirational business, self-help, personal development and lifestyle books.

www.wiley.com

The things we make

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Eye is fo�r IndiaNaming / visual identity / lo�go� / website / statio�nery / direct mail

Eye is for India is an online boutique and gallery launched in 2011 showcasing the work of modern day masters and emerging artists and designers from all over the Indian subcontinent. Including works by M F Husain, F N Souza, Manish Arora, Rohit Bal, Chintan Upadhyay and Nimita Rahod.

www.eyeisfo�rindia.co�m – We made this.

The things we make

Lo�westo�ft Sixth Fo�rm Co�llege Visual identity / lo�go� / pro�spectuses / website / co�pywriting / facebo�o�k / exhibitio�n materials / direct marketing / statio�nery

A brand new £25 million sixth form college in the heart of Lowestoft and the town’s biggest infrastructure investment for a decade. We created a visual identity which reflects their aim to present a different perspective on higher education.

www.l6fc.o�rg – We made this.

STATE-OF-THE-ART SCIENCE LABORATORIES

30 A LEVEL COURSES

MUSIC RECORDING STUDIO, REHEARSAL ROOMS & MUSIC TECHNOLOGY EDITING SUITE

UNIVERSITY & EMPLOYMENTGUIDANCE

SPECIALIST DANCE AND DRAMA STUDIOS

FLOODLITPITCHES

CONTEMPORARYTHEATRE

WIFICAFE

LEADERSHIP SKILLS, TEAMWORKING & STUDENT COUNCIL

NEWEST PURPOSE-BUILT SIXTH FORM COLLEGE INTHE COUNTRY, COSTINGOVER £20 MILLION

MORE THAN A SIXTH FORM.

ROTTERDAM ROAD, LOWESTOFT, SUFFOLK NR32 2PJ. TEL: 01502 537000 EMAIL: [email protected]

LEISURE CENTRE ACCESS

THEBEACH

EASY RAIL & BUS ACCESS

APPLEMACSUITES

LOGO TYPE / CLEAR SPACE / COLOURS / TYPEFACE

VISUAL IDENTITY GUIDELINES

THE LOGO TYPE

CLEAR SPACE

LOWESTOFT COLOUR LOGOS

PMS 021For use in the first instance where special colours are available.

CMYK COATEDFor use on coated stock such as magazines.For use where special colours are not available.

CMYK UNCOATEDFor use on uncoated stock such as newspapers.For use where special colours are not available.

RGB/WEB SAFEFor use on screen only.Not to be printed.

A defined area of minimum clear space around the LOWESTOFT logo helps protect its integrity and ensures maximum impact.

This space should be kept clear of all type, graphic elements, keylines and photography.The minimum clear space surrounding the logo is defined by the width of one of the windows. However, a larger area of clear space is preferable, please allow as much clear space as possible.

For further information contact specialdesignstudio.com on 01603 631107

The logo type features two window shapes derived from the architecture of the college buidling. They are set at a 45 degree angle to each other. The two surfaces create an optical illusion that present two different perspectives.

LOWESTOFT MONO LOGO

MONOFor use where only one colour is available.We have provided a mono black version that can be used on black and white publications. However, the colour can be changed depending on the design. An example of this would be if the logo were appearing alongside other logos and all of them needed to be in one colour.

LOWESTOFT REVERSE LOGO

REVERSEFor use where the logo is required to appear reversedout of another colour. Shown here reversed out of black.


PANTONE 021

PANTONE COLOUR MATCHING SYSTEM

LOWESTOFT ORANGE

THE COLLEGE COLOURS

THE TYPEFACES

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHELVETICA NEUE 65 MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHELVETICA NEUE 45 LIGHT

PANTONE 49-1CC0 M70 Y100 K0For use on coated4 colour publications. Magazines etc.

PANTONE PROCESSCOLOUR MATCHING SYSTEM

LOWESTOFT ORANGE

PANTONE 73-3UC0 M75 Y75 K0For use on uncoated4 colour publications.Newspapers etc.


LOWESTOFT ORANGE

WEB SAFE #ff6600RGB R255 G102 B0For screen use only.

WEB / RGB

LOWESTOFT ORANGE

AVERY 700 PREMIUM FILM 738 BRIGHT ORANGERAL 2004TRESPA METEON EXTERIOR A 10.1.8/ST RED ORANGE

ADDITIONAL COLOUR MATCHING FOR SIGNAGEAND PAINT COATING

PANTONE PROCESSBLACK 90%C0 M0 Y0 K90For use across all publications.


