the time is - squarespace

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“The Time is

NOW”

64th ANNUAL COLORADO DECA

STATE LEADERSHIP CONFERENCE FEBRUARY 23-25, 2014

Broadmoor Hotel Colorado Springs, Colorado

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DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and

management in high schools and colleges around the globe.

DECA enhances the co-curricular education of members through a comprehensive learning

program that integrates into classroom instruction, applies learning, connects to business and

promotes competition.

DECA’s activities assist in the development of academically prepared, community oriented,

professionally responsible, experienced leaders.

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STATE BOARD FOR COMMUNITY COLLEGES AND OCCUPATIONAL EDUCATION

John Trefny, SBCCOE, Chair, 7

th District

Rich Martinez, SBCCOE Vice Chair, 6th District

Maury Dobbie, 2nd

District Jim Johnson, 5

th District

Bernadette Marquez, At-Large Theresa Pena, At Large

Russ Meyer 4th District

Ken Weil, 1st District

Jean White, 3rd

District Robert Henderson, SFAC Representative

Stevi Moreland, SSAC Representative

COLORADO COMMUNITY COLLEGE SYSTEM

Dr. Nancy McCallin, System President Dr. Jerry Migler, Vice President and Provost Laurie Urich, Program Director, Business & Marketing Everett Vaughan, Colorado DECA State Advisor

Kelli Buffo, Colorado State Officer Team Advisor Jamie Young, Colorado State Officer Team Advisor Ryan Alexander, Colorado State Officer Team Advisor Linda Bigley, Administrative Assistant, Colorado DECA Victoria Ekelund, Web Design and Development, Colorado DECA Barnetta Greenwalt, DECA Accountant

COLORADO DECA OFFICERS

President ...................................................................................................................... Jazmin Morales, Brighton High School

Vice President ................................................................................................................ Alex Haar, Cherry Creek High School

Secretary ................................................................................................................. Gitana Cafasso, Pueblo East High School

Social Media Director ................................................................................................ Blake Zeitlow, Arvada West High School

Publicity Director ............................................................................................................ Madison Marrs, Brighton High School

District 1 State Representative ........................................................................................ Tyler Warner, Monarch High School

District 2 State Representative .....................................................................Chelsea Yoshikawa, Cherokee Trail High School

District 3 State Representative ................................................................................ Jessica Hutchins, Arapahoe High School

District 4 State Representative ....................................................................................... Andre Russell, Gateway High School

District 5 State Representative .......................................................................... Amelia Faraco-Hadlock, Conifer High School

District 6 State Representative ............................................................................... Alex Thompson, Fossil Ridge High School

District 7 State Representative ................................................................................. Aaron Zimola, Greeley West High School

District 8 State Representative ........................................................................................... Kylie Davis, Widefield High School

District 9 State Representative ..................................................................................................... Rey Lira, Lamar High School

District 10 State Representative ...................................................................................................................................... Vacant

District 11 State Representative .................................................................... Mackenzie Miller, Highlands Ranch High School

District 12 State Representative .................................................................................. Helena Meyer, Pine Creek High School

District 13 State Representative………………………………………….…………..……Ellanna Koontz, Northglenn HighSchool

Officer Team Advisors: Kelli Buffo, Cherokee Trail HS, Jamie Young, Highlands Ranch HS, Ryan Alexander, former officer

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Our Keynote Presenter Bryan Fiese

Bryan Fiese is an All-star Speaker and Professional Entertainer, who has been performing on stages for

close to fifteen years. Bryan travels nationally, doing Keynotes, training and Entertainment for student

groups, Educators and Corporations. Bryan Fiese is a dynamic professional with a well-established

reputation in business management, training, education, entertaining and motivational speaking. Bryan

has spread his inspirational messages to well over a million people through his highly popular workshops,

conferences, training events, awards ceremonies and bestselling books.

