the truth about social media for health awareness 2013
DESCRIPTION
Adam Franklin gave this social media keynote at the National Hepatitis Health Promotion Conference in Sydney on 15th Nov, 2013.TRANSCRIPT
The Truth About
Social Media for Health Awareness
• Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube• Social Media Strategy for Health Awareness• Q&A
Adam Franklin, Marketing Manager
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4Who’s next?
You?
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Tweet Tweet!
@Franklin_Adam @Bluewire_Media
Tweet TweetWednesday, 13 November 13
Show of hands
show of hands?#NHHPC13
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Weiner-‐gate
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Tools
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Don’t have 7me?
No time?
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Monitor
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Relax…
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Just like real life!Wednesday, 13 November 13
Twi:erWednesday, 13 November 13
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1 referral in 24 hours
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1. Facebook comments 2 referrals in 10 minutesWednesday, 13 November 13
1. Facebook comments 8 referrals in 1 day
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1. Facebook comments Facebook
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INVEST
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BloggingWednesday, 13 November 13
Blogging A:racts More Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
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26Remarkable content
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Done the work
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Email MarkeKng
$1 spent$41 return
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Email is best. Remember 1995?Wednesday, 13 November 13
Darren Rowse aka @ProBlogger
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Dear RichWednesday, 13 November 13
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Will It Blend?
Cost? $50Views: 10,656,840Total Video Views: 192,351,121
700%
Results?
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Social Strategy -‐ Beginner
1. Set up pages
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Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
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Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
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Social Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
3. Publish content & enable sharing
4. Watch and listen
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Social Strategy -‐ BeginnerSocial Strategy -‐ Beginner
1. Set up pages
2. Secure your URL
5. Join in
3. Publish content & enable sharing
4. Watch and listen
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Social Strategy -‐ Intermediate
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40Nurture with love
75% information
23% compare
2% ready to buy
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41Universe
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42Web Strategy System
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43Measure & ImproveWednesday, 13 November 13
What would you do?
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What would you do?
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48
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Up 55%
Up 107% (@replies)
Sales
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55
“Train hard, win easy”
Sean Bowes
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SocialMediaOnlineAcademy.com
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www.bluewiremedia.com.au/speaking/NHHPC13
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Thank you.
www.bluewiremedia.com.au/speaking/NHHPC13
If you’d like a hand with your social media, please get in touch!
!
[email protected]@Franklin_Adam
1300 258 394
#NHHPC13
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