LOWESTOFT GREY

WEB SAFE #333333RGB R51 G51 B51For screen use only.

WEB / RGB

LOWESTOFT GREY

AVERY 700 PREMIUM FILM 759-01 KOMATSU GREYRAL 7021

ADDITIONAL COLOUR MATCHING FOR SIGNAGEAND PAINT COATING

PANTONE PROCESSBLACK 100%C0 M0 Y0 K100Used on the mono black version of the logo only.Across all publications


LOWESTOFT BLACK

LOGO TYPE / CLEAR SPACE / COLOURS / TYPEFACE


17The things we make

The Grant Suppo�rt Peo�pleNaming / visual identity / lo�go� / co�pywriting / bro�chure / website / statio�nery

The Grant Support People provides a comprehensive range of business support services to grant giving organisations.

www.thegrantsuppo�rtpeo�ple.co�m – We made this.

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The Grant Suppo�rt Peo�pleNaming / visual identity / lo�go� / co�pywriting / bro�chure / website / statio�nery

The Grant Support People provides a comprehensive range of business support services to grant giving organisations.

www.thegrantsuppo�rtpeo�ple.co�m – We made this.


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Left Hand Bear Visual identity / lo�go� / direct mail / t-shirts / stickers

Left Hand Bear is the UK’s leading left-handed specialist acoustic instrument retailer and official supplier of Gold Tone, Lag and Faith Instruments.

www.lefthandbear.com

The things we make

Hatch Brenner is a trading name of Hatch Brenner LLP. Hatch Brenner LLP is a limited liability partnership authorised and regulated by the Solicitors RegulationAuthority (SRA number: 00499569) and registered in England and Wales with registered number OC343110. The registered office is 4 Theatre Street Norwich NR2 1QY. A list of members may be inspected at any of our offices. The term ‘Partner’ is used to refer to a member of Hatch Brenner LLP.

Please call 01603 660 811 or visit: www.hatchbrenner.co.uk

to find out more.

Straightforward and transparent, our Fixed Fee Promise delivers our expert legal services to suit you.

Hatch Brenner LLP4 Theatre Street, Norwich, Norfolk, NR2 1QY

Telephone: 01603 660811 Fax: 01603 619473Email: [email protected] Web: www.hatchbrenner.co.uk

Fixed Fee Services

Hatch Brenner Fixed Fee Advert FINAL.indd 1 7/2/13 15:12:31

Herd InstinctVisual identity / lo�go� / website

Herd Instinct is an online retailer of self-customised boxer shorts aimed specifically at sports clubs, teams, universities and schools.

www.herdinstinct.co�.uk – We made this.

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Hatch Brenner LLP Advertising / marketing co�mmunicatio�ns / co�pywriting

Hatch Brenner LLP is a progressive law firm based in Norwich, Norfolk. They aim to offer the expertise expected of a big firm delivered in a straightforward and pragmatic way.

www.hatchbrenner.co.uk


Your Logo Here

Leading to� ChangeVisual identity / lo�go� / statio�nery / website

Leading to Change is an imaginative learning and development consultancy based on experiential and collaborative learning.

www.leadingto�change.co�.uk – We made this.

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No�rwich Spine Clinic Visual identity / lo�go� / website / co�pywriting

The Norwich Spine Clinic, led by Mr Am Rai, provides expert assessment and treatment for a full range of spinal problems.

www.no�rwichspineclinic.co�.uk – We made this.

The things we make

Spine Aid Visual identity / lo�go� / website / co�pywriting

Spine Aid is a charity that raises funds to help treat disadvantaged patients in the developing world who have severe spinal problems and disabilities.

www.spineaid.co�.uk – We made this.


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Wherry Yacht Charter Visual identity / lo�go� / pro�mo�tio�nal bro�chures / co�pywriting / exhibitio�n stands

Wherry Yacht Charter takes care of the only surviving fleet of Norfolk Wherries – Hathor, Olive, Norada and White Moth. Its aims are to restore, maintain and preserve, and to commercially charter and enable education on the Wherries.

www.wherryyachtcharter.org


SAILING CREW PROVIDEDNO EXPERIENCE NEEDED

Sail the Broads on an historic wherry yacht holiday

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THE LOGO TYPE


The Logo Type features the shape of a Wren silhouetted against the Sun. The word Wren is in full caps using the typeface Foundry Gridnik Medium.The supporting line ‘resourcing your projects’ uses Lubalin Graph BT Bold. This supporting line links Wren with FCC Environmental. The supporting line‘s use of blue, the typeface and the chevrons are all inherited from FCC’s branding. For further information about FCC branding see their brand guidelines.