Bryan Fiese’s Hypnotic Comedy performances are always a hit at student conferences, college

presentations, and training sessions His exclusive high energy wows every crowd. Bryan is definitely one

of a kind and makes a powerful impact on every audience he meets. His hypnotic skills and magnetic

personality creates an atmosphere full of excitement. Bryan’s shows are fun-filled, engaging and

insightful. You’re sure to enjoy each show that’s filled with all the fun, frenzy, and hypnotic madness you

can handle, but still positively engaging.

http://motivatedpresenters.com/presenters/bryan-fiese/

http://motivatedpresenters.com/keynotes/

http://motivatedpresenters.com/training/

http://motivatedpresenters.com/entertainment/

http://motivatedpresenters.com/entertainment/hypnotic/

http://motivatedteacher.com/

http://motivatedpresenters.com/presenters/


http://motivatedpresenters.com/presenters/bryan-fiese/

http://motivatedpresenters.com/training/student-programs/bryan-fiese-student-testimonials/


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Sunday, February 23, 2014 Conference Headquarters—Broadmoor Hall

10:30 am - 12:00 pm Conference Registration/Coordinators' Meeting/CMEA Meeting

International Center South

11:30 am - 12:00 pm State Officer Selection Committee Briefing

Donald Ross - Golf Club

12:00 pm - 12:15 pm State Officer Candidate Briefing


12:00 pm – 4:00 pm Student ID Verification

Broadmoor Hall -

Registration Desk, Main Floor

12:15 pm - 12:45 pm State Officer Selection Committee Luncheon


12:30 pm - 1:00 pm WRITTEN EVENT ADVISORS BRIEFING

Broadmoor Hall

Business Operations Research Events

Chapter Team Events

Business Management and Entrepreneurship Events

Marketing Representative Events

Professional Selling Events

State Only Events

12:30 pm - 1:00 pm INDIVIDUAL SERIES EVENT/MANAGEMENT TEAM EVENT

ADVISORS BRIEFING

Broadmoor Hall

Principles of Business Administration Events

Team Decision Making Events

Individual Series Events

12:45 pm - 5:00 pm State Officer Candidate Speeches


1:00 pm – 4:00 pm Written Event Visual Aid Approval

Broadmoor Hall

1:30 pm - 2:00 pm Advisor Meeting for Individual Series/Team Decision Making Events - Testing

Colorado Hall

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Sunday, February 23, 2014

2:15 pm - 3:15 pm INDIVIDUAL SERIES/MANAGEMENT TEAM EVENT TESTING

Colorado Hall

Accounting Applications

Business Finance

Business Law and Ethics Team

Financial Services Team

Human Resources Management

Hospitality Services Team

Hospitality and Tourism Professional Selling

Hotel and Lodging Management

Travel and Tourism Team

Principles of Business Administration

Principles of Finance

Principles of Hospitality and Tourism

Principles of Marketing

Quick Serve Restaurant Management

Restaurant and Food Service Management

3:30 pm - 4:00 pm Advisor Meeting for Individual Series/Management and Team Events - Testing Colorado Hall

4:15 pm - 5:15 pm INDIVIDUAL SERIES/MANAGEMENT TEAM EVENT TESTING

Colorado Hall

Advertising Campaign Event

Apparel and Accessories Marketing

Automotive Services Marketing

Business Services Marketing

Buying and Merchandising Team

Fashion Merchandising Promotion Plan

Food Marketing

Marketing Communications

Marketing Management

Professional Selling

Retail Merchandising

Sports and Entertainment Promotion Plan

Sports and Entertainment Marketing (Individual)

Sports and Entertainment Marketing (Team)

5:00 pm – 8:00 pm DECA Dinner Buffet

Lake Terrace Dining Room

6:15 pm - 7:30 pm State Officer Candidate Speeches (if needed)


7:15 pm - 7:30 pm Advisors Assigned to take Luncheon Tickets

Registration Desk, Main Floor - Broadmoor Hall

8:00 pm - 10:00 pm Opening Session – Broadmoor Hall

11:00 pm CURFEW (in your room)

