The TRUTH is in the numbers…

To ensure quick and easy access to your course,

check out the interactive Student User Guide found on the Student Support

page of the MyMarketingLab website

Having trouble registering? Check out

the helpful video walkthrough

found on Youtube, and on the Student Support page

For seamless use of MyMarketingLab,

optimize your browser with this simple guided

walkthrough

Get 24/7 live technical support, as well as a huge database

of common questions and answers!

Before You Register:MAKE SURE YOU HAVE:•A valid email address (one that you check regularly)•A course ID from your instructor

smith12345 •A MyMarketingLab access code, a credit card, or a PayPal account

EXAMPLE ONLY: NOT A VALID COURSE ID

Registering for MyMarketingLab in 6 easy steps:1. Go to www.pearsonmylab.com and click

on the Student button under Register

Registering for MyMarketingLab in 6 easy steps:

2. Enter the Course ID given to you by your instructor

Registering for MyMarketingLab in 6 easy steps:

3. Sign In with your existing Pearson account, or Create a new account

Registering for MyMarketingLab in 6 easy steps:4. If you have an access code, choose that option. If you don’t, this is where you can purchase MyMarketingLab directly online, using a credit card or PayPal account (there is also an option to get temporary access for 14 days while awaiting Financial Aid)

Access Code

Option MyMarketingLab with eText

MyMarketingLab only (no eText)

Registering for MyMarketingLab in 6 easy steps:5. If you choose to buy access, you will be directed to a

screen to input payment information. If you have a physical access code card, enter your access code and click Finish

Registering for MyMarketingLab in 6 easy steps:6. Print your Confirmation and Summary page, and keep it

for your records. Congrats… you’re done!

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Purchasing OptionsBookstore• Print textbook + MyMarketingLab Access Code package• MyMarketingLab Access Code + eText

Online• Print textbook + MyMarketingLab Access Code package

(www.mypearsonstore.ca)• MyMarketingLab + eText (www.pearsonmylab.com)• MyMarketingLab without eText (www.pearsonmylab.com)

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Best Bet Study Tools in MyMarketingLabMarketing Simulations: unique simulations that put YOU in

the role of decision maker so that you can see the impact of the decisions you make in the Marketing environment

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Best Bet Study Tools in MyMarketingLabChapter Exams: A comprehensive quiz for each chapter can

quickly help you keep on track as you move through the material!

Marketing Mini-Cases: These short cases and problems will help you move from knowledge of the material to actually applying it in Marketing situations… a great study tool for final exams!

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Best Bet Study Tools in MyMarketingLabDynamic Study Modules: As you work through these short

quizzes, the adaptive study modules will assess your knowledge and show you only the questions you NEED to study!

Click here to view a short video on the power of the Dynamic Study Modules.

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/PearsonStudents