the true experience of one: personalizing the mobile shopping experience
DESCRIPTION
More than half of total online retail revenue will come from mobile by 2014, according to the National Retail Federation. In order to maximize the return on mobile, merchants must optimize their mobile sites to offer a personalized experience. Based on a recent survey of retail and CPG executives, retailers identified new product introductions, product availability and pricing as the top goals for mobile personalization strategies.TRANSCRIPT
#MobileShopping
The True Experience Of One: Personalizing The Mobile
Shopping Experience
#MobileShopping
Presented by Sponsored by
#MobileShopping
Type ques)on here
Welcome Webinar Attendees
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About Retail TouchPoints
ü Launched in 2007
ü Over 23,000 subscribers
ü To provide executives with relevant,
insightful content across a variety of
digital medium
Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP
#MobileShopping
Panelists
Mark Loucks VP of Channel Development
Certona
Debbie Hauss Editor-in-Chief
Retail TouchPoints
MODERATOR
#MobileShopping
Moving Forward With Mobile Survey • August 2012
Retailers and
CPG Suppliers surveyed.
136 14
Survey collaboration between Retail TouchPoints and Certona, with input from the CEO of MadMobile, a leading mobile platform.
#MobileShopping
Respondents Spread Across A Variety Of Industries:
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With Annual Revenues Running The Gamut:
#MobileShopping
Infographic from eTail, October 2012
#MobileShopping
The True Experience of One: Personalizing the Mobile Shopping Experience
Data- ITU, New York Times, Pew, Wall Street Journal, U.S. Census Bureau Chart: http://www.technologyreview.com/news/427787/are-smart-phones-spreading-faster-than-any/
Five Areas of Focus
1. Strategizing for Mobile Implementation
2. Using Mobile to Personalize the Experience
3. Omni vs. Multichannel
4. Honing in on a Mobile Improvement Strategy
5. Choosing the Right Mobile Platform Partner
Strategizing for Mobile Implementation
Throw A Wide Net
Leveraging Mobile to Personalize the Experience
Mobile = Personal + Omnichannel
Omni vs. Multichannel
Case Study: Traditional Cataloger
Case Study: Peapod
Avoid Silos
Showrooming
Honing in on a Mobile Improvement Strategy
Choosing the Right Mobile Platform Partner
Be Realistic
• Look at your resources
• Understand the full effort required
For more information contact: Mark Loucks
VP Channel Development 618.210.0505
Thank You!
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Q&A // Submit Your Questions
Type ques)on here
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Q&A
Mark Loucks VP of Channel Development
Certona
Debbie Hauss Editor-in-Chief
Retail TouchPoints
MODERATOR
#MobileShopping
Thank You For Attending This Webinar
You can download this Presentation & White Paper at:
http://rtou.ch/mshopping