LOGO TYPE / CLEAR SPACE / COLOURS / TYPEFACE / STREAM BRANDING / AVAILABLE FILES

WREN COLOUR LOGO 1 PMSWREN ORANGE PMS 137 / WREN BLUE PMS 294 For use where multiple special colours are available.

WREN COLOUR LOGO 1 PMS/CMYKWREN ORANGE 137 / WREN BLUE C100/M56/Y0/K18 For use where one special colour is available. i.e. PMS 137 and the Wren blue prints in CMYK.

WREN COLOUR LOGO 1 CMYKWREN ORANGE C0/M30/Y100/K0WREN BLUE C100/M56/Y0/K18 For use where special colours are not available.

WREN COLOUR LOGO 1 WEBWREN ORANGE R255 G161 B0#FFA100WREN BLUE R0 G86 B151#005A9CFor use on screen only.Not to be printed.

WREN COLOUR LOGO 2 PMSWREN ORANGE PMS 137For use when the blue of logo 1 is affected by background colours.For use where special colours are available.

WREN COLOUR LOGO 2 CMYKWREN ORANGE C0/M30/Y100/K0For use when the blue of logo 1 is affected by background colours.For use where special colours are not available.

WREN COLOUR LOGO 2 WEBWREN ORANGER255 G161 B0#FFA100For use on screen only.Not to be printed.

WREN MONO LOGOMONOFor use where only one colour is available. We have provided a monoblack version that can be used on black and white publications.

However, the colour can be changeddepending on the design. An example of this would be if the logo were appearing alongside other logos and all of them needed to be in one colour.

WREN REVERSE LOGOREVERSEFor use where the logo is required to appear reversed out of another colour. Shown here reversed out of black.

WREN BIRD SILHOUETTE GRAPHICAlso available for use is the Wren bird.It can be coloured appropriately as required.

PANTONE 137Always use the specialspot colour to printwherever possible.

C0/M30/Y100/K0 (18-2)R255 G161 B0#FFA100


WREN ORANGE

WREN LOGO COLOURS

PANTONE 294C100/M56/Y0/K18R0 G86 B151#005A9C

This is the same blue that is used on FCC’svisual communications.


WREN BLUE

PANTONE PROCESS 49-1C0/M70/Y100/K0R255 G102 B0#FF6600


COMMUNITY ORANGE

WREN THREE STREAM COLOURS

PANTONE PROCESS 309-1C20/M0/Y100/K0R215 G223 B35#D7DF23


BIODIVERSITY GREEN

PANTONE PROCESS 245-1C100/M3/Y30/K30R0 G126 B141#007E8D


HERITAGE TEAL

PANTONE PROCESS 313-3C40/M30/Y100/K0R168 G160 B56#A8A038


SUPPORT GREEN 1

WREN SUPPORTING COLOURS

PANTONE PROCESS 315-3C40/M30/Y100/K30R123 G120 B38#7B7826


SUPPORT GREEN 2

PANTONE PROCESS 308-1C50/M30/Y100/K30R107 G116 B42#6B742A


SUPPORT GREEN 3

PANTONE PROCESS 326-1C90/M75/Y75/K0R64 G86 B87#405657


SUPPORT GREY

PANTONE PROCESS 1-1C0/M5/Y100/K0R255 G230 B0#FFE600


SUPPORT YELLOW 1

PANTONE PROCESS 5-1C0/M20/Y100/K0R255 G203 B5#FFCB05


SUPPORT YELLOW 2

PANTONE PROCESS 329-1C0/M0/Y35/K100R31 G29 B11#1F1D0B


SUPPORT RICH BLACK







STREAM BRANDINGWREN has three ‘streams’ within which it operates funding programmes. They are Community, Biodiversity and Heritage.We have applied a colour to these three streams to distinquish them from each other.We have also created a set of graphics so that these streams can be applied to communications material as required.These graphics are based on the FCC use of type and chevrons. We have added the WREN bird and sun to maintain the link to the overarching WREN brand.

