Travel Network Group Progressive Marketing Strategy

Partnership Opportunities

2014

Plus

02

Direction & Routes to Market

03

Our Proposition

04

Our Membership Network

Contents

Marketing Strategy & Campaign Plan 2014

05 Online Distribution

06 National Press Advertising

07 TTNG Consumer Magazines

08 Database Segmentation

09 Retail Windows

10 Our Team

Measuring Success

Your Involvement

01

Press Advertising & Lead Generation already underway and delivering tangible uplift in sales

11 -12

13

• To deliver differentiated product to all our members

- Unique in the travel market

- Offering great value via the deal++ concept

• Distribution across all areas of the business 1. Online 2. National Press Advertising 3. Consumer Magazines 4. Database Segmentation 5. Events & Training Days 6. Retail Window Displays & POS Material 7. Webinars

New for 2014: All activities will be response driven with ROI tracked

Our Direction & Routes to Market

Marketing Strategy & Campaign Plan 2014 02

Press Advertising & Lead Generation already underway and delivering tangible uplift in sales

Our Proposition

• Bespoke product offering added value through:

- Free nights /excursions / upgrades / unique itineraries

- Giving our members a diferentiated proposition on the high street

- Promoted across all platforms giving Business Partners increased distribution

- Booked on Honeycomb – centrally managed, supported and tracked

Marketing Strategy & Campaign Plan 2014

03

Deal++ Product

Marketing Strategy & Campaign Plan 2014

• Distribution across 800 businesses througout the UK. • Our members hold their own customer databases estimated to be + 800,000 Contacts

Plus

240 Members 346 Members 82 Members

2 Members82 Members21 Members

04

Our Membership Network

Online Distribution

www.worldchoicetravel.co.ukwww.independentholidayexpert.co.ukwww.adeonatravel.co.ukwww.thecruiseclub.co.ukComing soon: www.myholidayexpert.co.uk

Marketing Strategy & Campaign Plan 2014 05

• Distribution of products across all relevant URLs - Managed centrally

- Booked locally

• Members area - Profiles show areas of expertise

• Traffic driven by - SEO/PPC

- Lead generation

• Customers automatically routed to local agent via phone/email

Marketing Strategy & Campaign Plan 2014

• Official Partners to the Daily Express - Generates on average 50 calls/advert - Good booking conversion: 1 insert generated 17 bookings & £49,000 revenue

• Asda in-store magazine competitions & reader offers generate leads & bookings

• White label media partners generate leads & booking

- Radio Times and Telegraph

• Travel Partner for South Coast Publications

• Target for Lead Generation: 1,200/month

• Estimate 25% booking conversion

06

Regional & National Press Advertising & Lead Generation

Marketing Strategy & Campaign Plan 2014

TTNG Consumer Magazines

Press Advertising & Lead Generation already under way & delivering tangible uplift in sales

Marketing Strategy & Campaign Plan 2014

DISCOVERYEMORABLE

OMENTS2013M

MAmazing deals

packed with value,plus features on:

- China- Malta

-Machu Picchu- Costa Rica

- Australia

U N C O V E R E X O T I C D E S T I N A T I O N S

Brand New MagazineBringing you inside knowledge,

special features and the best cruise holidays in the market!

Amazing deals packed with value, plus

features on:

- Cruising from the UK

- Our brand new website

- Escorted cruising

- VIP days

- Costa Rica

07

Intoducing 3 new titles: - Mass Market: Holidays - Discerning Traveller: Discovery - Cruise Specialist: The Cruise Club

• Contain a balance of travel features and differentiated product

• Each title distributed quarterly via members - 20,000 printed copies - +40,000 estimated e-brochure distribution

• Available for download from websites

• Opportunities for advertising, competitions & other activities to encourage engagement

Database Segmentation Investment in central database system

• Dedicated Data Segmentation Executive

• Supporting Members through cleansing & segmentation of their data

• Delivering value through targeted bespoke product electronically and via direct mail

• Conservative estimate +800,000 unique customer records ready for data mining

Test mailings in 3 branches to 23,000 contacts generated +40% uplift in sales

Marketing Strategy & Campaign Plan 2014 08

The foundation of our high street marketing - 4 campaigns/year - Reversible panels give Business Partners double exposure - New Windows every 6 weeks generate customer interest & drive footfall into shops - Strong Business Partner KSPs - Clear call to action

Windows: Capture‘that holiday feeling’

Marketing Strategy & Campaign Plan 2014 09

Our Team Marketing

Commercial

Membership

Graphic Designer Natalie Holder

(Sky Travel)

Marketing Manager Clare Fitzpatrick

(BA Hols & Hurtigruten)

Product ExecutiveMark Godden

(Tui Travel)

Lead Generation ExecutiveJames Richards

(Planet Cruise)

Product ExecutiveCharlotte Gutteridge

(Planet Cruise)

Commercial ManagerCatriona Skinner

(Worldchoice)

Commercial DirectorMartin Andrew

(Affinion, RCI, MyTravel & HRG)

Commercial ManagerFiona Pearcy

(Explore, Imaginative & STA)

Marketing Director Si Prentice

(Thomas Cook & Planet Cruise)

Membership Development ManagerTracy Smith

Membership DirectorHelen Burgess

Operations Account ManagerVirginia Johnson

Membership Co-ordinatorCrystal Hunter

Operations AssistantEmma Phillips

Operations ManagerLisa Henning

Business Development ManagerKaren Oates

Marketing Strategy & Campaign Plan 2014 10

Your Investment 4 opportunities per year

• Additions: - National Press activity - £1,500 - Events - £1,000 - Database Mailing - £1,500