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Monday, February 24, 2014

6:45 am - 7:00 am Judges Check-in and Continental Breakfast

Broadmoor Hall

7:00 am - 8:30 am JUDGES' BRIEFING - EVENT PREP & CONTINENTAL BREAKFAST

Broadmoor Hall

8:30 am - 11:45 am STUDENT COMPETITIVE EVENTS

BROADMOOR HALL Accounting Applications



Business Finance





Food Marketing






Principles of Business Management and Administration







Sports and Entertainment Marketing (individual)

Sports and Entertainment Marketing Team


COLORADO HALL Advertising Campaign

Business Services Operation Research

Buying and Merchandising Operations Research

Community Service Project

Creative Marketing Project

Entrepreneurship – Growing Your Business

Entrepreneurship Innovation Plan

Entrepreneurship Participating (independent and franchise)

Entrepreneurship Promotion Project

Entrepreneurship Written


Finance Operations Research

Financial Literacy Promotion Project

Hospitality and Tourism Operations Research

International Business Plan

Learn and Earn Project

Program of Work

Public Relations Project

Sports and Entertainment Marketing Operations Research


(CONTINUED NEXT PAGE)

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8:30 am - 11:45 am STUDENT COMPETITIVE EVENTS (CONTINUED)

JONES ROOM, GOLF CLUBHOUSE Hospitality and Tourism Professional Selling


8:30 am - 5:00 pm EXHIBITS

Broadmoor Hall - Lobby

. PARTICIPANT WORKSHOPS

Due to the reconstruction of the Broadmoor West

The workshops have been canceled for 2014

8:30 am - 5:30 pm STATE OFFICER CANDIDATE INTERVIEWS


11:00 a.m. – noon LUNCH

First seating by ticket - International Center and Main Ballroom

1:30 pm – 2:30 pm LUNCH

Second seating by ticket – International Center and Main Ballroom

12:00 noon – 1:30 pm LUNCH Judges & State Officer Team - Lake Terrace/Crystal

1:15 pm COORDINATORS CHECK-IN INDIVIDUAL AND TEAM EVENTS

Broadmoor Hall

2:00 pm - 5:30 pm STUDENT COMPETITIVE EVENTS

BROADMOOR HALL




Business Finance





Food Marketing
















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2:00 pm - 5:30 pm STUDENT COMPETITIVE EVENTS

COLORADO HALL

Advertising Campaign
















Program of Work




2:00 pm - 5:30 pm STUDENT COMPETITIVE EVENTS (CONTINUED)

JONES ROOM, GOLF CLUBHOUSE Hospitality and Tourism Professional Selling


5:00 pm – 9:00 pm DECA Dinner Buffet


8:30 pm – 11:30 pm. DECA Movie Night

Broadmoor Theatre

8:30 pm – 11:30 pm DANCE Colorado Hall

12:00 midnight CURFEW (in your room)

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Tuesday, February 25, 2014

7:00 am - 8:30 am FINALIST AND HONORABLE MENTION MINI AWARDS CEREMONY

Broadmoor Hall

7:00 am - 8:30 am JUDGES' BRIEFING – EVENT PREP AND CONTINENTAL BREAKFAST

Broadmoor Hall

9:00 am - 1:30 pm STUDENT COMPETITIVE EVENT FINALS

Broadmoor Hall (Individual and Team Events)




Business Finance





Food Marketing
















(Written and Selling Events)

Advertising Campaign














Hospitality and Tourism Professional Selling




Program of Work




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Tuesday, February 25, 2014

Upon entry to PICK-UP TAKE HOME PACKETS

Grand Awards Broadmoor Hall – Conference Headquarters

ANY TAKE HOME PACKETS NOT PICKED UP WILL BE DISCARDED.

WRITTEN EVENT FINALISTS WILL PICK UP MANUALS FROM JUDGE FOLLOWING

PRESENTATION.

1:00 pm - 2:15 pm LUNCHEON

International Center and Colorado Hall – by assigned ticket

1:00 pm - 2:15 pm JUDGES LUNCHEON


2:45 pm - 5:00 pm GRAND AWARDS CEREMONY

Broadmoor Hall

Tribute to Judges The contribution of time and effort by the marketing professionals, entrepreneurs and educators from across Colorado is truly appreciated. It is because of you that our DECA members are able to test their marketing skills and knowledge in a quality, competitive learning environment.