PANTONE PROCESS 49-1C0/M70/Y100/K0R255 G102 B0#FF6600

COMMUNITY ORANGE

PANTONE PROCESS 309-1C20/M0/Y100/K0R215 G223 B35#D7DF23

BIODIVERSITY GREEN

PANTONE PROCESS 245-1C100/M3/Y30/K30R0 G126 B141#007E8D

HERITAGE TEAL

WREN THREE STREAM COLOURS

COMMUNITY LOGO CMYK/RGBAvailable as .eps and jpeg files.

HERITAGE LOGO CMYK/RGBAvailable as .eps and jpeg files.

BIODIVERSITY LOGO CMYK/RGBAvailable as .eps and jpeg files.

THE TYPEFACES


ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzFoundry Gridnik MediumUsed for WREN on the logo and for selective use across communications material.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzFoundry Gridnik BoldUsed for selective use across communications material.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzLubalin Graph BT BoldUsed for statements or headings accompanied by the FCC chevrons.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHelvetica Neue LT Std 75 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHelvetica Neue LT Std 55 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzHelvetica Neue LT Std 45 LightUsed for communications material.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzArial RegularUsed for internally generated communications such as letters.




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WREN (Waste Recycling Environmental Limited)

Visual identity / lo�go� / annual review / publicatio�ns / co�pywriting / email campaigns / exhibitio�n materials

WREN distributes funding received through the landfill waste tax from an organisation called FCC Environment. Last year they funded community, biodiversity and heritage projects in the UK to the tune of £14 million.

www.wren.org.uk

ANNUAL REVIEW 2010

390 Projects1Year

Cycle Tracks Traciau Beicio& Butterflies & Glöynnod Byw

WREN projects in Wales Prosiectau WREN yng Nghymru

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Play & Leisurewww.wren.org.uk

What WREN looks for – Play Facilities for Children and Young PeopleWREN is a not for profit business that awards grants to community and environmental projects across the UK. Funds are donated to WREN by FCC Environment part of a voluntary environmental tax credit scheme called the Landfill Communities Fund.

Since 1988, WREN has granted over £150m to more than 6,500 projects which benefit people living within 10 miles of an FCC Environment landfill site.

The things we make


Wagner&MeSTEPHEN FRY

Wavelength Films Film po�ster design

Wavelength Films is an award-winning creative film company. Their first feature documentary, Stephen Fry: Wagner & Me, was an award winner selected for 5 international film festivals and was shown on BBC television.

www.wagnerandme.com www.wavelengthfilms.co.uk

WinnerGrand Prize Audience Choice

Rhode IslandInternational Film

Festival 2010

Official SelectionVancouver

International FilmFestival 2010

Official SelectionCambridge

Film Festival 2010

Official SelectionFilmfest

Hamburg 2010

WinnerGrand Prize Audience Choice

Rhode IslandInternational Film

Festival 2010

Official SelectionVancouver

International FilmFestival 2010

Official SelectionCambridge

Film Festival 2010

Official SelectionFilmfest

Hamburg 2010


Po�cket Places Map+Guide Series Visual identity / app design

Pocket Places publishes a wide range of travel app titles from regional guides to individual attractions. We designed the new Map+Guide series which focuses on specific regions and counties.

www.pocketplaces.co.uk

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HUW COSTIN DISCONNECTED

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NHUW COSTIN MOVE TO THE CITYHUW COSTIN SOMETHING/NOTHING

Huw Co�stin Visual identity / reco�rd sleeve design

Huw Costin is a British singer-songwriter who has worked with both Brian Eno and Mark Lanegan. Also known for his output with leftfield disco artists Smith & Mudd as well as rock bands Manatee, The Kull and Earth The Californian Love Dream.

www.huwcostin.com


Wine merchants, music makers, book publishers, energy savers, film makers, house designers, art dealers, pant EMBROIDERERS, service providers, change catalysts, spine surgeons, app developers, grant givers, boat restorers, guitar makers, legal experts AND educators.

Whatever OUR CLIENTS DO, we help THEM communicate with clarity, purpose AND personality.

Special Design Studio� Graphic design+digital practice Gallery 95, 93-95 King Street No�rwich NR1 1PH 01603 631107 info�@specialdesignstudio�.co�.uk www.specialdesignstudio�.co�.uk

Special Design Studio Limited. Registered in England & Wales 06679402. Printed by Anglia Print Ltd.

The so�lutio�nThinking & do�ingExplo�ratio�n & researchExperienceCreative subco�nscio�us

the things we make

Documents

special design studio15eye

sustainable design

digital design projects

form college inthe country

huw costin

heart of lowestoft

beaujolais region

spine aid