the truth about seo
DESCRIPTION
Learn the truth about SEO. It's hard. It's complicated. It's time consuming but all worthwhile. This presentation by Ross Jones of http://2thetopdesign.com covers the ins and outs of search engine optimization.TRANSCRIPT
http://www.2thetopdesign.com (615) 874-1455Ross Jones - @2thetopdesign
Nashville SEO Meetup:The Truth About SEO
Ross Jones - @2thetopdesign
Who’s this guy?
6812,508,770MKT44502
Ross Jones - @2thetopdesign
Nashville SEO Meetup Group
Previous: ● Local SEO for
Small Business● Analytics● Klout ScoresNext:● Email
Marketing (with Emma)
Every Month:Last Thursday Night
SEO is hard.
Ross Jones - @2thetopdesign
Digital marketing as a % of revenue:
Grew 20% in 2012-2013
& will grow another 10% in 2014.
SEO is hard.
Ross Jones - @2thetopdesign
Remember:
Local SEO
is just 1 pieceof the puzzle.
SEO is hard.
Ross Jones - @2thetopdesign
Who dunnit?
Spammy links?
Robots.txt
blocking?
Malware?
Thin Content?
Algorithm
Change?
Competition?
SEO is Necessary
Comic by Skilledup.com
Ross Jones - @2thetopdesign
Justbuilding a website isn’t enough anymore.
Your competitors have already been online for years.
SEO is Romanticized
Ross Jones - @2thetopdesign
“Can you guarantee my rankings?”
“I’d like to rank in the next few weeks.”
“I think ranking for [favorite keyword] is really the key to our success.”
SEO is Abused
Comic by Scott Adams
Ross Jones - @2thetopdesign
“Negative SEO” “Black Hat SEO”
“CrapHat SEO”
Ignorance or Arrogance
SEO is Honorable
Ross Jones - @2thetopdesign
Best interest:Disclose risks of certain tactics.
Self Policing
“Whitehats”
SEO is Mysterious
Comic by Skilledup.com
Ross Jones - @2thetopdesign
> 200 unique signals in Google Algorithm.
These signals include things like the terms on websites, the freshness of content, your region and PageRank.- Google’s Inside Search
SEO is Undying
Ross Jones - @2thetopdesign
Comic by Skilledup.com
57,700,000 results for the search:
SEO is Dead
SEO is Evolving
Comic by Skilledup.com
Ross Jones - @2thetopdesign
Big, namedupdates likePanda, Penguin and Hummingbird only happen a few times per year.
Changes happen daily to Google’s algorithm.
SEO is Fast-paced
Comic by Skilledup.com
Ross Jones - @2thetopdesign
Keywords
Buying Links
Reciprocal
Links
Thin Content
Guest Blogging
SEO is Complex
Ross Jones - @2thetopdesign
Relevant Content
Site Architecture
Keyword Silos
User Experience
Site Navigation
Proper Redirects
Internal Linking
External Links
SEO is Technical
Ross Jones - @2thetopdesign
The biggest mistake is not making your site crawlable.
- Matt Cutts, Google
SEO is Multi-Device
Ross Jones - @2thetopdesign
Q1 2014for the first timea majority of U.S. mobile subscribers of all age groups own smartphones. - Nielson
SEO is Marketing
Ross Jones - @2thetopdesign
mar·ket·ingˈmärkitiNG- noun
The action or business of promoting and selling products or services, including market research and advertising.
SEO is Time-Consuming.
Ross Jones - @2thetopdesign
AuditsSite MapsMeta ContentBlog PostsPage ContentQuality ImagesConsistent SocialOutreach EmailsBrand Building
SEO is Worthwhile
Ross Jones - @2thetopdesign
Awareness
Rankings
Impressions
Clicks
Conversions
Revenue
Return Business
Happy Owners
The Truth About SEO
Ross Jones - @2thetopdesign
Resources for SEO
Essential GuidesThe Free Beginners Guide to SEO - Moz
28 SEO Metrics That Matter - Raven ToolsA Complete Guide to Google+ Page - Martin Shervington
Free Quality Non-Stock Photo Resources - Caddis InteractiveUsing Excel for SEO - Distilled
Link Building Tactics, the Complete list - Pointblank SEOHow to use Buzz Sumo and BuzzSumo to promote content
How I would fix Grantland’s SEO: an In-depth Audit - Web Gnomes
Useful ToolsBuzzSumo - Find influencers and related content
Beam Us Up - SEO CrawlerRaven Tools - SEO, Social, Content, PPC & Reports
Emma Email MarketingAnnie Cushing’s list of SEO & Marketing Tools
Ross Jones - @2thetopdesign
Next Meetup Topic:
Email MarketingDate:
July 31st, 2014Location:
Emma’s Bistrohttp://myemma.com/bistro
11 Lea Avenue, Nashville, TN, 37210, United States
Ross Jones - @2thetopdesign
• Website Audits (Start @ $1000)• Consultation - $300• Marketing Campaign (Starts @
$4,000) Search Engine Optimization Local Search Content Creation Website Design Social Media Management
• bit.ly/truthaboutseohangout615.715.9099