The names of those who have shared their expertise are too numerous to mention. Please accept the sincere thanks of all the competitors, local advisors, and Colorado DECA staff.

You are appreciated! Thank You!

Thank you to our Event Sponsors

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DECA HONORARY LIFE MEMBERS

Colorado Honorary Life International Honorary Life 1967 Fred Betz, Sr. and Marvin G. Linson 1968 None 1969 None 1970 None 1971 Tim Holzer 1972 None 1973 Mike Rock 1974 Gene Bauer, Dave Figlino and Jim Jaeger 1975 Gene Holt and Marian Andrew 1976 Clair Swell and Joseph C. Roberts 1977 Lee Bennet 1978 John Dragon 1979 Joe Anthony and Rose Lipps 1980 June Hendricks and Robert Osmundson 1981 None 1982 James Wilson 1983 None 1984 Tony Rodasta 1985 Shirley Leeper 1986 Leo P. Diaz, Veronica Stallbaumer

and James Patrick Gregory 1987 Roey Schmidt and Lil Alma 1988 Roger Peer 1989 Mike Combs 1990 Gordon Westcott and Lyle Wood 1991 Barb McCulloch, Mike Herrera and Debbie Capra 1992 Nick Rougas and Raymond Carl Mulay 1993 George McCulloch 1994 Frank Loner and Donna Miller 1995 Tom Darnell and Kenny Smith 1996 Dan Suazo and Pat Palmer 1997 None 1998 David Ferguson 1999 Glen Edwards 2000 Shirlee Kyle 2001 Brian Canada and John Nolan 2002 Gus Spano 2003 Dianne Duddleson and Brent Davies 2004 Pat Tabor and Jim Tierney 2005 David Richardson and Karen Richardson 2006 Steve Henderson and Bob Purfurst 2007 Jack Gibbs and Ron Post 2008 Chuck Blood and Paul Andrews 2008 Chuck Blood 2009 Darwin Hansen and Steve Urban 2010 Jerry Scavarda 2011 John Bucci 2012 Ted Seiler, Dick McLean, Jean Incitti 2012 Everett “Ev” Vaughan, Shirlee Kyle 2013 Rand Coolman, Barnetta Greenwalt, Diane Pool 2014 TBA

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CMEA Outstanding Marketing Educators of Colorado Veteran Teacher New Teacher (5 years or less)

1986 Ron Post (began 2000)

1987 Jack Gibbs

1988 John Bucci

1989 Steve Urban

1990 Karen Richardson

1991 Rand Coolman

1992 Chuck Blood

1993 Jerry Scavarda

1994 Alan Nelms

1995 Darwin Hansen

1996 Ted Seiler

1997 Jim Konrad

1998 Bryan Whiting

1999 Dave Haar

2000 Ken Kreutzer Mark Stevens

2001 Gary Light Jennifer Plonkey

2002 Bruce Potter Mike Patti

2003 Keith McElreath Jamie Wagner

2004 Ev Vaughan Gary Tenhulzen

2005 Kolette Back Not Awarded

2006 Patsy Krechel Brad Peer

2007 Mark Stevens Kristi Sampson

2008 Michelle McElreath Dan Sheeks

2009 Mike Diamond Wade Smith

2010 Kelli Buffo Roberto Ocana

2011 Jeff Back Jenny Lerfald

2012 Galen Graf Missy Kreutzer

2013 Mike Patti Courtney Tanguma

3014 TBD

The Friends of DECA awards and Marketing Teacher of the Year awards will be announced at the Opening Ceremonies. The Colorado Honorary Life Membership award(s) will be announced at the Grand Awards.

