the transformation journey bladen in de balie , amsterdam, 17 juni , henk scheenstra, coo sanoma
DESCRIPTION
The Transformation Journey Bladen in De Balie , Amsterdam, 17 juni , Henk Scheenstra, COO Sanoma. 70+ consumer magazines 100+ websites 70+ apps (smartphone and tablet) customer media e-commerce 5 leading consumer events 3 FTA TV channels reaching almost entire Dutch population 13 +. - PowerPoint PPT PresentationTRANSCRIPT
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The Transformation JourneyBladen in De Balie, Amsterdam, 17 juni, Henk Scheenstra, COO Sanoma
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We are the leading
Dutch Media Powerhouse
70+ consumer magazines
100+ websites
70+ apps (smartphone and tablet)
customer media
e-commerce
5 leading consumer events
3 FTA TV channels
reaching almost entire Dutch population 13 +
Dutch net sales
media
2012 circa € 800m
# 1 in magazines
# 2 in digital
# 3 in TV
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Content
1.Transformation: what and why
2.Strategy
3.Sanoma examples
4.Wrap up
Sanoma’s Transformation Journey
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Sanoma’s Transformation Journey
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1. Technology
Things change outside
Magazines squeezed2. Consumption
3. Competition
90%
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Make magazine content screen based
Source: Google 2012
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Media consumption changing
Mags consumption small and declining
Index 230 50100(2006=100)
2012, NL
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Shift from Paid to Owned and Earned Media
BAUMGARTNER STRATOS
FACTS
1) 16 mio viewers in 24h
2) 50% of global trending topics
3) In 40sec > 216K likes,
29K shares, 10K comments
SECRET: Liquid content
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Consumers pay for digital content
0110 1010 1110 0110 1001 01100101 1110 01101001
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Content
1.Transformation: what and why
2.Strategy
3.Sanoma examples
4.Wrap up
Sanoma’s Transformation Journey
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Magazine brands
Sanoma’s strategy
New brands/ markets
Defend & grow
• Defending the base• 360°s• Digitalize production, marketing and
delivery
Expand & grow
• Digital pure plays• Different ad models next to display• E-commerce• Television
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The ‘three-tier content business model’:differentiate brand proposition for users, fans and vips
FANS (social)
USERS (mass)
VIPS (personal)
AR
PU
RE
AC
H
Commerce
Free content
Permission-based & paid
products
(Fantastic) subscription
services
Low involvement
High involvement
Content business model
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Content
1.Transformation: what and why
2.Strategy
3.Sanoma examples
4.Wrap up
Sanoma’s Transformation Journey
![Page 14: The Transformation Journey Bladen in De Balie , Amsterdam, 17 juni , Henk Scheenstra, COO Sanoma](https://reader035.vdocuments.net/reader035/viewer/2022062323/568165dd550346895dd8f79f/html5/thumbnails/14.jpg)
DIGITALOnline, Social, Smartphone, Tablet
AUDIOVISUALVideo, TV, Radio
EVENTS
AutoWeek omnipresence
SERVICES
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Go for channel dominance
#1 in inspiration +#1 in information +#1 trade platform +
= #1 automotive platform
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Follow the money
Inspiration Information Transaction
Instant creative advice and tools
Leading event including workshops
New
StockRisk management
DeliveryBusiness models
+ +
magazines digital, experiences e-Commerce
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Brand shops: 1 brand, m
any products
Shops based on article (with many brands)
More buy than make
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Set up digital distribution: Tijdschrift.nl
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From Rate base to Subscription base
Next steps
Subscription models• Bundling• Activate• AYCR• Ecommerce
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More outlets + improve user experience
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• Powerful search engine• Aggregate: from print to web, from
photos to videos• Digital content directly available for
reuse on whatever platform• No content tagging: recognition• Friendly user interface
Create Content
Content Library
Distribute Content
Archive Content
Reuse Content
Create Content Library
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The editorial interface
Search through all available content of Sanoma Media: print and web (video in the next phase). Results aggregate print and online content, as shown here.
Generic search results
Advanced search results
Reuse is easy
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Concentrate on themes, not titles
Pick your styleBuy access Make magazine
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Article app to increase ARPU
Sanoma and Mobile operator
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Get your act together
• Rights
• Archive
• Skills
• Mindset
Transformation Challenges
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Ben jij al Future proof?
HEB JIJ…1. wel eens een digitale editie gekocht?2. gepubliceerd op je eigen site?3. commentaar op je site teruggelezen
en erop gereageerd?4. een tweet geplaatst?5. een post geplaatst op de Facebook
wall van een merk?6. een blog opgezet en de conversatie
gestart?7. een Tumblr account geopend en
posts van anderen doorgezet?8. uitgezocht hoe je een feed opzet om
je favoriete blogs te lezen? (bloglovin’)
9. uitgezocht hoe je social sharing modules gebruikt op 3rd party sites?
10. een Instagram account in gebruik?
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Redacteur anno 2013
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Social marketing: Grazia fashion train
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Measuring social media impact
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Content
1.Transformation: what and why
2.Strategy
3.Sanoma examples
4.Wrap up
Sanoma’s Transformation Journey
![Page 32: The Transformation Journey Bladen in De Balie , Amsterdam, 17 juni , Henk Scheenstra, COO Sanoma](https://reader035.vdocuments.net/reader035/viewer/2022062323/568165dd550346895dd8f79f/html5/thumbnails/32.jpg)
Foster key brands + Transform
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Biggest challenge for our industry
Reading magazines (content) on tablets
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Print Digital
From Print Publisher to Full Service Media House
Defend and GrowExpand and Grow
Sanoma’s Transformation Journey