• Main Campaign: 3 Tiers of participation:- Exclusive - £5,000/campaign- Superior - £3,500/campaign- Standard - £2,000/campaign

Marketing Strategy & Campaign Plan 2014

• The Cruise Club- Exclusive - £2,500/campaign- Superior - £2,000/campaign- Standard - £1,500/campaign

11

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Marketing Strategy & Campaign Plan 2014 12

Marketing Strategy & Campaign Plan 2014

Measuring Success: 5 key criteria 01 Lead generation tracked by source 02 Direct Mail (on & off line) – response captured

03 Visitors to Websites – analytics track behaviours

04 Bespoke product booked on Honeycomb – revenue generated

05 Growth in Members participation in Marketing Campaigns - +10% pa.

• Review & Feedback to Business Partners every quarter - ROI tracked

• Learn & adapt - Each Campaign will improve on the last, going from strength to strength

13

Marketing Order Form 2014

Campaign - Packages

Business Partner:

Name: Date:

Exclusive £5,000 £5,000 £5,000 £5,0004 x window banners; 2 x window squares; 1 x window decal; 1pg consumer magazine; 1pg insight magazine; 6 consumer eblast; 1 x consumer solus eblast; 1 x member solus eshot; 1 x data segmentation mailing; 1 x webinar Wednesday; 1 x offer & 1 x banner on all web platforms

Superior £3,500 £3,500 £3,500 £3,5002 x window banners; 2 x window squares; 1/2pg consumer magazine; 1pg insight magazine; 3 consumer eblasts; 1x member solus eshot; 1 x data segmentation mailing; 1 x webinar Wednesday; 1 x offer& 1 x banner on all web platforms

Standard £2,000 £2,000 £2,000 £2,000

1 x window banners, 1 x window squares; 2 consumer eblasts; 1 x data segmentation mailing; 1 x webinar Wednesday

PEAKS 123/12 –31/03

PEAKS 201/04 –30/06

LATE01/07 –30/09

WINTER01/10 –20/12

Cruise Club - Packages PEAKS 123/12 –31/03

PEAKS 201/04 –30/06

LATE01/07 –30/09

WINTER01/10 –20/12

Exclusive £2,500 £2,500 £2,500 £2,5002 x window banners; 2 x window squares; 1x window decal; 1pg consumer magazine; 1pg insight magazine; 6 consumer eblasts; 1x member & 1 x consumer solus eshot; 1 x data segmentation mailing; 1 x webinar Wednesday; 1 x offer on all web platforms 1 x banner on all web platforms

Superior £2,000 £2,000 £2,000 £2,0001 x window banner; 2 x window squares; 1x window decal; 1/2pg consumer magazine; 1/2pg insight magazine; 3 consumer eblasts; 1x member solus eshot; 1 x webinar Wednesday; 1 x offer & 1 x banner on all web platforms

Standard £1,500 £1,500 £1,500 £1,500

1 x window banner; 1 x window square; 2 consumer eblasts; 1 x webinar Wednesday

National Press Activity £1,500 £1,500 £1,500 £1,500

Events £1,000 £1,000 £1,000 £1,000

Database Mailing £1,500 £1,500 £1,500 £1,500

Campaign Extras PEAKS 123/12 –31/03

PEAKS 201/04 –30/06

LATE01/07 –30/09

WINTER01/10 –20/12

Marketing Order Form 2014

Campaign - Packages

Business Partner:

Name: Date:

Exclusive £5,000 £5,000 £5,000 £5,0004 x window banners; 2 x window squares; 1 x window decal; 1pg consumer magazine; 1pg insight magazine; 6 consumer eblast; 1 x consumer solus eblast; 1 x member solus eshot; 1 x data segmentation mailing; 1 x webinar Wednesday; 1 x offer & 1 x banner on all web platforms

Superior £3,500 £3,500 £3,500 £3,5002 x window banners; 2 x window squares; 1/2pg consumer magazine; 1pg insight magazine; 3 consumer eblasts; 1x member solus eshot; 1 x data segmentation mailing; 1 x webinar Wednesday; 1 x offer & 1 x banner on all web platforms

Standard £2,000 £2,000 £2,000 £2,000

1 x window banners, 1 x window squares; 2 consumer eblasts; 1 x data segmentation mailing; 1 x webinar Wednesday

PEAKS 123/12 –31/03

PEAKS 201/04 –30/06

LATE01/07 –30/09

WINTER01/10 –20/12

Cruise Club - Packages PEAKS 123/12 –31/03

PEAKS 201/04 –30/06

LATE01/07 –30/09

WINTER01/10 –20/12

Exclusive £2,500 £2,500 £2,500 £2,5002 x window banners; 2 x window squares; 1x window decal; 1pg consumer magazine; 1pg insight magazine; 6 consumer eblasts; 1x member & 1 x consumer solus eshot; 1 x data segmentation mailing; 1 x webinar Wednesday; 1 x offer on all web platforms; 1 x banner on all web platforms

Superior £2,000 £2,000 £2,000 £2,0001 x window banner; 2 x window squares; 1x window decal; 1/2pg consumer magazine; 1/2pg insight magazine; 3 consumer eblasts; 1x member solus eshot; 1 x webinar Wednesday; 1 x offer & 1 x banner on all web platforms

Standard £1,500 £1,500 £1,500 £1,500

1 x window banner; 1 x window square; 2 consumer eblasts; 1 x webinar Wednesday

National Press Activity £1,500 £1,500 £1,500 £1,500

Events £1,000 £1,000 £1,000 £1,000

Database Mailing £1,500 £1,500 £1,500 £1,500

Campaign Extras PEAKS 123/12 –31/03

PEAKS 201/04 –30/06

LATE01/07 –30/09

WINTER01/10 –20/12