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2011-12 COLORADO MARKETING EDUCATION PROGRAMS

AND DECA ADVISORS

Air Academy HS, Colorado Springs ............................................. Jayne Brent Arapahoe HS, Littleton ............................. Erin Grantham*, Jeannie Krueger Arvada West HS, Arvada ........................................................... Joe Tancredi Aurora Gateway HS, Aurora……….………………………......Rochelle Walker Bear Creek HS, Lakewood ..................................... Mike Boeke,Scott Schnell Brighton HS, Brighton..................................... .Missy Kreutzer, Jill Valentine* Castle View HS, Castle Rock .................................................. Karen Tiddens Centaurus HS, Lafayette ............................................................. Jason Oliver Chaparral HS, Parker ..................................... Mark Stevens, Sara Mossman Chatfield HS, LIttleton .............................................................. Debbie Swick* Cherokee Trail HS, Aurora ......... Kelli Buffo*, Missie Schwartz, Lorna Collier Cherry Creek HS, Englewood .............................. Jim Konrad*, Dan Sheeks, ............................................................................... Elizabeth Adolphi-Seedorf Cheyenne Mountain HS, Colorado Springs .............................. Willie Roberts Columbine HS, Littleton ....................................Clay Thielking, Bryan Halsey Conifer HS, Conifer .................................................................... Renee Orwig Dakota Ridge HS, Littleton ................................................... Jenny Herbaugh Denver East HS, Denver ........................................................... Neil Pollard Discovery Canyon HS, Colorado Springs…………………….Matt Chambless Doherty HS, Colorado Springs ...................................................... Bruce Cole Douglas County…………………………………………………….. Brittny Kolod Durango HS, Durango ............................................................ Dave Dillman Eagle Valley HS, Eagle ..................................................... Kimberly Hetrick Eaglecrest HS, Aurora........................................ Dave Haar*, Shawn O’Brien Evergreen HS, Evergreen .......................... Andrew Speers, Matthew Erholtz Falcon HS ................................................................................. Lloyd McIntire Fort Collins HS, Fort Collins ........................................................ Kelly Kappel Fort Lupton HS, Fort Lupton ..................................................... Michael Sena Fossil Ridge, HS, Fort Collins ………………Jamie Menefee, Tanya Alcaraz* Andy Stevens Fountain Fort Carson HS, Fountain ............................................... Kyle Welte Glenwood Springs HS, Glenwood Springs ............................. Bryan Whiting* Grandview HS, Aurora ............................................................... Larry LaFlam Greeley Central HS, Greeley ........................................... Cassandra Bryning Greeley West HS, Greeley ..............................................Sherry Christensen* Green Mountain HS, Lakewood ......................................................Van Davis Heritage HS, Littleton ………………………………………………...Barb Bolen Highlands Ranch HS, Highlands Ranch .................................. Jamie Young* High Tech Early College HS, Denver ...................................... Karie Green Hinkley HS, Aurora……………………..…………………………… Holly Smith Horizon HS, Thornton.............. Lonnie Samora, Justin Schrader, Scott Wilke Jefferson HS, Edgewater……………………...……………………..Tim Gomez Lakewood HS, Lakewood ...................................................... Wayne Madsen Lamar HS, Lamar ....................................................................... Judy Fagnan Legacy HS, Broomfield .............................................................. Tessa Drews Carrie Medlock, Rich Griffith, Matt Kroupa Lewis Palmer HS, Monument ................................................... Mike Diamond Liberty HS, Colorado Springs..................... CJ Christoffersen, Kelly Goyden* Littleton HS, Littleton ................................................................. David Decker Loveland HS, Loveland ......................................................... John Manuszak Mesa Ridge HS, Colorado Springs .............. Mary Sue Breyer, Nick Williams

