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This document is an abridged version of a case study commissioned by Factual titled: The Total Economic Impact Of Factual Location Data - Marketing Benefits And Cost Savings Enabled By Factual, September 2018.

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Customer cost-per-action is 47% lower when campaigns leverage Factual data vs other location data providers, dropping from an average $3.75 to $2.00.

Profits are uplifted by $2.5M over three years with Factual activated campaigns due to increased foot traffic from improved scale, accuracy, and reach.

Quicker reporting allows for more frequent mid-campaign optimizations, leading to a 15% improvement in prompting consumer actions.

Through six customer interviews and data aggregation, Forrester concluded that Factual’s location data has the following three-year financial impact on advertising initiatives.

The Total Economic Impact™ Of Factual Location Data

ROI202%

BENEFITS PRESENT

VALUE

$3.4M

PAYBACK

On same campaign

CHALLENGE:

Brands want to reduce wasted campaign dollars and produce measurable foot traffic led by reliable location data, yet data accuracy and cleanliness remain a challenge.

OBJECTIVE:

Forrester worked with Factual to analyze the potential return on investment (ROI) businesses may realize by using Factual location data.

FACTUAL GEOPULSE QUANTIFIED BENEFITS FACTUAL DATA IS TRUSTED, ACCURATE

“For our client, location-based targeting with Factual data showed better KPI results than our other location partners and that’s how we settled on Factual.”Client success manager, global media agency, media company

“With Factual, we’re seeing data every day... Information from conversion and store visits was flowing in daily... Whereas with competing data providers, campaign results were delivered weeks later.”Marketer

FASTER INSIGHTS WITH EASY INTEGRATIONS

GREATER SCALE ENABLES GRANULAR TARGETING

With Factual data, even small towns can beaddressable markets with precise targeting.