Moffat County HS, Craig ......................................................... Krista Schenck Monarch HS, Louisville .....................................Kent Rieder, Dana Anderson Mountain Range HS, Westminster ..................... Hilary Wimmer, Lori Valdez, William Kingsbaker Mountain View HS, Loveland ............................................ Karen VanHoewyk Mountain Vista HS, Highlands Ranch ..............Sheri Bryant*, Blaine Haskell Northglenn HS, Northglenn ......................................................... Anna Fowler Northridge HS, Greeley ............................................................. Rob Norwood Overland HS, Aurora ............................................................. Roberto Ocana Palmer Ridge HS, Monument……………………..….……..Courtney Bushnell Pine Creek HS, Colorado Springs ........................ Jeff Back*, Dominic Madril Pomona HS, Arvada.................................................................. Mary Schiefer Ponderosa HS, Parker ............................... Courtney Tanguma, Jess Becker Poudre HS, Fort Collins .......................................................... Jeremy Johner Prairie View HS, Brighton…………………………………………...John Layton Pueblo Centennial HS, Pueblo...................................................... Joe Petrick Pueblo Central HS, Pueblo ......................................................... Kim VanHee Pueblo County HS, Pueblo ............................................................ Erin Lewin Pueblo East HS, Pueblo .................................................................. Mike Patti Pueblo South HS, Pueblo ........................................................... Joe Jimenez Pueblo West HS, Pueblo ....................................................... Tony Linkowski Rampart HS, Colorado Springs.................................................. Lindsay Edy* Rangeview HS, Aurora ......................................................... Kimberly Reiser* Rock Canyon HS, Highlands Ranch…………....................... Janna Robinett Rocky Mountain HS, Fort Collins ............... Terra Theibaut, Scott Van Dalen, Robert Papp, Lynne Lyell Smoky Hill HS, Aurora............................ Keith McElreath, Kevin VanWormer Thomas Jefferson HS, Denver Matt Nicolo, Danny Showers Thompson Valley, HS, Loveland .................................................. Don Murray Thornton HS, Thornton .......................................... Brad Peer*, Scott Gibson Thunder Ridge HS, Highlands Ranch ................................... Katharine Kruse Vista Ridge HS, Colorado Springs ................................................. Jay Peltier Western Colorado Community College, Grand Junction ....... Athena Borgialli Westminster HS, Westminster ................................................ Dale Ferguson Wheat Ridge HS, Wheat Ridge....................................................Jim Dowling Widefield HS, Security................................................................. Pat Johnson Laurie Urich, Business & Marketing Program Director Ev Vaughan, Colorado DECA State Advisor & Asst. Program Director Linda Bigley, Marketing/DECA Administrative Assistant Kelli Buffo, Cherokee Trail HS, State Officer Team Advisor Jamie Young, Highlands Ranch HS, State Officer Team Advisor Ryan Alexander, State Officer Team Advisor Jeff Back, Pine Creek HS, State Conference Coordinator Bryan Whiting, Glenwood Springs HS, Competitive Events Committee, Chair Jill Valentine, Horizon HS, Competitive Events Committee Chair Elect Dave Haar, Eaglecrest HS, Competitive Events Committee Past Chair Lindsay Edy, Rampart HS, CMEA President *DECA Advisory Committee Members Bold = New or reactivated chapters

Thanks, advisors, for your dedication to Marketing Education and Colorado DECA!

Broadmoor Hotel

West Towers West Building

(under reconstruction)

South Building

Broadmoor Main Lake Shore

Golf Club

Broadmoor Hall

International

Center

Colorado Hall

Notes:

BROADMOOR CAMPUS MAP

Individual and team events are in the Broadmoor Hall.

Written events are in the Colorado Hall and Professional

selling events are in the Golf Club. All finals will be in

Broadmoor Hall.

ARE YOU GOING TO COLLEGE IN-STATE? CONTINUE YOUR DECA EXPERIENCE BY JOINING COLLEGIATE DECA AT:

Colorado University, Boulder

Leeds Business College

http://www.bing.com/images/search?q=colorado+university+logo&view=detail&id=5EA9C7FCE109820C88403A2066A3586EAB5B0FF3&first=0

http://www.jwu.edu/default.aspx

NOTES:

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MONFORT COLLEGE OF BUSINESS AD GOES ON INSIDE BACK COVER JOHNSON & WALES UNIVERSITY AD GOES ON OUTSIDE BACK COVER

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